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Best Crypto Advertising Platforms and Agencies

By Jeffrey Maganis

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Crypto Advertising? Here's Everything You Wanted to Know

Crypto Ads will soon be everywhere. This guide will share insights on how to run Crypto Ads for your project, and how you can leverage the leading Crypto & NFT Ad Agency, Crowdcreate, to get more exposure and run better campaigns.

Paid ads can range from display and remarketing ads on YouTube, Google Ads, Twitter, Instagram and Facebook, to IRL placements like the Lakers signing a $700 million dollar deal to rename Staples Center to Crypto.com. Another example of a paid marketing is Matt Damon and Tom Brady doing TV commercials for Crypto.com.

We’ll explore creating a cryptocurrency social media marketing plan from the ground up and how to make proactive changes so that you can adapt to your community or any pitfalls you encounter. If you’re trying to establish yourself as a thought leader, or simply generating interest for your cryptocurrency project, let’s hit those milestones.

Are you a Company?

Crypto Advertising Strategy to Follow

Before you start running crypto ads, you want to determine your Ideal Customer Profile or ICP. For example, if you are a crypto exchange targeting advanced and seasoned users, you would target 35-60 year old males, who work in technology & finance, are located in high cost of living areas, and also follow publications such as CoinMarketCap, CoinDesk, and Bitcoin Magazine.

By creating a ideal customer profile, you will be able to then determine what platforms these users engage with on a daily basis, and start exploring their advertising platforms and networks first.

Be cautious, while some projects think their ideal customer profile, may be one person, it actually, may be another, and it’s always important to be metrics and results driven so you can responsibly spend your budget for maximum visibility (CPM – Cost per Thousand Impressions) or for maximum conversions (CPC – Cost per Click)

Determine Your Ideal Crypto Audiences

Before you start your crypto & NFT advertising campaign. You need to figure out who your target audience is.

Here are some examples:

Financial Savvy – These people are on Reddit, and niche groups
Crypto Newbies – These people are searching on Google
NFT Art & Culture – These people are on listening to Pandora
DeFi Traders – These people are watching YouTube videos of legit DeFi Influencers
Web2 – Ecommerce buyers and shoppers can also be a good targeted audience

Target Crypto Look-A-Like Audiences

Traditional advertising models such as Facebook lookalike audiences in Web2 do exist, however there will be new advertising models in Web3 where the advertising experience will be based around your digital wallet or identity. Subscribe to the Crowdcreate newsletter if you would like to learn more.

Looking for a Blockchain Marketing Agency?

Crowdcreate is a leading crypto, NFT, web3, and metaverse marketing agency that’s helped some of the top projects in crypto create buzz, grow a digital community, and connect with influencers & investors.

Utilize Multi-Channel Crypto Marketing & Advertising

Running paid advertising works best when alongside other marketing initiatives. Why? The Rule of Seven. It takes people seven times of seeing your product typically before they buy. This will also help overall reduce your CPC and CPM numbers because it’s more effective.

Here’s more outlets on how you can effectively run paid crypto marketing campaigns:

Crypto Paid Influener Marketing
Crypto Sponsored Ads on Display Websites
Crypto Sponsored Posts in Forums
Crypto Sponsored Events
Crypto Sponsored Celebrities
Crypto Sponsored Podcasts

When Should you use Paid Media in Crypto Advertising?

Paid ads can be used at different lifecycles of your business; from the idea stage, all the way to the growth stage. You need to make sure you have your numbers, metrics, and goals dialed in so you can make the most of your media budget and advertising spend.

Best Crypto Advertising Platforms

Google Crypto Ads
YouTube Crypto Ads
Facebook Ads
Instagram Ads
Pandora Crypto Ads
LinkedIn Crypto Ads

Examples of YouTube Crypto Ads

Examples of Instagram Crypto & NFT Ads

Crypto Paid Advertising Strategy

Examples of Facebook Crypto Ads

Examples of Linked Crypto Ads

Examples of Crypto Google Ads on CNBC

Examples of Crypto Google Ads on Benzinga

Examples of Crypto Ads on Brave Browser

Hire a Crypto & NFT Google SEO and SEM Marketing Agency

Crypto & NFT SEO is when you organically rank for terms such as “crypto trading platform” and “crypto 401K”

Examples of Organic SEO Crypto Google Search Results

Crypto & NFT SEM is when you pay for search listings such as “crypto trading platform” and “crypto 401”

Examples of Paid Crypto Google Search Ads

Hire the Best Crypto Advertising Agency

Crowdcreate – The leading Crypto & NFT advertising agency. We’ve been in crypto since 2017, and worked on some of the top projects ranging from Crypto and NFTs, to DeFi and Blockchain platforms. Our team of experts can scale a paid advertising campaign for your Crypto & NFT platform.

Understand the Legal Terms & Conditions of Crypto & NFT Ads

Conservative Approach – Follow the platform guidelines, and do NOT try to get creative.

Aggressive Approach – Ask for forgiveness later, and a correction.

Follow Facebook’s guidelines here.

Follow Google’s cryptocurrency ad policies here.

Crowdcreate recommends you consult with our network of blockchain lawyers and experts to review your campaign before posting anything.

Hire a Crypto & NFT Paid Ads Marketing Agency

Looking to hire a Crypto & NFT ad agency with deep experience in blockchain technologies to grow your project? That’s what we do at Crowdcreate, have the expertise and experience to be able to help your project grow.

Looking for a Blockchain Marketing Agency?

Crowdcreate is a leading crypto, NFT, web3, and metaverse marketing agency that’s helped some of the top projects in crypto create buzz, grow a digital community, and connect with influencers & investors.

See how our marketing agency can help your business grow. Since 2014, we’ve worked with hundreds of businesses across multiple industries to help them with marketing. From startups to billion dollar brands, we share the strategies that’s working and what you need to know.

Schedule a Free Call

Author

About The Author

Jeffrey Maganis

I’m the founder of Crowdcreate, a leading marketing & consulting agency. We’ve helped grow some of the most successful businesses around the world from B2B to B2C, and across tech, finance, and lifestyle. Crowdcreate is an award-winning full-service consultancy winning multiple awards such as “Top Marketing Firm” by Forbes, CoinBureau, and Clutch. Crowdcreate also runs one of the largest networks of founders, investors, influencers, and creators. Follow me on Twitter and connect on LinkedIn to suggest updates to the list.

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