Case Study · AI SaaS · AEO, SEO & Creators

Helping a16z-Backed Soku AI Become the Answer in AI Search, Google and the Creator Economy

Soku AI is building one of the most complete AI marketing agents on the market: one workflow that researches a brand’s market, creates the ads, launches the campaigns and reports back. As Soku scaled, its team partnered with Crowdcreate to make sure the product shows up wherever buyers look for it. We delivered an AEO and SEO audit, a full category benchmark, and a list of 132 AI SaaS creators already talking to Soku’s ideal customers.

AEO / GEO strategyTechnical SEOCategory benchmarkingContent strategyInfluencer researchAffiliate program design
Soku AI logo
Soku AIThe AI marketing agent for ads & creatives
Backed by
Andreessen Horowitz (a16z), Point72, Prosus
Category
AI SaaS · AI agents for advertising
Customers
Agencies and performance marketing teams
Engagement
AEO + SEO audit, category benchmarking, creator & affiliate research
4AI answer engines analyzed: ChatGPT, Gemini, Perplexity and AI Overviews
11Growth opportunities, prioritized by impact
132AI SaaS creators already reaching Soku’s buyers
8.6MCombined audience across those creators
Creators in Soku’s category

Watch the AI creators already covering AI ad tools

These are real videos and posts from the creators we identified, teaching agency owners and marketers how to use AI to make and run ads. It’s the exact audience Soku serves, and proof the conversation is already happening.

Featured videos

More creator posts & reels

+114 more creators on YouTube, LinkedIn and Instagram, with 8.6M combined followers.

Audience and view counts reflect the research date. Creators shown have covered AI ad tools in this category; inclusion does not imply a partnership with Soku or Crowdcreate.
Get a creator list for your AI company →
The client

A category-defining AI agent with world-class backing

Soku AI replaces a stack of point tools with a single always-on marketing agent. It researches competitors, generates creative, stages and launches campaigns across Meta, Google and the new ChatGPT Ads channel, then reports results, all within the approval rules each team sets.

Backed by Andreessen Horowitz, Point72 and Prosus, Soku is one of the most ambitious companies in AI-powered advertising, and its product is built for the agencies and performance teams who live in ad accounts every day.

The goal

Make Soku the answer wherever buyers ask

Marketers now shortlist software by asking ChatGPT, Gemini and Perplexity, searching Google, and watching the creators they trust on YouTube, LinkedIn and Instagram. Soku’s team wanted one plan that covers all three: answer engines (AEO/GEO), traditional search (SEO), and creator and affiliate partnerships.

Crowdcreate’s role was to map the opportunity, rank every initiative by impact, and identify exactly which creators to partner with.

AEO / GEO audit

Share of AI citations across ChatGPT, Google AI Overviews, Perplexity and Gemini.

SEO audit

Technical health, keyword footprint, authority, backlinks and on-page signals.

Category benchmark

Soku compared with four other AI advertising platforms on search and AI visibility.

Creator research

132 creators already covering AI ad tools, with audience, platform and partnership signals.

Step 1 · The foundation

A strong platform to build on

Our full-site SEO and AI-visibility review found a well-built site with solid on-page and technical fundamentals and the fastest-growing domain authority among the AI advertising platforms we benchmarked.

Authority growth#1Fastest-growing domain authority in the peer set
Domain rating45Strong authority for a young AI company
Referring domains960Distinct sites already linking to Soku
AI crawlersOpenSite already accessible to AI engines, ready for GEO

The opportunity: Soku had the product and the authority. The next step was making sure that strength shows up in the places buyers now research AI tools: answer engines, review sites, community threads and comparison pages.

Estimated Missed Revenue from Lower Rankings$19,900/moBased on organic traffic value vs. the competitor average
Step 2 · Category benchmark

Mapping the AI advertising landscape

We benchmarked Soku against four other AI advertising platforms (names withheld) across Google and AI answer engines to see where the biggest upside was.

Share of AI citations

How often each brand is cited in category answers

Soku7%
Competitor A63%
Competitor B30%
Competitor C1%
Competitor D0%
ChatGPTAI OverviewsPerplexityGemini

Keyword footprint

Distinct search terms each brand ranks for

Soku58
Competitor A146
Competitor B2,239
Competitor C71
Competitor D6

Soku’s edge

What sets Soku apart in the peer set

  • Fastest-growing domain authority of any brand benchmarked
  • Already ahead of half the peer set on AI citations
  • Strong on-page quality and technical fundamentals
  • A broader product: research, creative, launch and reporting in one agent
  • Early support for ChatGPT Ads, the newest ad channel
Takeaway

The category’s AI answer share is concentrated in a few brands, which means it’s still up for grabs. With Soku’s authority already compounding, a focused AEO and content program is the fastest path to becoming the brand AI assistants recommend.

Step 3 · The opportunity map

11 AEO/SEO Growth Opportunities, Prioritized by Impact

Every recommendation came with supporting data and the workstream that delivers it, so Soku’s team could move on the highest-impact work first.

