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Crypto Casino Marketing Strategy

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What are Crypto Casinos?

The Gambling Industry has always been popular throughout history and serves as a platform for users to partake in activities with uncertain outcomes and having massive payouts if you’re lucky. The U.S gambling industry alone is worth a staggering $240 Billion and witnessing substantial growth on a yearly basis.
Any sort of gambling has a predetermined risk known as the House Edge and partaking in risks has a psychological effect whereby it drives up human excitement. It is human nature to feel excited about taking the risks in hopes of achieving a higher payout. This serves as a positive feeling in some and explains why the industry is so popular among folks.

Recently, owing to the surge in Crypto Markets, a trend known as ‘Crypto Casinos’ or casinos that accept Cryptocurrencies as payments have emerged. Such casinos usually rely on leveraging off-of Blockchain technology by recording every transaction on a public ledger (i.e on-chain) to ensure transparency and for it to act as an openly auditable algorithm. Therefore, often a key selling point of Crypto Casinos is that they are fairer and open-sourced than their counterparts.

Crypto casinos have become popular because unlike traditional casinos they allow you to retain anonymity and don’t require a KYC if the platform is decentralized. The fact that everything is recorded on-chain increases the amount of statistical data available to analyze and allows anyone that has access to the public ledger to assess the House Edge for fairness. However, the promise of anonymity isn’t perfect as the holder’s wallet address is recorded on the Blockchain.

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The following image represents searches for “Crypto Casino” on Google Trends indicating that the popularity has remained somewhat consistent and could further grow if IGaming were to go mainstream.

Best Crypto Casino Marketing Services & Tools

In the case of Crypto Casinos, getting your platform off the ground and achieving exponential growth through marketing is slightly more challenging in comparison with the latter. Marketing for Crypto-based platforms is less straight forward and the strategy you should take depends on the restrictions determined by the relevant platform.

In this article, you’ll be able to find everything you’ll need to know about Marketing on Crypto Casinos.

Also, be sure to read Crowdcreate’s 2018 Complete Guide to Blockchain & ICO Marketing. The industry has changed significantly, and what use to work in 2018 no longer works today. For instance, the trend for Crypto Casinos themselves has diverted from the use of centralized platforms to the more transparent and tamper-resistant decentralized alternatives. Marketing in crypto moves extremely fast, and we help you stay on top of the latest industry trends. Signup for our crypto marketing newsletter to learn more.

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Affiliate Programs as Marketing Campaigns

The most important aspect of any marketing campaign is obtaining user acquisition and is known as the cost of attracting a user to try out your platform. Without a healthy wagering volume, it is simply impossible for a casino to survive in the long run, therefore, attracting users to your platform is key.
The most well-known strategy employed by Crypto Casinos is having a generous referral program whereby the referee is paid a commission for bringing referrals/users to the site. The norm in all affiliate programs is paying out a flat percentage for the wagering volume brought in by affiliates. You may consider offering a higher commission to users that have an extraordinary reach and have established platforms for attracting new users. The following is an example of EarnBet.
If your affiliate rewards are attractive, this will encourage moderators of Gambling communities to promote your site on their community. After all, what better way to promote your Crypto Casino than getting the word out towards Crypto Gambling Enthusiasts?
The image below was taken from the Subreddit OnlineGambling.

Use YouTube Influencers and Twitch Streamers to Drive Traffic

With IGaming being a trend and acting as an alternative to many of the traditional sources of entertainment (e.g. traditional casinos), YouTube Influencers and Twitch streamers have been a major reason for the growth in the space. Therefore, having popular Crypto influencers review your Gambling platform encourages their fan base to try out your Gambling site.
Casino Online Gaming YouTube Influencers have been a prominent way to achieve this. There is a natural synergy between playing a video game yourself, and then watching others demonstrate their gaming prowess. It comes as no surprise, therefore, to find many influencers covering the Crypto Gambling space on YouTube. Examples of influencers that could be used for reviewing and trying out your Crypto Casino are as follows:

For more information related to Top Casino Online Gaming Influencers,
don’t forget to read this article.

