Creator pricing is opaque by design: no two rate cards match and most brands overpay or lowball. This rate card consolidates what creators actually charge by platform, audience size and deliverable, drawn from campaign data across consumer electronics, AI and software, e-commerce, health and finance, plus public benchmarks. Use the calculator to get a defensible number before you negotiate.
| Tier | Followers | Typical engagement rate | Best use |
|---|---|---|---|
| Nano | 1K–10K | 4–8% | Product seeding, reviews, UGC, local campaigns |
| Micro | 10K–100K | 2–5% | Niche authority, affiliate programs, always-on content |
| Mid-tier | 100K–500K | 1.5–3% | Launches, category awareness at efficient cost |
| Macro | 500K–1M | 1–2% | Reach plus credibility, paid amplification |
| Mega / celebrity | 1M+ | 0.5–1.5% | Mass awareness, brand positioning, PR moments |
Ranges assume English-speaking audiences, standard 30-day organic usage and no exclusivity. See multipliers below for everything else.
| Platform and format | Nano | Micro | Mid-tier | Macro | Mega |
|---|---|---|---|---|---|
| Instagram feed post | $25–$250 | $250–$1,500 | $1,500–$5,000 | $5,000–$15,000 | $15,000+ |
| Instagram Reel | $50–$350 | $350–$2,000 | $2,000–$6,500 | $6,500–$20,000 | $20,000+ |
| Instagram Story (per frame set) | $15–$100 | $100–$600 | $600–$2,000 | $2,000–$6,000 | $6,000+ |
| TikTok video | $25–$200 | $200–$1,250 | $1,250–$4,000 | $4,000–$12,000 | $12,000+ |
| YouTube dedicated video | $100–$500 | $500–$5,000 | $5,000–$20,000 | $20,000–$60,000 | $60,000+ |
| YouTube integration (60–90s) | $50–$300 | $300–$2,500 | $2,500–$10,000 | $10,000–$30,000 | $30,000+ |
| YouTube Short | $25–$150 | $150–$1,000 | $1,000–$3,500 | $3,500–$10,000 | $10,000+ |
| X (Twitter) post or thread | $20–$100 | $100–$1,000 | $1,000–$3,000 | $3,000–$8,000 | $8,000+ |
| LinkedIn post | $100–$400 | $400–$2,500 | $2,500–$7,500 | $7,500–$15,000 | $15,000+ |
| Podcast host-read ad | $18–$50 CPM (per 1,000 downloads per episode); dedicated interview episodes $500–$10,000 | ||||
| Twitch sponsored stream (per hour) | Roughly $10–$30 per average concurrent viewer; $300–$5,000+ per stream | ||||
| UGC (content only, no posting) | $150–$500 per video, $75–$250 per photo set; usage rights priced separately | ||||
Enter the creator’s numbers to get a fair-rate range. The model prices per 1,000 followers with diminishing rates above 100K and 1M, then adjusts for engagement, usage rights and exclusivity.
| Add-on | Typical uplift | Notes |
|---|---|---|
| Usage rights (organic reposting) | +10–30% | Priced by duration; perpetual rights can double the fee |
| Paid amplification / whitelisting | +30–100% | Brand runs ads from the creator’s handle; often priced per month of usage |
| Category exclusivity | +15–60% | Scales with duration; creators lose other deals |
| Rush (under 7 days) | +20–50% | Avoid by briefing 3–4 weeks ahead |
| Extra revisions beyond 2 | +10–20% per round | Fix with a tight brief and one feedback owner |
| Link in bio / pinned post | +5–15% | Priced by days pinned |
| Multi-post bundles | −10–25% | 3+ deliverables usually earn a discount |
| Affiliate or performance component | −30–60% on the flat fee | Creators trade upfront fee for commission upside |
For AI and software companies running creator-led paid ads plus affiliate referrals, see our Influencer Marketing for AI Companies program.
| Goal | Suggested mix | Typical budget (creator fees only) |
|---|---|---|
| Product seeding and reviews | 50–200 nano and micro creators, product plus small fee | $5,000–$25,000 |
| Launch awareness | 2–5 mid-tier or macro plus 20–40 micro | $25,000–$100,000 |
| Always-on affiliate program | 100–1,000 creators on hybrid or commission | $2,000–$10,000 per month base plus commissions |
| Category leadership | 1–2 mega plus macro support, paid amplification | $100,000–$500,000+ |
Add 15–25% for agency management, 10–20% for paid amplification of the best-performing posts, and product cost.
Ranges combine negotiated rates from Crowdcreate campaigns (consumer tech, AI and SaaS, e-commerce, health and wellness, fintech), creator media kits collected during outreach, and public benchmark reports. Figures are rounded to planning ranges, reviewed quarterly, and updated when a platform or tier shifts by more than 15%.
Roughly $100–$300 for an Instagram post or TikTok video with standard organic rights, more if engagement is above 5% or you need usage rights. Many creators at this size accept product plus a small fee or an affiliate deal.
$10–$40 per 1,000 expected views for sponsored content, with niche B2B and finance at the high end and broad lifestyle at the low end.
Views. Ask for average views on the last 10–20 posts and price against that; followers only predict reach loosely.
Often yes, because a demo takes more production effort and the audience is narrower. Hybrid deals with affiliate upside offset this.
Creators can review products on their own channels with disclosure. Paying for reviews on Amazon itself violates Amazon policy and FTC rules; use compliant programs such as creator content, affiliates and Amazon’s own review-request tools. See our Amazon review agency page.
Crowdcreate. “Influencer Marketing Rate Card: What Creators Charge.” crowdcreate.us, updated November 2026.
Crowdcreate has run creator and affiliate programs for Anker, TP-Link, Lenovo, Polymarket and fast-growing AI companies. We find, vet, negotiate and manage, with transparent monthly plans.
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