Web3 is attracting the attention of the tech industry’s greatest figures. Airbnb, Spotify, and Instagram are just a few of the Web2 companies that have made the switch.
The way people do business has changed dramatically as a result of technology. In terms of marketing, three waves of technology innovation have occurred during this time: Web 2.0, Social Media, and now Web 3.0.
The first version of the internet was based on static information pages like text and graphics. Then came Web 2.0, when everything became interactive, social media networks arose, and people could communicate with one another through blogs, tweets, and Facebook posts. And now, we’ve evolved into the Decentralised Web, Web 3.0.