On the other hand, Twitch has become the leading Social Media Platform made exclusively for gamers and professionals within the ESports industry. The most successful Twitch steamers amass a large following and their streams having thousands of views. Users of Twitch tend to spend hours of their time watching and interacting with their favourite streamers in real-time which builds a strong connection between streamers and their fans. Hence, it is of no surprise that Twitch steamers command a fiercely loyal following and having them try out your Crypto Casino could prove to be a masterstroke. The following are some of the most successful Twitch streamers.

Crypto Promotions and Giveaways as Marketing Campaigns

A sound strategy to obtain a higher wagering volume on your Crypto Casino is to offer your users an additional incentive to do so. Your users would be tempted to gain those additional rewards and would hence attempt to wager in a slightly risk-averse manner in hopes of increasing their rank and obtaining those promotions. However, this should help with User Retention as the improved financial incentives would encourage your users to stick with your platform.
An example of a leaderboard giveaway is as follows and giveaways are determined according to wagered volume.
Moreover, a similar strategy would be to have your users complete certain tasks in order to be eligible for giveaways.

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Social Media Marketing to Increase Casino Website Traffic

In an era where the majority of information/news is conveyed through Social Media Platforms, increasing your popularity on such platforms is crucial. Your Social Media acts as a platform to attract new users and informs them of any updates or promotions around your Crypto Casino. After all, staying in touch with your users encourages them that you are constantly at work, innovating and perhaps even working on some new games?

Best Platforms for Marketing Crypto Casinos

The most prominent Social Media platforms used by Crypto Casinos are as follows:
  • Bitcointalk: The primary mode of communication used by the founder of Bitcoin, Satoshi Nakamoto. Bitcoin talk has now become a place to talk about Bitcoin, altcoins and mining. While there may not be a gambling board, a common practice is to have prominent users of the Forum have your casino as their signature.
Twitter: Home to Crypto Twitter where the most pressing and concerning issues regarding Crypto Currencies are talked about. While Twitter may not permit running advertisements on its platform, it definitely is a notable forum among gambling enthusiasts. A growth hack is to have certain keywords such as ‘Gambling, Casino,’ etc in your Bio as it is a commonly searched keyword, more information shared here.
Reddit: Taking its roots from being an American Social Media Platform, Reddit has an abundance of gambling based communities, from tips and tricks on how to count cards to discussions about Crypto Gambling in general, increasing your Crypto Casino’s presence on the forum is definitely worth the time and effort. The following are some notable Gambling Subreddits.
  • Online Gambling
  • Gambling
  • BlackJack

    • Target Crypto Advertising Networks and Display Campaigns

    Advertising is the oldest trick in the book and helps push the word out on foreign sites. The trick to attracting users via advertising is having a catchy banner, an appealing User Interface and a brief yet concise description of what makes your particular Crypto Casino stand out (for example you could talk about the attractive promotions/wagering incentives here).
    The following advertisement was spotted on bitcoinlist.

    Other notable advertisement platforms for Crypto Casinos are as follows:

    On the other hand, if you’d like to advertise directly to Crypto Communities, you can acquire the banner on Reddit’s Ethtrader community (paid for by in the community’s native token, donuts)

    Optimizing Crypto Casino Search Engine Optimization

    Focusing on specific and trending search queries related to Crypto Casinos achieves great success. Having such specific keywords in perhaps a blog or your website itself helps divert prospective users to your site and sparks an element of curiosity.
    The most common search terms are as follows:
    • Crypto Casino BlackJack
    • Crypto Casino
    • Dogecoin
    • Crypto Casino KYC
    • Crypto Casino
    • Crypto Casino USA
    • Crypto Casino Online
    • Crypto Casino Games
    • Crypto Casino no
    • Deposit Bonus
    • Crypto Casino no
    • Deposit Free Spings
    • How to Gamble with
    • Cryptocurrency
    The following is one such search example of the above and having your platform shown up at the very top immediately diverts users to your site and hence increasing traffic along with user acquisitions. Ranking at the very top of a widely searched google term is guaranteed to increase impressions and with that, increase the wagered volume on your Crypto Casino.

