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A Complete Guide to Crypto Twitter Marketing Strategy

A Complete Guide to Crypto Twitter Marketing Strategy

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Introduction to Crypto Twitter Marketing Strategy

Twitter has been the go-to social media platform for cryptocurrency and crypto marketing in general. Whether you are looking for any news updates or information regarding crypto, developments or memes – Twitter is the place for you! Also, did you know that you could use Twitter for marketing and increasing brand exposure? If not, we’ve got you covered!
As the word of Blockchain buzzes and the crypto trend spreads, getting the word out for your Blockchain-based project is considered vital for its survival and growth. Hence, in doing so it is important to leverage social media platforms and use them to your advantage.
Despite Twitter banning cryptocurrency advertisements, it is still possible to create massive hype around the platform and make it a considerable focus around your marketing efforts. Being 330 Million users strong worldwide, Twitter is the perfect social media platform to grow your social media presence around.

Also, we’ve been experts in crypto marketing since 2018. Be sure to read Crowdcreate’s 2018 Complete Guide to Blockchain & ICO Marketing. The industry has changed significantly, and what use to work in 2018 no longer works today. Marketing in crypto moves extremely fast, and we help you stay on top of the latest industry trends. Signup for our crypto marketing newsletter to learn more.

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Best Crypto Marketing Services & Tools

There are a plethora of Twitter marketing services and techniques to explore, the ones below-mentioned are strategies that well-known Blockchain projects have employed at some point in time, and also what we can help here with at Crowdcreate.

Optimize your Twitter Bio

Let’s start with the basics. your Twitter bio toa description of what your project is all about – it should be short, concise, brief, and to the point.
Here are some examples:
Screenshot 2021 07 26 At 3.13.01 PM 1024x229
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A good Twitter bio is one that mentions the sector in which you’re operating and the key is to be modest on the number of hashtags used – analyze which hashtags are most common and trending for your blockchain project. A good way of determining this is by using words that your competitors are using and have a proven track record of getting users through Twitter. This helps improve SEO and user outreach. However, overusing hashtags may not come across as organic hence exercising caution here is key.
Adding a link to your Twitter bio (as in the case above) would make it convenient and accessible for prospective users to visit your site. Twitter pages get a good chunk of impressions and not being able to utilize that would be a wasted resource.

Crypto Giveaways/Airdrops/Bounties as Marketing Campaigns

While relatively costly but effective, giveaways have become the talk of the town and are often seen across Twitter. While goals for Crypto Giveaways/Airdrops may vary, they’re mostly used to increase brand awareness and maximize engagements by providing an incentive to do so. Not only does it allow your posts to reach a wider audience, but it also diverts your targeted audience towards your website.
A good example, in this case, has been employed by Crypto Exchange, KuCoin for encouraging its audience to reach out to die-hard dogecoin fan, Elon Musk and compensating the community for doing so.
Screenshot 2021 07 27 At 1.49.24 PM 1024x400
Lastly, as opposed to popular sentiment, giveaways may not be paid directly in crypto but also in other forms, such as Non-Fungible-Tokens (NFT’s), as in the case below:
Screenshot 2021 07 27 At 1.50.29 PM 1000x1024
Feel free to stretch your horizons and organize a giveaway that is specific to your project’s goals and requirements. What matters is achieving an appropriate Return On Investment (ROI) to cover the monetary costs of doing so and hence there is no specific strategy.

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Post Organic Crypto Content

While followers may be an indication of how strong your community is, it is important to not overdo it. With that said, improving brand image and outlook is crucial to attracting new users to your site via Twitter. A good strategy to assess this is by analyzing how hyped the project is and by comparing the holders of the project with the followers while factoring in a modest multiplier.
The following is a comparison of MyDeFiPet:
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Faking a project’s popularity tends to throw off prospective investors and raises question marks. Thereby coming across organically is vital and helps gain the trust of your target base.

Increase Crypto Twitter Engagement

Now that you’ve got your Twitter page set up, now comes the hard part, i.e. what to post about. The secret is to be posting more than just about your project and doing so on a consistent basis. While sharing constant updates about your project helps keep the community up to date, posts unrelated to your project are just as important. Commenting about the latest updates/events within the crypto community helps increase your impressions. The following is an example of Pancakeswap.
Screenshot 2021 07 26 At 7.18.43 PM 1024x205
In this instance, #BTC on Twitter had been trending and a smart move would be to leverage off the trend and make content around it. Doing so would attract more folks from Crypto Twitter that would be interested in knowing about your project and encourage them to check your Twitter page thereby improving user outreach and SEO.
With Twitter, cryptocurrency trends are always trending (like the one above) and creating content related to such trends has always proven to be a masterstroke.

Pinned Tweets to Increase Crypto Twitter Exposure

Now that your Twitter page is getting a good chunk of visitors, it is important to have a pinned tweet. A rule of thumb is to pin the latest update about your project in order to promote that particular tweet more effectively. This is a place to show off to the world what your project is all about and the latest happenings.
The following is an example of Goose Finance:
Screenshot 2021 07 27 At 4.10.33 PM 1021x1024

Start the Next Crypto Trend and Build Hype

Did you know there is a way to leverage the crowd to do your crypto social media marketing for you?
This is known as decentralized marketing and is explained in detail here. As of currently, the most well-known project in the space doing this is Safemoon. The key is to have members of your community act as ambassadors and sharing memes, videos, etc to boost your social media mentions.
Safemoon
The most high-profile individual within crypto to pursue this is Elon Musk that has shared a passion for dogecoin through expressing it in memes.
Screenshot 2021 07 27 At 12.42.15 AM 1024x716
A good way of tracking how much a project is trending is by checking its statistics on social listening site, lunarcrush. The following are the results of Dogecoin after Elon Musk supposedly posted the above meme on Twitter.
Screenshot 2021 07 27 At 3.57.12 PM 1024x507
Tracking your project’s mentions on sites like lunarcrush allows you to assess ways to improve your presence on social media platforms like Twitter.

