AI companies keep asking us the same question: what does it actually cost to get in front of the creators, newsletters and podcasts their buyers follow? So we asked. We reached out to the creators on our Top AI Marketing Experts list, collected their rate cards and terms, and pulled the published pricing and media kits of the largest AI newsletters and podcasts.
This page is the result, and we update it as new rates and media kits come in. Last updated: November 13, 2026.
The short answer
- AI creator posts: published rate cards put a sponsored X or LinkedIn post from an established AI creator at roughly $600 to $3,500.
- AI newsletter placements: from $250 for a classified ad to $3,500 for a primary placement, with multi-issue packages around $11,900. The largest AI newsletters quote on request.
- AI podcasts: Practical AI lists $1,200 per episode with a four-week minimum. Most other AI shows quote on request.
- Short-form video: multi-platform video packages from top AI creators can run well into five figures, especially with ad usage rights.
- Extras: usage rights, paid amplification and exclusivity are usually priced separately from the content itself.
What top AI creators told us
When we published our Top AI Marketing Experts list, we emailed every creator on it personally. Within a week, seven had replied, and all seven joined our creator network. Several sent rate cards, media kits and campaign examples. A few patterns stood out.
1. Pricing is per format, and bundles bring it down
Creators price each platform and format separately: an X post, an X thread, a LinkedIn post, a newsletter ad, a dedicated newsletter. Bundles lower the per-post cost. Hasan Toor’s public storefront, for example, lists an X thread, an X post and a LinkedIn post together for $4,000, or $5,000 with a newsletter added.
2. Usage rights, paid amplification and exclusivity cost extra
Every creator who spelled out these terms priced them separately. If you want to run a creator’s video as a paid ad, keep their post up for a set period or stop them from working with a competitor, expect a separate fee, and for ad usage sometimes a monthly one.
3. A real brief gets you a real quote
For anything beyond a single post, creators asked for specifics before quoting: the brand, how many videos or posts, which platforms, posting dates, and where and for how long any ads will run. At least one top short-form creator also requires payment in full before scripting starts. Have those details ready and you’ll get an accurate number in one round instead of three.
4. Rates come with an expiration date
Ask how long a quote is valid. One creator in our network confirmed his rates through mid-2027, while others hadn’t set a validity date. AI creators’ audiences grow month to month, so an old rate card can go stale quickly.
5. The biggest names go through management
The fastest replies came from operator-creators who run their own businesses. Creators with the largest audiences mostly route sponsorships through a team, a manager or a storefront like Passionfroot, so expect a sales process rather than a quick yes.
6. AI educators sell more than posts
Several creators on our list run education businesses. Beyond sponsored content, they offer workshops, keynotes and bespoke video collaborations priced by the day or the project. That can be a better fit for an AI company that wants its tool taught, not just mentioned.
What creators say AI companies should do differently
We asked the creators one question: what should AI companies do differently with creators to get more visibility and customers? Two answers stood out.
AI companies should treat a creator partnership as a launch plan, not a one-off ad. Give creators early product access, a clear use case for the audience, and a simple next step, like a trial link made for that audience. Then compare results by channel and keep working with the creators whose audience actually signs up.
Chase Dimond
AI companies should not be sending out a brief with suggested scripts, lines to use, etc. This ensures all the content ends up looking generic. Instead, they should get their actual users to showcase organic use-cases from their real work. Audiences can smell a canned brief from miles away, and any creators who need one to make a video are the wrong people to have promoting your product anyways.
Aaron Makelky
AI creator rates from public rate cards
These are list prices creators publish on their own storefronts and media kits, checked in November 2026. Audience figures are what each creator reports. Confirm current terms before booking.
| Creator | Reported audience | Listed prices | Source |
|---|---|---|---|
| Hasan Toor | 745K newsletter, 439K on X, 171K on LinkedIn | X post $2,000; X thread $2,500; LinkedIn post $1,000; newsletter ad $1,500; dedicated newsletter $2,500; bundles $4,000 to $5,000 | Passionfroot |
| Linus Ekenstam | 246K on X, 21K newsletter | X post $2,499; X thread $3,499; two threads $4,999; newsletter ad $1,999 | Passionfroot |
| Kyle Balmer (AI with Kyle) | 56.7K newsletter, 175K on TikTok, 80.2K on YouTube | Newsletter placement $500; classified $250; YouTube integration $1,000; TikTok or Instagram post $1,500; always-on from $3,500 a month | Passionfroot |
| Lillian Pierson | 381K on LinkedIn, plus three newsletters | LinkedIn post $599; sponsored guest post $300 to $800; partner feature $1,000 to $2,000; newsletter packages $2,000 to $2,250 | Data-Mania media kit |
AI newsletter sponsorship rates
The largest AI newsletters rarely print prices. Most quote after a short form or call, and the most popular placements book out weeks or months ahead. Audience figures are as each publisher states them, so the units differ.