    Updating your Project’s Information on Crypto Casino Tracking Sites

    The most common method of finding a new Crypto project these days is through Coin tracking sites. The most common of these are Coingecko and CoinMarketCap so make sure your project’s details are updated there.

    Other notable sites where gambling enthusiasts use to search platforms of their choice are the following:
    A solid review from websites like the above are guaranteed to improve your traffic and user signups.

    Build a Strong Brand Image in the Crypto Industry

    Despite the Blockchain’s massive potential and application, crypto is still considered the ‘Wild West.’ As regulators brace to ramp up restrictions in the realm of crypto and Blockchain, new concepts and applications are spreading their roots rapidly. Hence resorting to security reviews of smart contracts and the team’s reliability is considered as a huge metric in determining how secure a project is.
    For example, the issue of the house edge being unfair is still a massive problem within the space and could be solved by integrating ChainLink’s VRF Oracles to ensure an unbiased outcome and having openly auditable algorithms to assure your userbase of fairness. This strategy has been adopted by Cryptopunt – a Polygon based decentralized application (dApp) casino.
    After all, user retention is key and if you want your users to keep using your platform, fairness and transparency are key – especially in crypto.

    Setup Crypto Partnerships & Integrations

    Partnering up with like-minded and similar Crypto projects allows for cross-promotions and both sides to benefit from doing so. Integrations could be as simple as integrating Oracles from providers like ChainLink or Orion Protocol – make sure that the announcement on Social Media is hyped up and manages to attract new users.
    On the other hand, partnerships need not necessarily be complicated. For example, you could reach out to other Crypto based projects and offer to accept their cryptocurrency on your Crypto Casino and offer a promotion to celebrate the partnership announcement.

    Staking Campaigns for Marketing

    External staking campaigns (or POS) on decentralized exchanges have lately been the norm. They are a good way to increase your exposure and attract token holders as well as new users. Betfury has been utilizing this strategy for a while now and its pool on Biswap seems to have a decent amount of liquidity.

    Use a Crypto PR Agency for Press Releases & Reviews

    Connecting with media outlets that cover the latest in Cryptocurrencies and altcoins is a good way of promoting your Crypto Casino. Press releases on popular newsletters such as Coindesk and GamblingNews acts as a backlink and legitimizes your project.

    If you need help with getting PR features for your crypto casino, contact our crypto casino PR agency marketing team at Crowdcreate.

    Looking for a Blockchain Marketing Agency?

    Crowdcreate is a leading crypto, NFT, web3, and metaverse marketing agency that’s helped some of the top projects in crypto create buzz, grow a digital community, and connect with influencers & investors.
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    Hire a Crypto Casino Marketing Agency

    If you’re a technical team that’s focused on building a good platform and just want to outsource the marketing, contact us at Crowdcreate and we’ll do it for you.

    Conclusion on a Marketing Strategy for your Crypto Casino

    The key marketing strategy for any Crypto Casino is focusing on User Acquisition as well as User Retention. The two strategies are key for maintaining a consistent and growing wagering volume as it finances expenses and dividends to token holders (if any). With a plethora of Crypto Casino websites on offer, such platforms need to build their brand awareness, give players a reason to prefer them over their competitors, offer the right incentives for players to take the last step and sign up, and, offer increasing value over time to keep players from migrating to a competitor’s platform.

    We here at Crowdcreate can help you out with marketing for your Crypto Casino and have an optimized yet custom-made Crypto marketing strategy guide for your project. Contact our team at Crowdcreate and let us discuss the strategy that’s best for you.

    Author

    About The Author

    Jeffrey Maganis

    I’m the founder of Crowdcreate, a leading marketing & consulting agency. We’ve helped grow some of the most successful businesses around the world from B2B to B2C, and across tech, finance, and lifestyle. Crowdcreate is an award-winning full-service consultancy winning multiple awards such as “Top Marketing Firm” by Forbes, CoinBureau, and Clutch. Crowdcreate also runs one of the largest networks of founders, investors, influencers, and creators. Follow me on Twitter and connect on LinkedIn to suggest updates to the list.

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