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A-List Celebrity & VC Investor Backed Crypto Wallet – Valora

By Jeffrey Maganis

The agency guide to boosting a celebrity-backed project through influencer marketing.

When it comes to promoting any crypto-related project, there’s a lot that goes on behind-the-scenes players from the idea stage and incubation, to launch and promotion. CEO of Valora, Jackie Bona, was previously Head of Consumer Growth at Celo Labs.

Crowdcreate helped Valora, a mobile self-custodial crypto wallet that enables global payments and easy access to decentralized finance apps. Valora is built on Celo, a carbon-negative blockchain. Valora promotes it’s platform as the easiest way to buy, send, and store crypto.

Celebrity Athletes and Influencers Promoting Crypto

Valora is heavily backed by athletes and celebrities such as Kevin Durant, Nas, Casey Neistat, together with big venture capital firms like Andreessen Horowitz (a16z) that led a $20M Series A investment and are staking their $CELO tokens.

Crypto VC and Angel Investors

Celebrities and athletes getting into crypto projects is something that’s commonly happening in this day and age, it’s either they become advisors, promoters, or investors themselves.

Promote your DeFi Crypto Project Using Influencers

Valora reached out to Crowdcreate to help promote their project on social media channels such as YouTube and Twitter. With Crowdcreate being in the crypto influencer marketing industry since 2017, they helped Valora by going through several steps in order to ensure that the message is being delivered to the public in a fast and consistent way.

Crypto Marketing Services Used:

Selecting crypto influencers that are fit for Valora

There are several categories of influencers in the crypto space such as NFT, Gaming, Staking, Mining, Trading, DeFi, Trading, etc. Crowdcreate carefully vetted its own network of influencers, suggesting channels that are in the same industry as Valora, and most importantly, channels that will align with their goals for this influencer marketing campaign.

Developing a plan on how crypto influencers will promote your project

How do you communicate your goals to influencers in a clear and precise manner, and ensure that you get traction? You need a checklist that will serve as a brief/guide which will help them further understand your project.

Crowdcreate helped plan this out on behalf of the client and designed it based on the client’s goal.
Crowdcreate made sure that the influencers mention the celebrities/athletes that backed Valora to help build credibility and FOMO.

Crypto Influencer Video Marketing Production Agency

Crowdcreate helped coordinate the checklist to influencers and ensured that the video will be handled with care from start to finish.

Sample influencer videos of Valora:

Example of an In-Video Crypto Influencer Mention

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Example of a Crypto Influencer Video Tutorial Walkthrough

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Example of a Sponsored Crypto Influencer Video

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Need to Hire a Crypto Marketing Agency & Advisory?

Crowdcreate is a leading crypto & NFT growth marketing agency and advisory. Few firms have been in the blockchain industry since 2017. Crowdcreate has been a global pioneer in launching and scaling some of the most successful projects in blockchain and Web 3.0. Crowdcreate is an award winning full-service consultancy being named “Top Crypto Marketing Firm” by Forbes, CoinBureau, and Clutch. Crowdcreate also runs one of the largest networks of crypto founders, investors, influencers, and creators.

Let’s talk, schedule a call below and share with us the project you’re working on.

Author

About The Author

Jeffrey Maganis

I’m the founder of Crowdcreate, a leading marketing & consulting agency. We’ve helped grow some of the most successful businesses around the world from B2B to B2C, and across tech, finance, and lifestyle. Crowdcreate is an award-winning full-service consultancy winning multiple awards such as “Top Marketing Firm” by Forbes, CoinBureau, and Clutch. Crowdcreate also runs one of the largest networks of founders, investors, influencers, and creators. Follow me on Twitter and connect on LinkedIn to suggest updates to the list.

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