Iskra x Crowdcreate

79,856 Unique Mints: Iskra Achieves Incredible Results with NFT PR Marketing

Client Overview:

Iskra is a pioneering Web3 gaming platform, audited by leading smart contracts expert, Certik, and founded by a team of gaming and IT veterans. Powered by the expertise of professionals from firms like Tencent, LINE, Nexon, and Netmarble, as well as Web3 specialists from WEMIX, Iconloop and LINE Blockchain, Iskra entered the market in 2022.

The company’s vision was to create a blockchain gaming hub that synchronizes gamers and gaming studios, allowing users to explore games, create their own community, and experiment with diverse projects. In 2022, Iskra secured $40 million in seed funding, and went on to create three onboarded games supported by Web3 services such as a market, launchpad, wallet, DEX and Mission Card collectible NFT system.

The platform also plans to deliver up to four more games by the end of 2023, and has earned a consistently high ranking on the Dapp Radar, with more than 300,000 30-day unique active wallets. The community also consists of more than 200,000 followers across Twitter (X) and Discord.

Crowdcreate, a market-leading Web3 and metaverse marketing agency, recently partners with the innovators at Iskra, to help generate excitement for their impending partnership with Coinbase, and inclusion on the Base Ethereum Layer 2 blockchain.

Through a combination of strategy, public relations management, and targeted influencer marketing, Crowdcreate ensured Iskra made a splash at the OnChain Summer event this year, ranking second for the highest number of unique mints, just after Coca-Cola.

Services Provided:

Crowdcreate, a Leading NFT Marketing Agency, provided

The Problem

After rapidly rising into the spotlight in 2022, Iskra was chosen by Coinbase, the leading platform for buying, selling, and storing cryptocurrency for partnership on their Base platform. Base is Coinbase’s Ethereum L2 network, offering a developer-friendly and low-cost way for users to build on chain.
Though Iskra already had a strong community across Discord and Twitter (X), they were keen to generate more excitement around the Coinbase partnership, and attract the attention of new community members. The OnChain Summer event, on the 9th of August 2023, aimed to celebrate the launch of the Base platform, with insights from 50 leading brands, marketplaces, artists, and creators.
This event offered Iskra an opportunity an opportunity to position its platform alongside the technologies offered by power brands like Atara, OpenSea and Coca-Cola. However, the company was struggling to find a way to capitalize on the experience, and attract the attention of the right consumers. That’s when they turned to Crowdcreate for help.

The Solution

Aware of the power of highly targeted influencer marketing and earned media, Iskra turned to world-renowned Web3 marketing agency, Crowdcreate. The marketing agency, with its expertise in influencer-driven campaigns and specialist focus on Web3 brands, represented the perfect partner for Iskra’s marketing and growth strategy.
Prior to the impending OnChain Summer event, Crowdcreate worked closely with the Iskra team to develop a strategy for both traditional PR promotion, and influencer-based marketing. The CrowdCreate team sought out influential figures from the Web3 community, targeting artists, thought leaders, and other platform developers capable of elevating the Iskra brand.
Working with these influencers, as well as publications like Coin Telegraph, Crowdcreate devised targeted campaigns intended to increase excitement for Iskra’s new position on the Base platform. This approach successfully enhanced Iskra’s social media presence, expanded their community, and led to the creation of numerous unique wallet activations during the OnChain event.

The Results

Working with CrowdCreate on their PR and influencer marketing strategy led to a record-breaking month for Iskra. The company earned 79,856 unique mints on @BuildOnBase, the second highest of any company participating in the OnChain event (just after Coca Cola).
Additionally, Iskra earned the most unique wallet activations on Dapp Radar of any platform during the Coinbase OnChain summer event. Now, Iskra is ranked #7 protocol on Coinbase. The campaign strategy also elevated Iskra’s brand equity and visibility, thanks to a guest appearance on the @NiftyPortal livestream.

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Web3 Influencers: The Crowdcreate Edge

Traditional marketing campaigns consistently fail to generate the right level of excitement and engagement among younger generations. For companies in the Web3 landscape, millennial and GenZ consumers represent perhaps the largest portion of their target market. Influencers, followed by 72% of millennial and Gen Z consumers, offer pioneering brands the best opportunity to reach their consumers. However, not just any influencer will do. By partnering with Crowdcreate, Iskar was able to access a carefully curated and unique collection of Web3 influencers, connected to some of the biggest metaverse and NFT communities in the world.

Our Process

Strategy

The success of Iskra’s promotional program relied heavily on consistent collaboration between the company and the Crowdcreate team. Crowdcreate connected with Iksra through multiple planning sessions, learning as much as they could about their value proposition and target audience. Using these meeting sessions, Crowdcreate was able to identify the best public relations platforms and influencers, able to spread the word about Iskra’s offerings appearing at the OnChain Summer event.

Public Relations

Traditional PR announcements can often be the best way to enhance a brand’s reputation and credibility when introducing new partnerships and projects. Iskra knew its partnership with Coinbase, position on the Base platform, and attendance at the OnChain event was big news. To share the excitement with the widest audience possible, Crowdcreate shared PR materials with leading Web3 publications, like CoinTelegraph. The press release helped to provide new potential customers with insights into the Iskra platform, and its unique benefits.

Influencer Marketing

Influencer Marketing formed a significant part of the strategy developed by Crowdcreate and Iskra. Crowdcreate activated a team of highly credible influencers throughout the Web3 landscape, focusing on drawing attention from new creators, developers, and gamers. These influencers helped to spread the word about the OnChain Summer event, and drew in the crowds that contributed to Iskra’s incredible number of unique mints.

Summary

Through a strategic approach to targeted influencer marketing and PR, Crowdcreate effectively paved the way for Iskra’s incredible results at the OnChain summer event in 2023. The company was able to rank at the top of the list for new mints and new wallets created on Dapp Radar, establishing itself as a pioneer to watch on the Base platform. Crowdcreate’s expertise in influencer marketing and the Web3 landscape played a vital role in ensuring rapid and organic growth for Iskra’s community.