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B2C SAAS

Top B2C SAAS Investments Firms

Table of Contents

What is the B2C SaaS industry?

B2C SaaS companies target people who buy products for personal use. Entertainment, personal finance, and organization are a few needs individuals have that they would need software for. Networking site LinkedIn Premium, credit report service Experian, and dating site Bumble are all B2C SaaS companies.

How we Rank these B2C SaaS Firms

  1. Deal frequency: The most prominent and active investors in the B2C SaaS space.
  2. Deal Size: How large are the investments, although this may vary by stage of investment.
  3. ROI/Success: How successful have these firms been when investing in B2C SaaS?
  4. Peer ranking: How well do the peers of these companies recognize their impact on B2C SaaS?

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B2C SAAS

These B2C SAAS Investments Firms share their expert insights on many of the most frequently asked questions in the industry.

What is the B2C SaaS industry?

Who are the top B2B SaaS investors?

How many billions is the B2C SaaS industry?

What is the future of the B2C SaaS industry?

What is trending in the B2C SaaS industry?

List of Top B2C SAAS Investments Firms

Prominent B2C SaaS investing firms continue to play a key-role in helping startups achieve their goals. The following are a list of prominent firms that invest in the B2C SaaS market.

Accel Partners

Accel Partners
  • Location: Palo Alto, California
  • AUM: $1 billion
  • Founded: 1983
  • Number of deals: NA
  • Notable Investments: Dropbox, Spotify, Slack
Based out of Palo Alto California, Accel Partners is one of the most well-known venture capital firms in the world, that invests in early-stage ventures. The venture fund has invested in a number of B2C SaaS startups, including, DropBox, Slack, and Spotify. They typically invest from series-A to Series-D.

Founders Fund

Founders Fund
  • Location: San Francisco, California
  • AUM: $6 billion
  • Founded: 2005
  • Number of deals: NA
  • Notable Investments: Pietra, Playbook
Headquartered out of San Francisco, Founders Fund is an early-stage venture capital fund, that is led by famous investor Peter Thiel. The company primarily invests in Series A through D. It has invested in a number of key companies including Pieta and Playbook.

Softbank Vision Fund

Softbank Vision Fund
  • Location: London, United Kingdom
  • AUM: $100 billion
  • Founded: 2017
  • Number of deals: NA
  • Notable Investments: Mindtickle, Sense HQ
The SoftBank Vision Fund is a venture capital fund founded in 2017 that is part of the SoftBank Group. With over $100 billion in capital, it is the world’s largest technology-focused investment fund. They have a history of controversial investments that have led to the fund gaining notoriety. Famous investments in B2C SaaS include SenseHQ and Mindtickle. The firm invests globally, and typically makes investments at all stages of the pre-IPO process.

Naspers

Naspers
  • Location: Cape Town, South Africa
  • AUM: $36 billion
  • Founded: 1915
  • Number of deals: NA
  • Notable Investments: Tencent, OLX, PayU,
Naspers is a prominent venture capital fund, based out of Cape Town, South Africa. They typically invest in early-stage startups and have had a numerous successes investing in prominent global companies, such as Tencent, OLX, PayU. They have invested at every stage of the venture process including late-stage funding. The company tends to invest across all sectors.

Lightspeed Ventures

Lightspeed Ventures
  • Location: Menlo Park, California
  • AUM: $5 billion
  • Founded: 2000
  • Number of deals: NA
  • Notable Investments: Goop
Based out of Menlo Park, Lightspeed Venture Partners is a global venture capital firm focusing on multi-stage investments in the enterprise technology, consumer, and health sectors. The company invests in the U.S. and abroad, with investment professionals and advis in Silicon Valley, Israel, India, China, Europe, and Southeast Asia The firm typically invests in early-stage startups. It has had a number of prominent investments including Goop, and Appdynamics.

