IDO Marketing Agency
DISCLAIMER
Respect all applicable local, national, and international laws when operating or engaging with an IDO platform. Content or activity featuring, encouraging, offering, or soliciting illegal activity may be prohibited in your jurisdiction. This information shall not be constituted as financial advice and shall serve for information purposes only.
Are you a Company?
Looking for marketing to grow your IDO Marketing Agency? That’s what we do here at Crowdcreate. We’re rated the #1 crypto marketing agency and have helped with some of the most successful companies in the world. Book a call with our team to learn more.
Are you an Investor or Fan?
Join our free network. You’ll get access to a private network of the top crypto investors, influencers, and thought leaders. You can also attend one of our free crypto & blockchain events.
Looking for marketing to grow your DeFi Project?
That’s what we do here at Crowdcreate. We help crypto projects grow and scale to thousands of influencers and investors. Book a call with our team to learn more.
Introduction to Crowdcreate’s IDO Marketing Agency
The cryptocurrency industry has always been evolving and reshaping itself to cope up with changes in market circumstances and trends. Methods of crowd sales have shifted from heavily centralized models to the more decentralized alternatives that are governed by smart contracts and leverage blockchain technology to ensure automation.
In 2017-2018, there was an abundance of ICOs (Initial Coin Offerings) that were eventually plagued by fraudulent projects and were immune to the wrath of regulatory scrutiny from their concerned bodies. Owing to this, less than half of ICOs survived even a mere four months in the aftermath of an offering.
Be sure to read Crowdcreate’s Complete guide to Blockchain and ICO Marketing. What used to work in 2018, no longer works today. Be sure to sign up for our crypto marketing newsletter to stay up to date with the latest happenings in the industry.
What is an IDO (Initial Dex Offering)?
Initial Dex Offerings, or IDOs, are a model of fundraising optimized for Decentralized Exchanges. A newly launched project takes advantage of the PR from the already established DEX, thereby increasing exposure and improving brand awareness apart from raising the necessary funds from the said IDO.
IDOs can be conducted for anything from DeFi to gaming dApps, the best part about it is its openness and not being limited to a certain category of crypto projects. The whole process is seamless and transparent, hence why it has surged in popularity over the recent months.
In the same manner that traditional startups raise funds from Venture Capital Firms before launching, projects pursuing an IDO receive funds from individual investors, though no formal equity is given out in the process.
Why choose IDOs over ICOs?
IDOs have notable advantages over the latter, the most common being the following:
Accessibility: IDOs are open-sourced which means anyone can launch their IDO on platforms like dextools which makes them more accessible.
Feasibility: DEXes have lower costs of listing in comparison with the hassles of ICOs.
Immediate liquidity: The tokens sold in an IDO can be traded almost immediately thanks to Decentralized Exchanges – all you need to do in order to enable trading is simply adding liquidity. On the other hand, with ICOs, investors usually have to undergo a thorough waiting.
Permissionless: IDOs are permissionless and most of them are open to all participants. All investors need is a Web-3 enabled wallet like Metamask or TrustWallet.
Our IDO Marketing Services
Now that you know how IDOs work and their advantages over ICOs, here’s how Crowdcreate can help ensure that your IDO is a success.
Build a Crypto Community Before You Launch
A Crypto Community is where your users engage with the project’s team, fellow stakeholders and get to know the latest developments regarding the project. This is where prospective investors can engage in valuable discussion and members can share knowledge, feedback, and project their notions.
Popular crypto social media platforms are discord and telegram. While Discord is more optimized for the gaming and NFT community, Telegram has been more popular among DeFi enthusiasts.
The following is a screenshot of the discord community of Opensea (the largest NFT Marketplace) and is a platform where users can promote their artwork.
Need help managing your crypto community? Crowdcreate has been ranked as the #1 Community Management Agency and we can help you with exactly that. We’ve thoroughly trained and equipped our team members to handle different types of situations and handle fires. We take ourselves pretty seriously when it comes to FUDing and metrics!
Create a Strong Brand Identity
With the crypto space gaining traction, there has been an abundance of projects in the space. A brand identity is what leaves a mark and makes an impression on your target base. A successful brand sparks the emotion you want your users to experience each time they interact with it. Successful blockchain projects have been keen to harness this strategy. Ethereum has been dubbed as the “Home of DeFi” whereas Cosmos has been dubbed as the “Internet of Blockchains.”
In order to achieve a strong brand identity, it is vital to make a catchy banner, logo or a few words of description that would encourage adoption and make investors curious to know more. A brand speaks out everything, your credibility, mission and values – be sure to take some time and devise a strategy accordingly!
Write a Crypto Focused Value Proposition
Investors participate in an IDO primarily because they believe in the effectiveness of the product and its ability to accomplish certain feats. Without its presence, prospective investors may be discouraged from participating in crowd sales.
To overcome this hindrance, it is vital that projects publish comprehensive guides of their working product, increase content on socials, conduct AMAs and do live streams of their product. There’s no such thing as too much knowledge within crypto.
The above screenshot was taken from Cryptonovae’s Youtube in which the project demonstrates its working product.
Hire Crypto Influencers
To put it simply, a financial influencer is someone with the ability to affect the sentiments and investment decisions of a large group of people. You can leverage their existing network, build trust quickly, and get traction on your project. From Vitalik Buterin and CZ, to BitboyCrypto and CryptoWendyO, these influencers can move financial markets and get exposure to your project.
We here at Crowdcreate can help you out with exactly this. We leverage deep industry knowledge from expert thought leaders to make deals happen and have a proven track record of helping crypto projects achieve exponential growth. Don’t forget to go through our crowdsourced lists of lists such as our “Top DeFi Influencers List’ to find influencers within the DeFi space that can help your project.
Crypto Strategy & Market Research
Before you start your crypto project, you need to develop the right strategy alongside experts in your industry. That’s what we do at Crowdcreate. We connect projects with experts in our network to help them uncover insights that they’re missing. From startup projects to large established networks, we leverage the power of the crowd to help you grow faster.
The Crypto ecosphere has a wide array of sectors (from DeFi and NFTs, to trading and investing) it’s vital to understand your prospective audience to make sure your IDO is a success.
Crypto Paid Advertising Networks
Paid ads work when you have an existing highly converting funnel. You can tap into large audiences at scale through crypto paid advertising networks. How do you do this? Large websites like CoinMarketCap sells banner advertisement space at the top of their website that you can purchase and advertise to the right relevant audience. Our goal here at Crowdcreate is to help you make sure you thoroughly research your target base, what interests them, and devise strategies accordingly.
If you are an NFT or play to earn project, running ads on iGaming-focused websites and having gaming influencers on YouTube talk about your project should be your goal. Be sure to track the social media platform that your targeted base uses to increase exposure among the relevant community.
500;”>When it comes to running Crypto advertisements, popular sites include CoinMarketCap, Coingecko, Coinzilla, Reddit, etc. The subreddit r/ethtrader has been a good source of engagement DeFi enthusiasts. Tapping into the right community, with the right message is all the difference.
Crowdcreate Can Help With your IDO Marketing Campaign & Strategy
The above-listed methods can help ensure your IDO is a success. Need assistance with your IDO Marketing Strategy? We here at Crowdcreate have helped several crypto projects run successful crowd sale campaigns and leverage our connections to help you achieve exponential growth. We’ve been in the Blockchain space since 2018 and have learned over the years what works best. Contact our team at Crowdcreate to know more.
