The Leading Crypto Marketing Agency

1. Leverage Layer 1’s, launchpads, and exchange ecosystems for new launches.

• In a bull market, it’s a buyer’s frenzy, and speculation has been the #1 use case for crypto thus far. The fastest way to get in front of buyers are by leveraging the large audiences that existing launchpads and exchanges have already built. We’ll help you get listed. Watch our interview here with one of the largest NFT launchpads.

2. Form strategic partnerships with larger crypto projects

• Notcoin partnered with Telegram to become the #1 token launch of 2024. Partnerships can be anything from general awareness and education to full platform integrations in crypto. Some other examples include giving exclusive offers, access, discounts, quests, and entertainment. Some notable one’s include Mastercard collaborating with Polygon, Aptos Labs, Ava Labs, and Solana. 

3. Leverage Tier 1 IP and Web 2 projects to bring into your ecosystem

• Remember when Metmask partnered with Mastercard and Bored Ape Yacht Club partnered with Adidas? How about when the Super Bowl leveraged Dapper Labs to give out limited edition NFTs to ticket holders.

4. Create teaser launches with scarcity and exclusiveness, then release it to the masses. 

• Most projects get it wrong by doing a public that’s open to everybody. The best example of teaser launches are early KOL and investment rounds to top tier crypto VCs and angels only. If you look at the cap table for Layer 1 blockchain project Aptos, you’ll notice just that. Why? It creates demand of people wanting what they can’t have, and also allows highly influential people to partake in a project that incentivizes them to help promote you because they have financial incentives at stake.

   

• Most audiences want to feel exclusive and to see things first. Bored Ape Yacht Club for examples launched a project called Otherside, the NFT holders were invited first to experience this before everyone else.

5. Use Narrative based marketing around macro-economic blockchain trends.

• What does that mean? Tell a story about why your project is part of a bigger macro economic shift of where the future is destined to be, and why you’re the specific founder with the vision, technology, team, and traction to be the most likely to be a billion dollar company. Examples of narratives around larger trends include why you’ll be the next billion dollar meme coin, Layer 2 alternative, viral gamefi project, top tier exchange, money making defi app, disruptive AI crypto coin, DePin bridge, and more. Investors are looking to deploy capital in themes. Watch our interview here with the CIO of a multi-billion dollar private equity thematic investment firm. 

6. Become a crypto thought leader and partner with other crypto KOLs on a defined niche.

• This includes building up your following on social media focusing on specific niches in the crypto ecosystem. It’s easiest to pick just one, and then dive deep on the topic. Take DeFi for example, you have thought leaders such as Bankless going deep into the ecosystem, and then inviting thought leaders such as Rari, Olympus, Tokemak, TracerDAO, Alchemix into a DeFi 2.0 summit where they were the moderators. At Crowdcreate, we similar did this for NFT’s, we launched of the largest global NFT conferences, and invited CEO’s, investors, developers, KOLs, influencers, and more to come speak. Here’s a list of the best crypto conferences to attend and promote your project. This earned us large 6 figure revenue contracts with NFT projects that wanted to hire us for our marketing services.

   

• Remember that most of the respected KOLs don’t accept paid promotions, you need to build meaningful relationships with respected key opinion leaders and creators in the industry the hard way that may not scale. You may receive no’s for the first couple months to years until they start seeing that you’re credible and are a familiar face.
  
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7. Launch adventure quests & gamified contests on Zealy

• Previously known as Crew3. This is a gamified incentives platform that encourages users to complete tasks in exchange for rewards. This includes sharing tweets, inviting friends, joining Telegram, becoming team members on Discord, attending events, adding projects to a wallet, and more.

8. Raise early investment party rounds from KOLs and notable Angel/VC investors. 

• How do you raise $1+ million dollars? If you’re following us on LinkedIn, you’ll know how. It starts with small $5K checks that add up, and bring in people known as a party round. The more notable the investors are, the larger the “crowd” or FOMO herd effect that often comes with a round. Check out our free list of the top crypto VCs and what they invest in.

9. Partner with alpha groups and give them first access but use token lockups.

• Alpha groups are early access communities that share deal flow, opportunities, networking, education, and more with the purpose of having a competitive advantage. We created a list of the top alpha groups that you can partner with here. 

10. Speak and attend conferences & trade Shows at crypto’s largest global events

• Become a speaker and trusted thought leader at these events. From ETH Denver and Token 2049, to NFT NYC and Consensus, we’ve created a free list of the best crypto events to attend every year. At Crowdcreate, we can help you get exposure at these private events and get you networked with KOL/influencers, investors, and executives.

