Crypto Ads will soon be everywhere. This guide will share insights on how to run Crypto Ads for your project, and how you can leverage the leading Crypto & NFT Ad Agency, Crowdcreate, to get more exposure and run better campaigns.
Paid ads can range from display and remarketing ads on YouTube, Google Ads, Twitter, Instagram and Facebook, to IRL placements like the Lakers signing a $700 million dollar deal to rename Staples Center to Crypto.com. Another example of a paid marketing is Matt Damon and Tom Brady doing TV commercials for Crypto.com.
We’ll explore creating a cryptocurrency social media marketing plan from the ground up and how to make proactive changes so that you can adapt to your community or any pitfalls you encounter. If you’re trying to establish yourself as a thought leader, or simply generating interest for your cryptocurrency project, let’s hit those milestones.
Before you start running crypto ads, you want to determine your Ideal Customer Profile or ICP. For example, if you are a crypto exchange targeting advanced and seasoned users, you would target 35-60 year old males, who work in technology & finance, are located in high cost of living areas, and also follow publications such as CoinMarketCap, CoinDesk, and Bitcoin Magazine.
Traditional advertising models such as Facebook lookalike audiences in Web2 do exist, however there will be new advertising models in Web3 where the advertising experience will be based around your digital wallet or identity. Subscribe to the Crowdcreate newsletter if you would like to learn more.
Paid ads can be used at different lifecycles of your business; from the idea stage, all the way to the growth stage. You need to make sure you have your numbers, metrics, and goals dialed in so you can make the most of your media budget and advertising spend.
Conservative Approach – Follow the platform guidelines, and do NOT try to get creative.
Aggressive Approach – Ask for forgiveness later, and a correction.
Follow Facebook’s guidelines here.
Follow Google’s cryptocurrency ad policies here.
