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Crypto Reddit Marketing Strategy

Crypto Reddit Marketing Strategy & Services

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Reddit is one of the cryptocurrency communities’ most visited websites and with the recent launch of Reddit’s more robust self-serve advertising platform, it’s no wonder crypto companies are targeting it as a part of their overall marketing strategy. Want to learn from crypto marketing experts on what the best Reddit opportunities are? Then be sure to this entire article.

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What is Crypto Reddit?

Reddit is an American Social Media Platform that relies on a community-driven approach. With 52 Million active users, it ranks 10th in its category in the U.S and boasts of a diverse community with a plethora of Subreddits – posting threads, images, memes, links and polls are some of the ways you can get the word around a specific topic.
Dubbed as the “Front Page of the Internet,’ Reddit was initially founded in 2005 by Roommates: Steve Huffman and Alexis Ohanian. Taking its roots from giving the community a central role in what content is displayed on its front page, users can upvote or downvote posts at their discretion.
Reddit strives itself on having a community of every category therefore the chances of you finding one of your preferences is relatively high. The Subreddit feature was initially invented in 2008 and made Reddit stand out. Each Subreddit is denoted by r/ and allows moderators to manage what content is shown on the community along with who is permitted to do so.
Unlike its competitors, Reddit follows a reputation system, or as the platform calls it ‘Karma.’ Many of the top Subreddits follow a system of having a certain Karma requirement in order to engage with its community; Karma can be earned by posting, commenting, awarding and receiving awards.
Lately, ‘Crypto Reddit,’ i.e. cryptocurrency communities of Reddit have become popular as interest in the financial market excels with crypto enthusiasts taking to popular Social Media Platforms to express sentiments of what they like/dislike about Crypto.

Best Crypto Reddit Marketing Services & Agency

In the case of Cryptocurrency & Blockchain-based services, marketing has been slightly more challenging and less straightforward with being bound to restrictions set by the relevant platform. Many of the Popular Social Media Advertising sites such as TikTok, FaceBook and Twitter have their own versions of complex rules & regulations and in this case, Reddit has somewhat autonomy and enables Crypto companies to do so in a more reasonable manner.
In this article, you’ll be able to find everything you’ll need to know about Marketing on Reddit for Crypto and Blockchain companies.

Also, be sure to read Crowdcreate’s similar article titled, “A Complete Guide to Crypto Twitter Marketing Strategy.” The industry has constantly been evolving and has been reshaping itself to cope up with the latest trends. Marketing in crypto moves extremely fast, and we help you stay on top of the latest industry trends. Signup for our crypto marketing newsletter to learn more.

How to Build a Crypto Reddit Community

Let’s start with the basics, i.e. building your very own Subreddit based around your Crypto Community. The Subreddit should essentially define who you are and what you do. A check list of what you should ideally do to set up your Crypto Community on Reddit is as follows:

Community Appearance

Choose an appropriate name, logo, description, flairs and set up widgets that lead directly to the relevant Social Media/ Project links along with a set of rules. This can be adjusted according to your preferences. Simply visit Mod Tools>Community Appearance>Structure, from there you should be able to add/remove widgets.

Optimizing your Subreddit’s Description

A Good Subreddit’s description mentions the sector in which you’re operating and has specific ‘keywords’ in its description. This helps others to find out about your community. The image below shows search results for ‘DeFi’ – a commonly searched word by Reddit Crypto Enthusiasts.

Posting in your Subreddit

In order to ensure that your Subreddit comes across as organic, it is important to constantly posts and keep the community updated. The content shared shouldn’t be limited to your Crypto project, feel free to posts a meme every now and then to get folks interested. Also, be sure to allow your community to posts in order to increase the sub’s volume by changing the ‘Request to Post’ feature to ‘Create Posts.’ The following is an example of r/dogecoin – known for having a fun and vivid community.

Pinned Posts

Now that your Subreddit is getting a good chunk of visitors, it is important to have a pinned posts. A rule of thumb is to pin the latest update about your project in order to promote that particular posts more effectively. This is a place to show off to the world what your project is all about and the latest happenings.

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Crypto Reddit Marketing Ads

Unlike other Social Media Platforms, Reddit allows Crypto based Companies to advertise themselves and adopts a rather ‘open-minded’ approach. If you’d like to advertise on the Social Media platform, simply head over to this link and set up your Reddit Ad Account. The process is fairly straightforward and shared below:
Once that is complete, you just need to verify your email and provide a credit card for payments.
Advertisements on Reddit are bound to get massive impressions while simultaneously reaching out to your target base. The advertisement below was spotted on r/defi and is an example of how a typical AD looks like.

