KuCoin Marketing Success

Client Overview:

KuCoin stands as a leading cryptocurrency exchange, known for its commitment to innovation. KuCoin recently launched KuCoin Wealth, an integral part of KuCoin’s ecosystem, which offers a comprehensive suite of structured product solutions. Ranging from active advanced trading to passive wealth accumulation, KuCoin Wealth empowers traders to articulate and realize their market perspectives effectively.

Services Provided:

Crowdcreate, a Leading NFT Marketing Agency, provided

Strategy
Public Relations
Twitter Marketing

The Challenge

The main challenge involved several key aspects which are helping people understand the purpose and vision behind the introduction of their wealth management platform, figuring out how to effectively communicate its numerous benefits cost-effectively, and simultaneously attracting new users to the KuCoin Wealth ecosystem.

The Solution

Crowdcreate strategically collaborated with micro-influencers with good engagement on Twitter. The focus was not only on endorsing KuCoin Wealth but also on educating their audience about the innovative structured products offered. Through engaging and informative Twitter threads, the influencers effectively conveyed KuCoin’s mission and vision.

The Results

The strategic collaboration between Crowdcreate and carefully selected micro-influencers on Twitter yielded significant outcomes for KuCoin, specifically in promoting the KuCoin Wealth ecosystem. This innovative approach in marketing led to an estimated 200,000 views across various Twitter threads, which were aimed at not only endorsing KuCoin Wealth but also educating the audience about the suite of structured product solutions it offers.

With the influencers’ ability to effectively communicate KuCoin’s mission and vision, the campaign reached a wide audience, totaling approximately 684,000 across various publications. This extensive reach contributed to a substantial increase in engagement, with around 800 interactions recorded. These engagements included likes, retweets, comments, and shares, indicating a high level of audience interest and interaction with the content.

Estimated Views

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PR Audience Figures

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Engagements

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Our Process

Content Strategy

Crowdcreate developed a comprehensive content strategy alongside the KuCoin team that emphasized the unique features of KuCoin Wealth. Influencers were guided to create content that contains as many features as we can share and illustrate how users can achieve passive wealth accumulation.

Influencers Selection

Campaign Management

Crowdcreate ensured seamless coordination among influencers, managing timelines, and content releases to maximize impact.

Summary

In a strategic collaboration with Crowdcreate, KuCoin successfully addressed the challenge of educating the market about their new product with KuCoin wealth. Leveraging the influence of Twitter in the web3 and trading space, the campaign achieved an estimated 200K~ views, reaching a publication-wide audience of 684K with approximately 800~ engagements. The well-crafted and continuously optimized strategies implemented by Crowdcreate ensured a cost-effective and impactful campaign.