Priority 1 2

  • Expand into vertical and high-intent search termsContent program
  • Grow citations in AI answersGEO tracking + optimization

Priority 2 4

  • Launch a G2 and Capterra review programReviews / reputation
  • Build comparison and use-case pagesPage creation
  • Streamline crawl paths and legacy URLsTechnical SEO
  • Increase share of voice on core category termsContent program

Priority 3 3

  • Add FAQ blocks to top-performing pagesContent program
  • Earn more authority links through digital PRLink building / digital PR
  • Add expert author bylinesOn-page / E-E-A-T

Quick wins 2

  • Join the Reddit threads AI assistants citeReddit + community
  • Publish an llms.txt file for AI crawlersTechnical SEO
Priority 1 · GEO visibility

AI citation upside

The category’s most-cited brand appears in AI answers roughly 9.7x as often as Soku today. FAQ schema, structured comparison content and community presence are the fastest levers to close that gap.

9.7xAI citation headroom
Priority 1 · Content

Keyword headroom

The category leader ranks for about 40x more search terms. A content hub of vertical, use-case and “vs.” pages lets Soku turn its authority into a much larger search footprint.

40xKeyword growth potential
Step 4 · Influencer & affiliate research

132 creators already speaking to Soku’s customers

Rather than cold-pitching random influencers, we found the YouTube, LinkedIn and Instagram creators already teaching agency owners and marketing teams how to use AI for advertising, the exact audience Soku is built for. See more in our Top AI Marketing Experts & Influencers list.

132AI SaaS creators covering AI ad and creative tools
8.6MCombined audience across documented channels
35Already running referral links or sponsored partnerships
79With a public business email, ready for outreach
Greg Isenberg Sabrina Ramonov Pol Corominas Ben Heath Youri van Hofwegen

TopAI MarketingInfluencers

Crowdcreate
Dan Smart Tutorials Sam Piliero Alec Wilcock

Where they publish

Creators by platform where the content was found

LinkedIn62
YouTube52
Instagram23

An audience primed for AI ad tools

Creators by the AI ad tool they’ve covered (names withheld)

Tool A54
Tool B24
Tool C18
Tools D–F38

21 creators have audiences of 100K+, and their documented posts alone logged 511K+ views.

01

Thought-leader outreach

Approach AI marketing experts whose agency and brand audiences match Soku’s customers.

02

Content that shows Soku

Coordinate product walkthroughs, agency workflows and tutorials that show Soku in action.

03

Affiliate activation

Partner offers, tracked referral links and onboarding so creators can recommend Soku with confidence.

04

Partner growth

Review referrals and conversions, then invest in the strongest partnerships.

Step 5 · The roadmap

A 12-month plan to lead the category in AI search

The audit became a phased SEO + GEO program, starting with a 30-day kickoff: analytics access, baseline benchmarking, a 3/6/12-month roadmap, and the first technical improvements and content shipped by week four.

Months 2–4

Foundations

Lay the technical and GEO groundwork.

  • Refine technical setup + indexing
  • Launch content + digital PR campaigns
  • Implement llms.txt, schema and baseline GEO
  • Establish AI visibility tracking
Months 4–8

Momentum

Compound content and authority on priority topics.

  • Consistent long-form, FAQ and explainer content
  • Optimize priority keyword groups + GEO targets
  • Quarterly technical + visibility reviews
  • Adjust on AI + search growth data
Months 8+

Authority

Cement category leadership and AI citation share.

  • Complete hub-and-spoke content clusters
  • Deepen E-E-A-T signals and expert bylines
  • Expand into secondary keywords + internal linking
  • Grow Soku’s AI citation footprint
Content programCitation-ready articles, comparison guides and FAQ explainers
GEO pagesUse-case and vertical pages built to be cited by LLMs
Technical SEO + GEOCrawlability, Core Web Vitals, llms.txt and robots.txt
On-page + schemaMetadata, internal links and structured data for AI retrieval
Link building / digital PRAuthority backlinks and list placements
Reddit + communityHelpful presence in the threads AI assistants cite
Reviews / reputationG2 and Capterra review programs and trust signals
Creators + affiliatesRecruiting, tracked links and creator-made ads
Lessons for AI SaaS leaders

Great products win when they’re easy to recommend

1

Track AI share of voice, not just rankings

Buyers increasingly ask ChatGPT and Perplexity for software recommendations. Measuring how often AI names your brand shows where the next wave of demand will come from.

2

Structured content gets cited

Answer engines favor clear comparisons, FAQs, review sites and community discussion. Building these assets turns domain authority into AI recommendations.

3

Start with creators who already know the category

The fastest creator programs begin with people already teaching your buyers. 35 of the 132 creators we found were already running referral or sponsored partnerships with AI tools.

Want to know how often ChatGPT recommends your AI company?

Crowdcreate runs AEO, SEO and influencer & affiliate programs for venture-backed AI companies. We’ll show you where you stand in your category and who should be talking about you.

Metrics reflect Crowdcreate’s Q4 2026 audit and creator research. Competitor and tool names are withheld. Creators shown have covered AI ad tools in this category; inclusion does not imply a partnership with Soku or Crowdcreate.