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Sports influencers

Top Sports Influencers

Last Updated: December 17, 2025

Sports athletes are some of the most famous people in the world. They hold influence because they’re admired and respected by millions of people around the world for their world class abilities. Sports athletes have launched successful ad campaigns with Coca Cola, Nike, Crypto.com, Bored Ape Yacht Club, McDonald’s, and other household names. Will your company be the next one they partner with?

How we Rank these Sport Influencers

Subscribers, views, and comments can now be manipulated. At Crowdcreate, we use a proprietary ranking formula based on these factors.

1.) Peer scoring. We ask the experts and run surveys asking other influencers, founders, and investors who ranks at the top of their list.

2.) Quality Content. How good is the content that these influencers are creating?

3.) Subscriber Growth Rate. A faster growing following shows more influence. The number of subscribers isn’t as important as how fast an influencer is growing.

4.) Community Engagement. Our propriety formula includes metrics such as average view counts, organic mentions from other platforms and channels, and audience retention.

5.) Comments. An engaged following that posts genuine comments that aren’t generated by bots or spam is how to spot a good influencer.

Sports influencers

These Sport Influencers share their expert insights on many of the most frequently asked questions in the industry.

How do you become a sports influencer?

Who are sports influencers?

Is an athlete an influencer?

Who is the most famous Sports influencer?

What do Sport influencers do?

Celebrity Status

Cristiano Ronaldo dos Santos Aveiro GOIH ComM is a Portuguese professional footballer who plays as a forward for Premier League club Manchester United and captains the Portugal national team.
LeBron Raymone James Sr. is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association.
Babar Azam is a Pakistani international cricketer who captains Pakistan in all formats. A right-handed top-order batsman, Azam is widely regarded as one of the greatest batsmen of all time. He captains Karachi Kings in the PSL and captains Central Punjab in domestic cricket.
Virat Kohli is an Indian international cricketer and former captain of the Indian national team. He plays for Delhi in domestic cricket and Royal Challengers Bangalore in the Indian Premier League as a right-handed batsman.
Floyd Joy Mayweather Jr. is an American professional boxing promoter and former professional boxer. He competed between 1996 and 2015, and made a one-fight comeback in 2017.
Daniel William Carter ONZM is a retired New Zealand rugby union player. Carter played for Crusaders in New Zealand and played for New Zealand’s national team, the All Blacks.
Lionel Andrés Messi, also known as Leo Messi, is an Argentine professional footballer who plays as a forward for Ligue 1 club Paris Saint-Germain and captains the Argentina national team.
Roger Federer is a Swiss professional tennis player. Federer has been world No. 1 in the ATP rankings a total of 310 weeks – including a record 237 consecutive weeks – and has finished as the year-end No. 1 five times.

How do you become a sports influencer?

To become a sports influencer, focus on finding your niche and growing your content. Over time, you will need to focus on connecting with other sports influencers and liking and commenting on their content to gain followers. When you attend trade shows and sports events, consider asking people to follow you

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Sports influencers

Neymar da Silva Santos Júnior, known as Neymar, is a Brazilian professional footballer who plays as a forward for Ligue 1 club Paris Saint-Germain and the Brazil national team. He is widely regarded as one of the best players in the world.
Eldrick Tont “Tiger” Woods is an American professional golfer. He is tied for first in PGA Tour wins, ranks second in men’s major championships, and holds numerous golf records. Woods is widely regarded as one of the greatest golfers of all time and one of the most famous athletes in history.

How do you Become a Sports Influencer?

To become a sports influencer, focus on finding your niche and growing your content. Over time, you will need to focus on connecting with other sports influencers and liking and commenting on their content to gain followers. When you attend trade shows and sports events, consider asking people to follow you.
Alex Callahan is a yogi from Boulder, Colorado, who uses Instagram to share her fitness and spiritual journey with her followers. She has been able to cultivate a strong relationship with her followers and has worked with brands like Aerie, MVMT, and Michelob Ultra.
Naomi Osaka is a professional tennis player who won her second US Open in September 2020. She’s used her notoriety to raise awareness of racially-driven police brutality. She’s a self-professed introvert who has only recently started speaking out on social justice issues.
Serena Jameka Williams is an American professional tennis player. She has won 23 Grand Slam singles titles, the most by any player in the Open Era, and the second-most of all time behind Margaret Court.
Who knew that you could teach yourself to be a contortionist? Sofie Dossi, apparently. She started her YouTube channel in 2013 and three years later, in 2016, became a finalist on America’s Got Talent. Her YouTube channel is where she shares tutorials, challenges, and a vlog that focuses on what she’s really good at: being bendy in different places and situations.
Josh was a professional rugby player and property developer. However, it was his appearance and starring role in series nine of Made In Chelsea that made JP a recognisable name and a social media star.
Travis Burke is an accomplished photographer, athlete, public speaker, and explorer. Growing up passionate about skateboarding & surfing in Oceanside, California, Travis has always been known to push the boundaries of his crafts.
I’m a professional surfer competing in my 6th season on the WSL championship League. My family is extremely important to me and I’m very close with them. Although surfing is my main passion, I have many other interests including music, food, and entrepreneurship.
Katie Ormerod is a British snowboarder who was selected to participate in the 2018 Winter Olympics. She is from Brighouse, West Yorkshire.

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Sports influencers

If you’re a Westerner interested in yoga, you’ve at least heard of Yoga With Adriene. Her YouTube channel is awash in millions of followers who flock to her for her high-quality of teaching, yoga challenges, and easier sessions for beginners.
Elliot Burton is a bodybuilding and weightlifting coach. On Instagram and YouTube, he shares workout routines, fights racism and inequality, and shares a bit about his personal life, too. He offers a Spotify playlist, free downloadable training and nutrition eBook, a strong Facebook community, and an online coaching app.
Looking for Influencers for your Project? Imagine the impact of having these top influencers championing your project! Connect with our team today and discover how you can bring influential voices into your venture.

Author

  • Jeffrey Maganis

    I’m the founder of Crowdcreate, a leading marketing & consulting agency. We've helped grow some of the most successful businesses around the world from B2B to B2C, and across tech, finance, and lifestyle. Crowdcreate is an award-winning full-service consultancy winning multiple awards such as “Top Marketing Firm” by Forbes, CoinBureau, and Clutch. Crowdcreate also runs one of the largest networks of founders, investors, influencers, and creators. Follow me on Twitter and connect on LinkedIn to suggest updates to the list.

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