Influencer marketing is the most valuable type of word-of-mouth promotion out there, particularly for growing ecommerce stores. Even if you sell amazing products (at the best prices), you can struggle to grow without the right people backing your brand.
Why? Because people don’t trust companies, they trust people. More accurately, they trust knowledgeable, informative, and relatable thought leaders. The stats prove it. Over 60% of consumers say they trust influencers to help them make purchasing decisions.
The top influencer marketing agencies connect your ecommerce company to influencers who already have a loyal following, suited to your brand.
They help you build engaging and creative campaigns that boost awareness (and send traffic to your store), increase conversions, and even enhance customer lifetime value.
But how exactly do you find the right influencer marketing agency? The one that will actually have an impact on your store’s bottom line? Drawing on our experience as one of the world’s top ecommerce influencer marketing agencies, we scoured the web for the top contenders.
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The Top Ecommerce Influencer Marketing Agencies: Best Picks
For years, the team at Crowdcreate has viewed influencer marketing as one of the most powerful tools for growing brands – but we’re not alone. These days, the global influencer marketing industry worth a whopping $21.1 billion, and there are countless companies out there who claim they can connect you with the right partners for growth.
The only problem? Not every agency offers the same level of service, and even fewer have a direct focus on the ecommerce market. Just look at how few references to “ecommerce” there are in the top of the search results for “ecommerce influencer marketing agency.”
Since ecommerce influencer marketing requires a different approach than just any type of influencer marketing campaign, we dove a little deeper with our research.
We picked the following agencies based on a few key things:
- Genuine experience in ecommerce: Based on reviews, case studies, and evidence of work in the ecommerce landscape.
- Service scope: The level of service provided, from influencer vetting and matching, to campaign creation and management.
- Client satisfaction: The number of positive reviews earned by each company, and the types of businesses they’ve worked with.
- Evidence of success: Clear evidence of results from influencer marketing campaigns (such as increased revenue or brand awareness).
Let’s dive into our top picks.
1. Crowdcreate: The Top Ecommerce Influencer Agency
Notable clients: Anker, Lenovo, Liberty+
Crowdcreate is a full-service marketing agency, offering customized influencer marketing packages for a wide range of companies in different industries. We focus primarily on digital-first brands, which means we have a fantastic reputation among ecommerce businesses.
So, what makes us the top ecommerce influencer marketing agency? The simple answer is our proprietary approach. We’ve spent years building a robust network of influencers connected to virtually every ecommerce niche. This means we can easily connect companies to influencers relevant to their audience.
We’ve helped launch more than 600 successful projects, raised over $250 million for startups, and generated countless customer success stories, from well-known companies like Anker.
Plus, unlike most companies, we go beyond the basics of influencer marketing. We create comprehensive influencer marketing programs, manage revenue attribution on your behalf, design cutting-edge content for influencer campaigns and more.
Standout Ecommerce Influencer Marketing Services:
- Influencer vetting, assessment, and outreach
- Influencer relationship management
- Strategic research and campaign planning
- Content creation and optimization
- Influencer marketing campaign amplification
- Cross-channel promotion
- Revenue attribution and tracking
- Search engine optimization
- Social media management
To learn more about how we can tailor our ecommerce influencer marketing services to your store, reach out to the Crowdcreate team.
2. Viral Nation
Notable clients: Urban Outfitters, Ubisoft, Meta Quest
One of the better-known agencies in the influencer marketing world, Viral Nation is a global company, with a strong focus on social media advertising. It takes a comprehensive approach with its services, combining a comprehensive creator talent agency, with AI-powered apps and services.
Viral Nation has achieved some incredible results for its clients, such as an average 7x increase in ROAS (Return on Ad Spend), and a 42% reduction in CAC (Cost per Acquisition). We were particularly impressed by all of the valuable customer success stories on its website.
Plus, based on what we’ve seen from the content produced by Viral Nation, the team certainly knows their way around the influencer marketing and ecommerce landscapes. They’ve even helped retailers accelerate sales during competitive periods, like the festive season.
From what we can tell, Viral Nation isn’t a specialist in ecommerce influencer marketing, but they do customize the approach they offer to each company.
Standout Ecommerce Influencer Marketing Services:
- Market and influencer research
- Performance marketing division
- Holistic omnichannel campaigns
- AI-Powered brand safety analysis
- Influencer search platform
- Campaign measurement and reporting
- Trend analysis and brand integration
Notably though, Viral Nation doesn’t appear to offer any content creation support to its influencers, but that might not be an issue, depending on the people you work with.
