Metaverse

Why Big Brands are Jumping into the Metaverse

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    Metaverse

    Examples of Brands in The Metaverse

    How big is the Metaverse? With big brands already jumping into the Metaverse, your business should too. When it’s all said and done, billions have already been spent, with some predicting a $30 trillion industry in the next 10 to 15 years.

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    How to Launch a Brand in the Metaverse

    How can brands enter the Metaverse? One of the best ways will be to work with a marketing agency who already knows the in and out of what it takes to establish a brand presence in the Metaverse. Request that your agency team start establishing a position on how and when your brand should appear in the Metaverse.

    Fashion Brands in the Metaverse

    The Gucci Garden Experience on Roblox
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    The metaverse’s promise for the fashion industry extends well beyond games and into digital ecosystems that are still being built. In May 2021, the Gucci Garden on Roblox was available for two weeks, with prices ranging from $1.20 to $9 for collector and limited-edition Gucci goods for the platform’s 42 million players. The virtual Gucci Garden, which mirrored real-world Gucci Garden displays in Florence and other global locations, had items hidden. Some products were given away for free, and limited-time releases added to the exclusivity. For Gucci, the biggest return on investment from the Roblox tie-up “is to become part of that generation’s world,” according to Allen Adamson, co-founder of marketing consultancy Metaforce.
    Metaverse

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    How to Build a Game in the Metaverse

    Louis Vuitton

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    Louis Vuitton (LV) celebrated its founder’s 200th birth anniversary by launching a mobile game called LOUIS THE GAME on 4 August 2021. Ian Rogers, the chief experience officer of Ledger at the virtual wallet and also the former chief digital officer of LVMH said, “Everything is experimental right now. We’re in the gold rush period where anything goes, but it’s evolving very quickly. It’s a brave new world we have not lived in.”

    Marketing your Brand in the Metaverse

    Balenciaga

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    Balenciaga has enormous plans for the metaverse. According to Balencia CEO, Cedric Charbit, he announced that Balenciaga will create a dedicated business to explore marketing and start it in the metaverse, while also continuing its innovation and presence in the virtual world. Many fashion firms are dipping their toes into the realm of NFTs and crypto, but none are doing it as well as Balenciaga. If brands want to flourish, they must adapt and move forward rather than remain stuck in the past.

    Create a 3D Virtual World in the Metaverse

    Nike

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    Nike had launched “Nikeland,” a virtual showroom on Roblox, and announced that it had acquired RTFKT, a digital sneaker firm whose name is pronounced “artifact.” The metaverse idea is first and foremost a big laboratory with direct pathways to the youthful demographic desired by advertising for enterprises that exist largely in the real world. One industry that may be changed is retail, with customers wearing virtual reality goggles to study 3D reproductions of genuine clothes, users can dress their avatars in Nike apparel.

    Create Virtual Avatars in the Metaverse

    Ralph Lauren

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    Ralph Lauren has recently stepped into the metaverse, partnering with Roblox to produce The Ralph Lauren Winter Escape. An unique gender-neutral digital apparel line of eight winter sportswear outfits is included in the game. Polo Shops inside the game let players try on and purchase clothes to customize their avatars. According to Alice Delahunt, Ralph Lauren’s chief digital and content officer she mentioned that “Our participation in the metaverse is a logical extension of our lifestyle brand, which has always been about walking inside Ralph Lauren’s worlds. Our collaboration with Roblox builds on years of digital innovation and demonstrates our trust in the potential of virtual places and economies, particularly for the next generation of customers”.

    Metaverse

    Create Metaverse NFTs

    Coca Cola

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    Coca-Cola auctioned its first nonfungible token (NFT) collectibles to mark International Friendship Day. The auction, which runs on NFT marketplace OpenSea, will be donated to the Special Olympics International.
    The four-piece set will be sold as a single lot and will be stored in an NFT “Friendship Box,” which is inspired by video game loot boxes and fashioned after the brand’s antique vending machines. A sound visualizer, friendship card, and a bubble jacket that may be “worn” on Decentraland’s 3D virtual reality platform are all included. Coca-Cola connect customers in the emerging “metaverse,” a fusion of the physical and digital worlds that is gaining popularity alongside NFTs. Coca-Cola sees the metaverse as a new frontier for customer interaction and brand growth.

    Create Metaverse Brand Partnerships & Collabs

    Adidas

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    Adidas Joins NFT Projects’ Bored Ape Yacht Club and Punks Comic to Enter the Metaverse. Adidas wants the world to know that it is making a huge push into blockchain technology and metaverse valuables.
    Metaverse
    Today we leap Into The Metaverse with [Bored Ape Yacht Club], [Gmoney] & [Punks Comic]. It’s time to enter a world of limitless possibilities,” Adidas wrote on Twitter.
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    Blockchain is one of the most innovative technologies of this generation,” said Adidas chief digital officer Scott Zalaznik. “We see it unlocking boundless potential to connect with our members.
    The foundation we are building with Web3 [a blockchain-based vision of the internet] will lead to new creative opportunities for partnerships, engagement through digital goods and a path towards a more inclusive future,” he added.

    Banks in the Metaverse

    JPMorgan

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    JPMorgan is the first bank to set up an office in the metaverse. Christine Moy, Onyx’s worldwide leader, said in a Bloomberg interview that the company’s unit is now focused on “offering infrastructure” to clients, including blockchain and payments technology. JPMorgan has been working to expand its blockchain and crypto infrastructure.

    Hire a Metaverse Consultant & Advisory Firm

    Metaverse

    How we connect with brands will be fundamentally transformed by the metaverse. The metaverse will have an impact on industries, but global consumer brands stand to profit the most from it. We are still in the very early phase of experiencing the Metaverse. Be one of the early movers into the Metaverse. Need help in marketing your brand in the Metaverse?  Use our do-it-yourself crypto influencer database, or if you need a metaverse marketing agency to do the work for you, book a call and contact us at Crowdcreate.

    Metaverse

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