TP-Link x Crowdcreate

TikTok Shop Marketing: Amplifying TP-Link's Router & Camera Launch

Client Overview:

TP-Link, a prominent name in the tech industry, recently introduced two cutting-edge products – the Deco XE75 Pro router and the Tapo ColorPro night vision camera. Designed to enhance smart home experiences, the Deco XE75 Pro ensures seamless connectivity, while the Tapo ColorPro brings advanced night vision capabilities to home security.

Services Provided:

Crowdcreate, a Leading NFT Marketing Agency, provided

The Challenge

TP-Link faced the challenge of generating exposure on TikTok and tapping into the potential of TikTok Shop. Additionally, the goal was to collaborate with influencers in the US market to drive visibility and sales for the Deco XE75 Pro and Tapo ColorPro while ensuring that they meet TP-Link’s requirements of meeting their CPV goals and Expected Views.

The Solution

Crowdcreate stepped in by collaborating with established TikTok influencers in the US. The agency helped strategize influencer-led campaigns, incorporating real-life scenarios to captivate audiences. Negotiating and calculating cost-per-view metrics within the budget constraints, Crowdcreate ensured influencers aligned with TP-Link’s goals, redirecting users seamlessly to Amazon and TikTok Shop for purchases.

The Results

The strategic collaboration between Crowdcreate and TP-Link included our team carefully selecting micro-influencers on TikTok.

The campaigns achieved an estimated 1.3 million views, indicating a significant level of interest and reach within the target demographic. This high level of visibility was crucial for TP-Link, as it not only introduced their cutting-edge products to a broader audience but also enhanced their presence on a platform as dynamic and influential as TikTok.

Estimated Views

0 M

Engagements

Our Process

Vetting & Research

Crowdcreate meticulously researched influencers in the smart home, routers, and security cameras space, ensuring alignment with TP-Link’s products. Qualifying influencers based on cost-per-view metrics, the agency selected those with significant reach and audience engagement.

Outreach

Crowdcreate negotiated competitive prices with influencers, optimizing TP-Link’s budget for maximum impact.

Strategy

Collaborating with TP-Link, Crowdcreate developed content strategies that match with influencers’ online personas, ensuring an organic campaign narrative for the Deco XE75 Pro and Tapo ColorPro.

TikTok Shop Integration

Seamlessly integrating the TikTok Shop, Crowdcreate also facilitated a direct link to Amazon for a streamlined user journey, enhancing the likelihood of conversions.

@sam.shan.shops These cameras bring so much peace of mind 😅📸 #homesecuritycamera #amazonhomefinds #amazonhomeideas #amazonmusthaves2024 #tplinkpartner #amazonhomefinds2024 #amazonhome #amazonhomehacks #amazonbestseller ♬ original sound - Sam Shan Shops 🦋

@invadermoon No one likes slow internet so do yourself a favor and get the fastest speeds you can. Eliminate all the deadzones of your house @TP-Link #wifi #wifispeed #wifirouter #tplink #tplinkrouter #xe750pro #decoxe75 #wifimeshsystem #tech #techtok ♬ original sound - InvaderMoon | Tech Creator

@colinwasson Upgrade your home internet with a reliable mesh WiFi network, TP-Link Deco XE75 Pro! (🔗 Link on my page! Use CODE: 10COLIN valid 9/30-11/9) #sponsored #meshwifi #tplink #homeinternet #wifispeeds #ethernet #meshwifisetup #internetspeed #tplinkdeco #pcsetup #gamingsetup ♬ original sound - colinwasson | Tech Creator

@ourfavoritefinds If you dont have a mesh WiFi system in 2023, what are you even doing… #tplinkpartner #tplink #meshwifi #betterwifi #decoxe75 #ourfavoritefinds ♬ original sound - Logan Nathanson

@akooma_ If your wifi speeds arent treating you well, check out this mesh system from TP link. It fixed all my lag problems #tplink #decoxe75 #howtospeedupwifi #howtostoplagging #pcgaming #internetfi ♬ Write This Down (Instrumental) - SoulChef

Summary

In partnership with TP-Link, Crowdcreate strategically utilized the power of TikTok to catapult the Deco XE75 Pro router and Tapo ColorPro night vision camera into the spotlight. Through meticulous influencer selection, negotiation, and content strategy, the campaign achieved an estimated 1.3M views and 500+ engagements. With a focus on TikTok Shop integration, Crowdcreate ensured a seamless path from engaging content to direct product purchase, successfully enhancing TP-Link’s visibility and sales within the US market.