Anker | How the World’s Largest Amazon Seller Uses Influencer Marketing

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Introduction

Influencer marketing is one of the newest growth marketing techniques for Amazon FBA sellers. However, it’s extremely difficult to contact influencers, verify their following, predict whether the campaign will be profitable, create shareably beautiful assets, and keep a long term relationship.

Anker is one of the world’s largest electronic sellers on Amazon doing over $1 billion USD annually.

Crowdcreate connects companies with leading influencers worldwide. Over the past 5 years, we’ve built a network of influencers and thought leaders that power many of the biggest brands in the world.

Anker (Eufy) approached Crowdcreate with the challenge to help sell more product through influencers in different countries around the world. Their goal? To become the #1 most recommended and trusted brand for families in their homes. How do they do that? By letting influencers review their award winning product and let it speak for itself. Using Crowdcreate’s existing relationships with mommy bloggers and thought leaders, Crowdcreate developed a comprehensive influencer program to stay ROI focused and help the brand sell more product.

By The Numbers

2-Month Engagement with Crowdcreate
Number of Influencers Researched: 4,082
Email Open Rates: 62%
Responses: 15%
Number of Influencer Phone Calls: 39
ROI: 10 to 1 on paid influencer engagements

Influencer Highlight

Katy Hearn Fit – 1.8 million followers on Instagram
Instagram 
Cost of Giveaway – $8,000
Revenue Generated – $80,000

Background

  • Anker (Eufy) is a brand focusing on developing technology solutions to make the home safer and more efficient. They’ve introduced new product categories ranging from smart robotic vacuums to wireless security systems. Their parent company. Anker is one of the world’s largest electronic sellers on Amazon doing over $1 billion USD annually. They are a consistent innovator in bringing new technologies into everyday electronics found in BestBuy and Walmart.

Outline

The Challenge 

  • Working with influencers is time consuming and costly. Most brands don’t know who to work with, or how much to spend.
  • Anker (Eufy) is the world’s largest Amazon seller, they understand that influencer marketing is the biggest opportunity to grow their sales and get more exposure. They approached Crowdcreate because of their track record, years of experience in influencer marketing, massive database of influencers, and previous relationship working on over 5+ crowdfunding campaigns together yielding over $6 million dollars in funds raised.

The Solution

  • Leverage Crowdcreate’s network of influencers, years of experience, and industry know how to get connected with the perfect influencers at the right price.
  • Most companies don’t know where to start with influencer marketing. Dollars have flooded into the space and influencer marketing is on track to be worth up to $15 million by 2022, nearly half of marketers say it works better than other marketing channels.
  • Crowdcreate also provided weekly reports and feedback insights that helped the Anker (Eufy) team understand reactions from their core audience.

How does it work?

Technique #1:

  • Build a Highly Targeted List of Influencers
  • We identified the key target audience for Eufy by looking at customer and engagement data points and determined that their idea influencer were young mommy bloggers with a unique set of interests and hashtags. Our research teams were able to find these influential leaders across all social channels.
  • Reach
  • Followers
  • Story Views
  • Niche
  • Hashtags

Technique #2

  • Ensure a Brand Fit and Negotiate influencer rates
  • As an agency we represent hundreds of the top brands globally, so we are able to leverage group agreements and share our existing relationships to decrease influencer costs by up to 75% off rates compared to what you would get by yourself.

Technique #3

  •  Leverage Existing Networks and Ask for Introductions
  • Ask for referrals from your existing network to get properly introduced. From strategic relationships with influencer networks and agencies, to community driven online groups
  • Crowdcreate introduced Eufy to the biggest communities around families and home product recommendations

Technique #4

  • Schedule 1 on 1 video calls
  • Through the use of Google Analytics report we sent to our clients weekly, we can make sure that every data we provide is mainly to improve our engagement tactics. Being hands-on on what truly matters for our clients brand/product is our top priority, that’s why we let the numbers and results speak for themselves.

Technique #5

  • ROI driven results
  • Each influencer is given a trackable link that gives us performance metrics, retargeting across social channels, and insights into tracked conversions. Our formula can accurately predict the ROI for influencers to ensure that influencer budget is best used.
  • $8,000 influencer spend turned into $80,000 in purchases.

Technique #6

  • Multi Channel Funnels
  • We developed a strategic funnel from the first point of contact to the final conversion. By developing targeted content that follows the customer across multiple channels such as an advertisement on their Facebook feed, to a customized paid post on Instagram we use data to pinpoint and maximize conversion rates.

Summary

  • Anker (Eufy) is the world’s largest Amazon seller, they understand that influencer marketing is the biggest opportunity to grow their sales and get more exposure. They approached Crowdcreate because of their track record, years of experience in influencer marketing, massive database of influencers, and previous relationship working on over 5+ crowdfunding campaigns together yielding over $6 million dollars in funds raised.

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