Use Crypto Influencer Marketing and PR Press Mentions

Twitter influencers are said to command a considerable influence over the Crypto world. One tweet or a hashtag on the platform has the ability to create a tweetstorm of worldwide news and popularity.
Having Crypto Influencers tweet about your project creates massive attention and causes your popularity to surge. In the following thread, Bitcoin Jack, a crypto influencer constantly analyzing the Crypto Twitter space mentions about Freeliquid – a DeFi protocol that allows you to increase your stable coin yields. By referring to the prospects of having a juicy Annual Percentage Rate (APR) on your stablecoins, he seems to have garnered attention from DeFi enthusiasts seeking to park their cryptocurrencies in return for high yields.
Screenshot 2021 07 25 At 1.12.47 AM 1 1024x918

Crypto influencers are well known within the ecosphere and here are some you should follow/have on your list. Read our top crypto influencers list for the most updated rankings.

Intercepting and commenting on Influencer’s posts (like the ones above) is a good way to ‘steal’ some prospective users to your site. The comment may not necessarily be about your project but it could be about the space in general. An example where you could make an organic comment is as follows:
Screenshot 2021 07 26 At 3 1024x229

BTW – need crypto influencers for your project? Crowdcreate runs one of the largest crypto influencer networks in the world. Our full-service crypto marketing agency can help your Blockchain project get the growth it deserves on Twitter.

Looking for a Blockchain Marketing Agency?

Crowdcreate is a leading crypto, NFT, web3, and metaverse marketing agency that’s helped some of the top projects in crypto create buzz, grow a digital community, and connect with influencers & investors.
Book a Call

Conclusion on a Crypto Twitter Marketing Strategy

Whatever your marketing strategy may be, it is important to keep in mind that it fits with your project’s goals & ideals. Feel free to stretch the horizons, experiment with which strategies are ideal for your project and focus on brand differentiation to make your Blockchain project stand out. There are an array of methods to pursue for Crypto Marketing on Twitter. While there may not be a specific method for achieving exponential growth via the social media platform, including it in your marketing strategies definitely holds merit since the platform boasts a large number of daily users with most of them interested in CryptoCurrencies.

Whatever strategy you may choose, we here at Crowdcreate can help you out with your marketing Strategies on Twitter. Contact our full service crypto marketing agency team at Crowdcreate and let us discuss the strategy that’s best for you.

Whatever your marketing strategy may be, it is important to keep in mind that it fits with your project’s goals/ideals. Feel free to stretch the horizons, experiment with which strategies are ideal for your project and focus on brand differentiation to make your Blockchain project stand out. There are an array of methods to pursue for Crypto Marketing on Twitter. While there may not be a specific method for achieving exponential growth via the Social Media Platform, including it in your marketing strategies definitely holds merit since the platform boasts of a wide number of daily users with most of them interested in CryptoCurrencies. Whatever your marketing strategy may be, it is important to keep in mind that it fits with your project’s goals/ideals. Feel free to stretch the horizons, experiment with which strategies are ideal for your project and focus on brand differentiation to make your Blockchain project stand out. There are an array of methods to pursue for Crypto Marketing on Twitter. While there may not be a specific method for achieving exponential growth via the Social Media Platform, including it in your marketing strategies definitely holds merit since the platform boasts of a wide number of daily users with most of them interested in CryptoCurrencies. Whatever your marketing strategy may be, it is important to keep in mind that it fits with your project’s goals/ideals. Feel free to stretch the horizons, experiment with which strategies are ideal for your project and focus on brand differentiation to make your Blockchain project stand out. There are an array of methods to pursue for Crypto Marketing on Twitter. While there may not be a specific method for achieving exponential growth via the Social Media Platform, including it in your marketing strategies definitely holds merit since the platform boasts of a wide number of daily users with most of them interested in CryptoCurrencies. Whatever your marketing strategy may be, it is important to keep in mind that it fits with your project’s goals/ideals. Feel free to stretch the horizons, experiment with which strategies are ideal for your project and focus on brand differentiation to make your Blockchain project stand out. There are an array of methods to pursue for Crypto Marketing on Twitter. While there may not be a specific method for achieving exponential growth via the Social Media Platform, including it in your marketing strategies definitely holds merit since the platform boasts of a wide number of daily users with most of them interested in 

Author

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Jeffrey Maganis

I’m the co-founder of Crowdcreate, a leading marketing & consulting agency. Crowdcreate has been a global pioneer in marketing some of the most successful businesses around the world ranging from tech and blockchain, to lifestyle and business. Crowdcreate is an award-winning full-service consultancy winning multiple awards such as “Top Marketing Firm” by Forbes, CoinBureau, and Clutch. Crowdcreate also runs one of the largest networks of founders, investors, influencers, and creators. Follow me on Twitter and connect on LinkedIn to suggest updates to the list.

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