Cooking, cookery, or culinary arts is the art, science and craft of using heat to prepare food for consumption. Cooking techniques and ingredients vary widely, from grilling food over an open fire to using electric stoves, to baking in various types of ovens, reflecting local conditions
Influencer marketing within the food and restaurant industry has become increasingly prevalent, signifying a particular type of social media marketing. From street-style food accounts to fine dining, these influencers are making a major impact on our dining, wellness, and culinary decisions, inspirations and creations. They have emerged as some of the most powerful accounts on Instagram, YouTube and TikTok due to their ability to sway consumer opinions, attitudes and ideas as well as considerably influence trends in demand for particular food products.