3. HypeFactory
Notable clients: Logitech, Vizor, Acer, Durex
HypeFactory is one of the few influencer marketing agencies that specifically supports ecommerce companies. It also works with companies in a range of other industries, from NFT creators to Real Estate experts, and Gaming specialists.
Alongside holistic influencer marketing services, HypeFactory also offers support with paid media campaigns, talent management, celebrity marketing, and blogger outreach. We love this company’s approach to sharing insightful customer success stories, with plenty of numbers to show exactly how much they’ve impacted a brand’s growth.
We also appreciate the resources the company shares with it’s customers, demonstrating their thought leadership. For instance, you can download a free “influencer marketing playbook” from the site.
Standout Ecommerce Influencer Marketing Services:
- Social media competitor analysis
- Talent management
- Celebrity marketing
- Influencer audience analysis
- Social media content strategy
- Analytics and monitoring
- Influencer campaign management
4. Influencer Marketing Factory
Notable clients: ASUS, BenQ, REN Skincare, Coca-Cola
Another of the top ecommerce influencer marketing agencies with a brilliant global presence, The Influencer Marketing Factory has worked with hundreds of clients worldwide, many of which belong to the ecommerce landscape.
Unlike many of the other companies we’ve mentioned here, the Influencer Marketing Factory exclusively focuses on influencer marketing. There are no bonus services available for things like SEO or paid advertising. However, their approach is fantastic.
For instance, this company excels at creator economy research, conducting its own quantitative surveys and qualitative interviews with creators, as well as focus groups.
The team also delivers holistic talent management services, helping influencers to unlock their full potential, and improve their personal brand online.
Standout Ecommerce Influencer Marketing Services:
- Market and influencer research
- Content creation
- Content curation for marketing teams
- Talent management
- Omnichannel influencer marketing
- Influencer consulting
5. Ubiquitous
Notable clients: CoinGekco, Forklog, CoinMarketCap, Floki
ICODA is another of our top crypto marketing agencies for a few reasons. First, they offer a lot of services specifically tailored to the crypto industry. That means you’re not just getting standard SEO or social marketing strategies, you’re getting crypto-specific solutions.
They also provide their customers with a huge range of resources directly on their website, including lists of launchpads and VCS to check out, press publications, and TikTok, YouTube, and Twitter channels. This gives us the sense that the company really does put its customers first.
This brand’s tech-focused approach to influencer marketing makes it an excellent option for beginners in the ecommerce space who want to make campaign management simple.
Standout Ecommerce Influencer Marketing Services:
- Custom influencer marketing strategy
- Creator outreach and negotiation
- Free platform for campaign management
- Reporting and analytics
- Competitive research
- Contract negotiation
6. HireInfluence
Notable clients: Adidas, Coca Cola, Ebay
HireInfluence is a marketing agency that specializes in influencer campaigns. Though the company doesn’t focus exclusively on ecommerce brands, it has worked with a wide variety of online sellers. The great thing about this company is how comprehensive its services are.
HireInfluence doesn’t just support you with influencer curation and outreach, they also ensure you’re complying with influencer marketing guidelines, negotiate rates with partners, and even manage payments. Plus, they offer various additional services too.
For instance, they can work with you on experiential marketing ideation and fulfillment, creative talent sourcing, and in-person promotional campaigns, like guest appearances.
Like most of the top ecommerce influencer marketing companies mentioned here, HireInfluence shares plenty of great case studies, so you know exactly what they can accomplish for your brand.
Standout Ecommerce Influencer Marketing Services:
- Influencer strategy development
- Influencer contracting and negotiation
- Validation and curation
- FTC compliance
- Content auditing
- Content scheduling
- Paid media promotion
- Experiential events
- Tailored analytics
7. Audiencly
Notable clients: Zenmarket, Panasonic
Compared to some leading ecommerce influencer marketing agencies, Audiencly doesn’t have the most case studies, or experience. It was founded a little over 5 years ago, so it hasn’t completed quite as many projects as some of its competitors.
However, we were still impressed by what the company has accomplished so far. Originally, Audiencly was created with a focus on helping gamers and gaming companies expand their reach through influencer campaigns. Now they’ve expanded their reach to a range of different niches.
The company even has it’s own dedicated influencer management solution for creators, as well as a creator program, designed to help businesses attract talent for their brands.
Perhaps the best thing about this company is its tailored approach to interacting with each client. They’ll develop a content plan for you, from scratch, based on your ecommerce growth goals, and the KPIs that matter most to you.
