What used to be everyday users uploading their daily lives has turned into a machine than can nearly guarantee the success of your product.
Today we call these users influencers.
Influencers have become crucial figures in the online market. People have always sought out the advice from famous people, and companies have figured out how to leverage them. From dish soap to computer games, nearly every item we see marketed today has a familiar face or brand attached to it. The cryptocurrency market does not fall exception to this rule. From securities to utility tokens, the cryptocommunity has sought the voices of Charlie Lee, Andreas Antonopolous, and Ian Balina to guide them in their investments. By swaying the opinions or befriending the community representative, you can activate entire populations to participate on your main sale day.
But even before bitcoin’s all time highs hit the mainstream media, the industry was already rapidly growing, and over the past three years, the number of cryptocurrency related jobs has grown 631%, to upstage blockchain-specific jobs, according to Blockgeeks.
“After being overshadowed by blockchain in 2016, cryptocurrency took center stage in late 2017, and 15 out of the 18 most popular industry jobs specifically mentioned ‘cryptocurrency’ in the description.”