Acquiring Crypto Subreddit Advertisement Banners

If Reddit’s Site-Wide Advertisements aren’t for you and if you’d like something more specific or reaching out to a pre-determined community, then this is for you

The following is a banner on r/ethtrader, paid for in Donuts – the community’s native token designed under Reddit’s Community Points initiative. Donuts are rewarded to the community for engagement and can be bought on popular ERC-20 dApp exchange UniSwap. The banner is awarded to the highest bidder, more information is shared here.

Host Crypto AMA’s on Reddit

AMA’s (Ask me Anything) are an effective way to maintain transparency, legitimacy whilst keeping the community up to speed with the latest happenings with your Crypto Project. Community members will get real time instant answers and hence this encourages discussion within your Subreddit. AMA’s (Ask me Anything) are an effective way to maintain transparency, legitimacy whilst keeping the community up to speed with the latest happenings with your Crypto Project. Community members will get real time instant answers and hence this encourages discussion within your Subreddit.

Interact with other Crypto Subreddits for Cross Promotions

What is widely considered as a ‘growth-hack’ in Reddit is reaching out to other Subreddits and telling them about who you are, what makes you stand out and how you’re revolutionizing your sector through innovation and commitment. Start by outlining the problem in the industry and where your Crypto project comes in to solve this.

The top 3 Subreddits that you could interact with are as follows:

Crypto Giveaways/Bounties as Marketing Campaigns

Giveaways have often been the talk of the town in the Crypto ecosphere and running a bounty campaign increases your community members and the traffic generated by your Subreddit. Doing so also encourages the community to upvote your posts thereby improving its exposure.

Crypto Giveaways/Bounties as Marketing Campaigns

Reddit’s literal term implies as ‘Read It’ and hence sharing educational content on your Subreddit could promote your project in a much more fashionable and organic manner. Diversifying to sharing educational content related to the sector you’re operating in and challenges facing the crypto ecosphere (bonus points if you organically mention how your DeFi project is solving that) is widely considered the norm in Reddit as it helps improve SEO.
The following is the case for r/cosmosnetwork – an application specific Blockchain where a user shares information of what makes it unique in comparison with its competitors and a thorough analysis of similar Blockchains. Its popularity can be determined by its Upvote ratio that is a staggering 100% and seems to have triggered a debate amongst keen community members.

Crypto Reddit Moderator Outreach

Reddit’s literal term implies as ‘Read It’ and hence sharing educational content on your Subreddit could promote your project in a much more fashionable and organic manner. Diversifying to sharing educational content related to the sector you’re operating in and challenges facing the crypto ecosphere (bonus points if you organically mention how your DeFi project is solving that) is widely considered the norm in Reddit as it helps improve SEO.
Find out about communities on Crypto Reddit where the prospective audience is similar to yours. The following is a widget on r/ethtrader and is logical to have your exchange promoted in such a widget as a platform to buy Ethereum:

Conclusion on a Crypto Reddit Marketing Strategy

Reddit is one of the best platforms to actively promote Cryptocurrency & Blockchain based projects. It’s important to use it properly as a community can make or break your project. The most important thing to remember is to add value to the Subreddit you’re targeting and not overtly advertise upfront. Violating the unspoken rules could get you downvoted to oblivion, banned, or even have your Crypto platform shadow banned on the said community. Moreover, Reddit has what’s known as ‘spam filters and hence it is crucial to come across as organic.

If you need help, or want to work with an experienced crypto Reddit marketing agency, don’t hesitate to reach out to our team at Crowdcreate where we help with crypto marketing and growing crypto communities.

Wouldn’t it be awesome to have your crypto project featured on Reddit’s most popular Subreddits or even build your own Reddit community?

Author

Jeffrey Maganis

Jeffrey Maganis

I’m the co-founder of Crowdcreate, a growth marketing advisory & services company that has worked with some of the most successful companies in the world. We’ve successfully help fund over $130 million dollars across 300+ projects and have been featured on Forbes, CNBC, and Huffington Post. We’ve built a proprietary network and database of the top thought leaders and crowdsource expert insights. We help companies get in front of their ideal investors, influencers, product reviewers, thought leaders, and new customers.

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