Standout Ecommerce Influencer Marketing Services:
- Influencer sourcing and vetting
- Contract handling and negotiation
- Campaign and brief creation
- Influencer talent management
- Community management
- Paid ad development
- Reporting and analytics
8. Stryde
Notable clients: Jack Wolfskin, Tilebar, Lands End
Stryde are one of the few reputable influencer marketing agencies we found that actively focus on the ecommerce landscape. They’re even Shopify partners. This company specializes in ecommerce influencer campaigns for startups and enterprise-level brands alike. Specifically, they focus on certain niches like the fashion and home goods sectors.
More than just a marketing agency, Stryde positions itself as a valuable resource for business growth. It even has it’s own “Ecommerce University”, which consists of a comprehensive marketing blog, newsletter, and podcast, focused on the ecommerce space.
These resources clearly identify Stryde as an authority in its field. However, compared to some of its competitors, the company seems to offer influencer marketing of more of an “add-on” than a core service.
It’s service page draws more attention to its SEO and social media packages than anything else.
Standout Ecommerce Influencer Marketing Services:
- Facebook influencer marketing
- SEO with affiliate marketing
- Paid search and SEM
- Enterprise SEO
- Email marketing
- Brand auditing
- Paid social campaigns
9. Ignite Social Media
Notable clients: World Kitchen, Crocs, Olay, Fiat
Ignite Social Media is, unsurprisingly, a social media marketing agency, which specializes in offering influencer marketing services. They work hand-in-hand with their sister company, Carusele, to offer tailored influencer marketing packages that combine resource management, with campaign reporting, content creation and more.
Where this company really excels is in their advanced approach to targeting. They work with each client comprehensively to find out what kind of audience they’re trying to reach, and tailor both paid and organic campaigns accordingly.
They even give each of their influencers a proprietary score at the end of a campaign, which can give you an insight into whether the partner can continue driving results for your company.
Plus, you can combine Ignite’s influencer marketing services with a range of other marketing solutions for SEO and social media management.
Standout Ecommerce Influencer Marketing Services:
- Social strategy development
- Reporting and analytics
- Content development
- Community and influencer management
- Influencer campaign tracking
- Influencer vetting and outreach
- Consulting
How to Choose the Best Ecommerce Influencer Marketing Agency
We’ve hand picked some of our favorite ecommerce influencer marketing agencies for you above, but you might still be wondering how to choose the right partner for your team. While there’s no one-size-fits-all strategy, here are a few things we recommend doing when making your choice:
- Know the scope of your project: Make sure you know how much support you need with your influencer marketing campaign. Do you just want someone to connect you with the right influencers, or should they be tracking your ecommerce ROI, creating content, and managing relationships with influencers too?
- Prioritize Experience: We focused above on influencer marketing companies who have direct and obvious experience in the ecommerce marketplace. We recommend taking a similar approach, as not all influencer agencies will have the right network or skills to support an online store.
- Check their reputation: Avoid any ecommerce influencer marketing agency that can’t share reviews, customer success stories, or testimonials. The best agencies should always be able to give you clear insights into the things they’ve accomplished for other companies. Make sure their campaigns will deliver a clear return on investment.
- Explore their network: Where possible, ask your influencer marketing agency for insights into the kind of experts they work with. They should be able to show you some of their top-performing ecommerce influencers, so you can do your own research into their reach, engagement levels, and previous campaigns.
- Consider additional support: Ask yourself whether you want to be able to combine your influencer marketing services with other complementary services. For instance, you might want to invest in social media management, affiliate marketing, or paid advertising, to boost your ecommerce store’s reach.
FAQs
What is Ecommerce influencer marketing?
Ecommerce influencer marketing is the art of working with thought leaders in your industry, to promote your products or online store. Influencers drive attention to your website and help you increase your sales, by acting as an advocate for your products, and sharing content with an existing audience of engaged followers.
Why is influencer marketing important for ecommerce brands?
For ecommerce brands, influencer marketing can be the best way to get an edge over your competition. It can help you to expand your reach and attract traffic to your store, increase conversions by earning customer trust, and boost revenue. Plus, it’s a great way to generate hype about your products and solutions.
What does an ecommerce influencer marketing agency do?
An ecommerce influencer marketing agency connects online store owners with influential figures who can help promote their products. They vet and source influencers on your behalf, help create compelling campaigns, monitor marketing results, and optimize your marketing strategy over time
Our Final Thoughts
As one of the world’s top ecommerce influencer marketing agencies, we’ve seen first-hand just how valuable the right influencer connections can be. We’ve helped our clients multiply their revenue, improve relationships with customers, and gain an edge over the competition.
Working with the right influencer marketing agency will help your ecommerce brand skyrocket sales and unlock new opportunities. However, it’s important to ensure you choose a company that understands your specific industry.
Contact Crowdcreate today to learn more about how we’ve helped numerous ecommerce brands smash their revenue goals, and discuss starting your own campaign.
