Case Study · Influencer marketing · Prediction markets

How Crowdcreate Helped Polymarket Find Its Most Influential Creators

Polymarket is the world’s leading prediction market, and its affiliate program pays creators from every trade their referrals make, across both Predictions and its newer Perps product. Crowdcreate researched 300+ influencers to identify the creators with the most influence across Polymarket’s trading and financial markets, showed what each one charges and who is actively talking about prediction markets right now, and advised Polymarket on the creator brief.

300+ influencers researchedCreator pricingActivity signalsCreator briefAffiliate recruiting
Polymarket logoPrediction markets & DeFi Perps
Platforms
Polymarket.com (global) · Polymarket.us (US, CFTC-regulated)
Program
Affiliate revenue share on Predictions and Perps
Engagement
300+ influencers researched, creator pricing, activity signals and creator brief advice

Highlights

300+Influencers researched across Polymarket’s markets
20%Lifetime affiliate commission on Perps referrals
3.6xAffiliate earnings vs. a typical exchange on the same volume
30 daysRolling attribution window, reset every time a user clicks
The client

The world’s leading prediction market, now with Perps

Polymarket lets people trade on the outcomes of real-world events. Polymarket.com is its global DeFi platform, where users connect a wallet and start trading in seconds, with prediction markets and Perps (leveraged crypto and real-world asset trading) in one place. Polymarket.us is a separate, CFTC-regulated platform for US residents with its own affiliate program.

Polymarket’s affiliate program lets creators earn a share of the trading fees paid by the users they refer.

The goal

Find the most influential creators in every market

Polymarket’s attribution rewards activity, not just reach. A referral stays with the affiliate who is actively driving that user’s trades, and any trader can be won over once another affiliate goes quiet. Nobody keeps a user just for being first.

That makes the best partners creators with real influence in the markets Polymarket covers who also post consistently. Polymarket asked Crowdcreate to find them across its trading and financial markets, show what each one charges so its affiliate team could prioritize outreach, and help shape the brief those creators receive.

300+ influencers researched

We researched more than 300 influencers to find the creators with the most influence over Polymarket’s audience.

Coverage across every market

Creators with influence across Polymarket’s trading and financial markets, not one generic list or a single link.

Creator pricing

What each influencer charges, so the team can budget and rank partners before outreach.

Who’s actively talking

Flags for creators already posting about Polymarket and prediction markets, the partners most likely to keep posting.

Creator brief

Advice on the brief every creator receives: what to post, how often, where to link and how to disclose.

Ready for outreach

A working list Polymarket’s affiliate managers can use to start conversations and invite creators into the program.

Inside the program

Why Polymarket rewards creators who stay active

How Polymarket’s affiliate program works, summarized from the playbook it shares with partners.

01

One affiliate link, every product

A single polymarket.com link earns commission on Predictions and Perps. Users connect a wallet and trade in seconds, with no long onboarding to lose them.

02

Rolling 30-day attribution

New users are credited to the affiliate whose link created the account. Each new click on that affiliate’s link resets the 30-day window; if the clicks stop, the user becomes available again.

03

Existing traders count too

Any Polymarket user who isn’t inside another affiliate’s active window can be won with a single click, so creators can earn from traders who joined years ago.

04

Paid on gross fees

Commission comes from the fees users actually pay, a blended average of around 0.8%, not from net fees after maker rebates as at most exchanges.

Polymarket affiliate$8,00010% commission on $80,000 in fees (0.8% of $10M volume)
Typical crypto exchange$2,20050% commission on a $4,400 net fee base after maker rebates

What an affiliate earns on $10M of referred trading volume. Example from Polymarket’s affiliate playbook.

Perps: 20% lifetime commission, with last-click attribution and a 30-day cookie window.

Perks for top partners: merch boxes, an X badge, event invites and even custom markets.

The creator brief

We advised Polymarket on the brief creators receive

Finding the right creators is half the job. Crowdcreate also advised Polymarket on its creator brief, built around the habits its affiliate playbook ties to the most referrals.

1

Post a lot

Polymarket sees a direct link between how often affiliates post and how many referrals they bring. Some top partners post once or twice a day or more, and there’s always a new market to talk about.

2

Be specific

Link to the exact market or trader you’re discussing. The strongest posts share a take on a specific market or spotlight a successful trader worth copying. A vague “trade on Polymarket” doesn’t convert.

3

Ride the news

Post while events are live and markets are moving. A link shared mid-event converts; the same link a day later rarely does.

4

Stay active

Referrals stay with the affiliate who keeps driving a user’s trades, so the brief sets a steady posting cadence instead of a one-off post.

5

Match the program to the audience

Polymarket.com and Polymarket.us run separate affiliate programs, so each creator uses the link that fits where their audience is.

6

Disclose every partnership

Every post clearly marks the affiliate relationship, in line with the FTC’s endorsement rules and each platform’s policies.

Who’s already talking about your market?

Crowdcreate finds the influencers, affiliates and partners your buyers already follow, so your team knows exactly who to reach first.

Program details are summarized from Polymarket’s affiliate playbook and may change. Influencer names and rates are withheld.