11. Create a points & rewards system to incentivize good user behavior

• Blur is the largest NFT marketplace and commands over 70% in trading volume. It went from a startup, to taking down the target player in the space, OpenSea. How did Blur do it not once, but twice with their new Blast platform? By incentivizing good user behavior through a points based system. 

*BONUS* Build growth marketing viral mechanics into your product.

• • • One of the best ways to grow your crypto project is to incentivize users to use the product more, and get rewarded for it. That’s what Blur did when it launched it’s airdrop that rewarded users who had been active in trading NFTs over the past six months. To claim the airdrop, you needed to list an NFT on Blur within 14 days. 
      

12. Leverage crypto influencer marketing with the right audience of content creators and messaging that actually converts.

• Influencer Marketing/KOLs – build your own list, or get lists from reputable sources. Ask the right questions when interviewing them, and evaluating whether their audience is legit enough to drive ROI. In most cases, only the top 2-3% of influencers will deliver results. Download our updated 2024 list of the top crypto influencers here. 

13. Get Twitter/X retweets from respected KOL Influencers that they can delete later.

• Make it easy for crypto Twitter to share your posts. Asking KOLs to create new content is time consuming, give them the exact text template to copy and paste.
  
  
  1. “Project XYZ is launching 9/1/20xx! They’re creating the Web3 version of Spotify and backed by top tier angel investors XXX, XXX, and XXX. Sign up for the waitlist ASAP.”
     
     
• X (formerly known as Twitter) is where crypto/web3 audiences are most active. Different ways to build brand exposure include re-tweets, Twitter spaces, new post creations, contests, giveaways, and more. Often times, you can hire notable personalities to do these activities for you, but you need a crypto/web3 marketing expert to make sure you do things the right way. What’s hard is finding these KOL/influencers, managing budgets, making sure they do what they say they’re going to do, and separating the scammers from the legit influencers. We can do this. 

14. Leverage Crypto PR for free, or use guaranteed PR placement services.

• The secret to crypto PR is either getting featured for free, or getting guaranteed PR coverage at the best possible rates. If you’re going the earned media route (free), be sure you have an interesting story. If you’re doing paid PR make sure you shop around and/or work with a trusted agency that can get you the best rates. If you’re looking for PR rates Crypto PR is what sets the most respected brands & firms apart from crypto startups that could be scams. We help get you featured on top tier crypto PR websites such as Coindesk, Cointelegraph, Beincrypto, Milk Road, Yahoo Finance, Benzinga, Bloomberg, and more. We can guarantee you features with best-in-class crypto PR marketing strategy.​

15. Create incentivized crypto content creation contests such as social media meme contests

• Dogecoin, Safecoin, and Bitcoin have some of the greatest internet memes of all time. They capture the attention of both crypto enthusiasts, but also everyday people, “normies”. Crypto projects can leverage their own meme creation contests by incentivizing people to come up with funny pictures with text that can potentially go viral.

16. Host viral social media challenges

• The most popular are trading competitions, referral contests, and Twitter shills. Nothing goes viral better than other people showing how much money they have made. Here’s an example.

17. Create a referral program to attract investors, developer talent, KOL/influencers, users, beta testers, strategic partnerships and more.

• Private referrals – Ask your existing friends and colleagues to introduce potential people who could add value to the project. This created a big network effect that was impactful.

   

• Public referrals – “🏆 Want to earn more [TOKEN NAME]? Refer your friends and both of you will receive [X] tokens! The more friends you refer, the higher your chances of winning our grand prize! 🎁

18. Leverage celebrity influencers & partnerships

• Matt Damon, Tom Brady, Floyd Mayweather, Kim Kardashian, Mark Cuban, and Justin Bieber are all celebrities who have publicly endorsed a crypto/NFT project.

   

• We created a list at Crowdcreate of celebrities that are pro-crypto . Here’s a good reference from Harvard regarding how celebrity crypto influencers made large amounts of money. 

19. Host sweepstakes, raffles, and giveaways using ClaimR

It’s the Web3 version of Gleam

20. Distribute free tokens with airdrops to re-engage and acquire users 

• The most successful airdrops in crypto history were Uniswap, Ape Coin, Bonk, and Jupiter. These platforms know that Airdrops + KOL/influencers = fast growth. Check our our crypto Twitter case study here where we helped a client gain 83K new followers for their project using this strategy. We also worked with some of the top airdrop influencers. 

21. Build the best product possible that’s 10 times better than the competition

• Bitcoin is digital gold, and one would argue it is 10 times better than it’s traditional gold counterpart.

   

• There’s a reason why Blur, once a startup but now the largest NFT marketplace by volume, was able to steal market share and competition from OpenSea, once valued at $13.3 billion. It’s a better product with features that surpassed it’s competition.
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