| Newsletter | Reported audience | Formats | Price |
|---|---|---|---|
| There’s An AI For That | 2.6M+ newsletter subscribers, 4M+ monthly web visitors | Primary newsletter sponsorship (Mon, Wed, Fri), site-wide web sponsor | On request through BuySellAds |
| The Rundown AI | 2.1M+ daily readers, 54.8% open rate | Main ad, secondary ad, full email takeover (Sundays) | On request; inventory books months ahead |
| TLDR AI | 1.15M subscribers, 47% open rate | Primary, secondary and quick links; up to three advertisers per issue | Custom proposal |
| Superhuman AI | 1M+ readers | Primary ad, sponsored tutorial, spotlight ad, featured tool | Featured tool $3,500; four issues $11,900; other formats on request |
| The Deep View | 750K readers | Newsletter placements, dedicated campaigns, branded content, audio | On request |
| The Neuron | 700K subscribers, 45% opens, 6% clicks | Newsletter placements, Deep Dives, podcast and video | On request; media kit available |
| The Code (Superhuman) | 300K+ readers | Sold alongside Superhuman AI | On request |
| Ben’s Bites | 120K to 150K subscribers | Primary, secondary and top tools placements | $3,500 per primary slot; package discounts |
AI podcast sponsorship rates
Podcasts are the least transparent channel. Most AI shows sell host-read ads by inquiry, but a few publish their pricing.
| Podcast | Reported audience | Format | Price |
|---|---|---|---|
| Practical AI (Changelog) | 35K to 45K listens per episode | Pre-roll or mid-roll, produced by the hosts | $1,200 per episode, four-week minimum |
| The AI Daily Brief | Daily AI news show | Host-read sponsorships | On request; recent sponsors include KPMG, Vanta and AssemblyAI |
| The Neuron | Sold with the newsletter | Podcast and video sponsorships | On request |
| Latent Space | AI engineering audience | Partnerships | On request |
What a first AI creator campaign can cost
Here’s a simple way to size a four-to-six-week test using the list prices above:
- Three sponsored creator posts on X or LinkedIn at about $2,000 each: $6,000
- Two primary newsletter placements at $3,500 each: $7,000
- Four Practical AI episodes at $1,200 each: $4,800
That’s roughly $17,800 in media before usage rights, creative and management. Video-led campaigns with top short-form creators, or placements in the largest newsletters, push budgets well past that. The point of a test is to learn which channel’s audience actually signs up, then put the rest of the budget there.
Work with an influencer marketing agency for AI companies
Rates are only half the work. The other half is picking creators whose audiences match your buyers, writing briefs that leave room for real use cases, negotiating usage rights and measuring what each channel drives. That’s what we do every day as an influencer marketing agency for AI companies. We connect AI products with creators, newsletters and podcasts across YouTube, LinkedIn, Instagram, TikTok and email, and we already work with many of the creators on our list.
How we keep this page current
We update this page as creators, newsletters and podcasts send new rate cards and media kits. Named prices come from public rate cards, media kits and publisher pages. What creators told us privately is summarized without names, and we quote creators only with their approval. Prices change often, so confirm current terms before you book.
Are you an AI creator, newsletter or podcast? Add your rates through our rate survey. For other niches, see our influencer marketing rate card and calculator.
FAQ
How much do AI influencers charge?
Published rate cards put a single sponsored post on X or LinkedIn from an established AI creator at roughly $600 to $3,500. Video, bundles and ad usage rights cost more, and multi-platform short-form video packages can reach five figures.
How much does it cost to sponsor an AI newsletter?
Listed prices run from $250 for a classified ad to $3,500 for a primary placement in newsletters like Superhuman AI and Ben’s Bites. The largest, including The Rundown AI, TLDR AI and There’s An AI For That, quote on request.
Do AI creators charge extra for usage rights?
Usually, yes. Running a creator’s content as a paid ad, extending how long it stays live or asking for exclusivity is typically priced on top of the content fee, sometimes as a monthly charge.
How far ahead should I book?
For the biggest AI newsletters, plan for weeks to months; The Rundown AI says its ad inventory is booked months in advance. Creators need a final brief, and some need payment before scripting starts, so build in time for both.