Canaan Ventures

Canaan Ventures
  • Location: Menlo Park, California.
  • AUM: $5 billion
  • Founded: 1983
  • Number of deals: 190
  • Notable Investments: Match.com, Lending Club, Instacart
Headquartered out of Menlo Park, California. Canaan is an early-stage venture capital firm that invests in visionaries with transformative ideas. The company typically invests across the fintech, healthcare, analytics sectors. It has had a number of prominent investments across the B2C SaaS space including Match.com, and Instacart.

B2C SAAS

How many billions is the B2C SaaS industry?

While there are no specific figures on the B2C SaaS industry market size. The global software as a service (SaaS) market size was USD 113.82 billion in 2020. The market is expected to grow from USD 130.69 billion in 2021 to USD 716.52 billion in 2028 at a CAGR of 27.5% during the 2021-2028 period.
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Sequioa Capital

Sequioa Capital
  • Location: Palo Alto
  • AUM: NA
  • Founded: 1972
  • Number of deals: NA
  • Notable Investments: Capitalos, Increff, Slack
Sequoia Capital is an American venture capital firm. The firm is headquartered in Menlo Park, California and mainly focuses on the technology industry.[2] Based out of Menlo Park, California, Sequoia focuses its investments on finance, energy, enterprise, healthcare, and the internet. Their enterprise-angled investments are currently leaning heavily toward SaaS, taking ideas from all sectors and assisting a small number of entrepreneurs in reaching their full potential each year. Overall, they have invested in 1222 companies. They have invested in a number of prominent B2C companies Slack, Capitalos, Increff.

Kleiner Perkins

Kleiner Perkins
  • Location: Menlo Park
  • AUM: $1 billion
  • Founded: 2015
  • Number of deals: 60
  • Notable Investments:, Coursera, Houzz, Hire.com, InMobi, Peleton

Kleiner Perkins, formerly Kleiner Perkins Caufield & Byers (KPCB), is an American venture capital firm which specializes in investing in incubation, early stage and growth companies. Since its founding in 1972, the firm has backed entrepreneurs in over 900 ventures. They have invested in a number of prominent B2C startups including Codeacamdy, Coursera, Hire.com, InMobi, Peleton. The fund is one of the most prominent funds on Sand Hill.

Bessamer Venture Partners

Bessamer Venture Partners
  • Location: Menlo Park, California
  • AUM: $90 billion
  • Founded: 1911
  • Number of deals: 60
  • Notable Investments: Twilio, Shopify , Pintrest
Based out of Menlo Park, bessamer are the creators of the Top 10 Laws of Cloud Computing and SaaS. They’re one of the most respected SaaS VC firms on the market with more than $4 billion invested in over 130 companies worldwide. They have invested in a number of famous companies including, Twilio, Shopify, Linkedin, Pintrest.

Andressen Horowitz

Andressen Horowitz
  • Location: Menlo Park, California
  • AUM: $18.8 billion
  • Founded: 2009
  • Number of Deal: 48
  • Notable Investments: ItsON
Headquartered in Menlo Park, California. Andreessen Horowitz is a American venture capital firm, founded in 2009 by Marc Andreessen and Ben Horowitz. Andreessen Horowitz invests in both early-stage start-ups and established growth companies. It has invested across industries including the mobile, cryptocurrency, gaming, social, e-commerce, education and enterprise IT (including cloud computing, security, and software as a service) industries.

DST Global

dst global
  • Location: Silicon Valley, California, New York, London
  • AUM: $50 billion
  • Founded: 2009
  • Number of Deal: NA
  • Notable Investments: Slack
DST Global is a venture capital and private equity firm that primarily invests in late-stage internet companies. DST Global has been described as one of the largest and most influential venture firms in the world, with an estimated $50 billion in assets under management. The company has made numerous SaaS B2C investments including Slack.

Index Ventures

Index Ventures
  • Location: San Francisco California and London, United Kingdom
  • AUM: $3 billion
  • Founded: 1989
  • Number of Deal: NA
  • Notable Investments: iZettle
Based out of both San Francisco and London, Index Ventures is a European venture capital firm investing in technology-enabled companies with a focus on e-commerce, fintech, mobility, gaming, infrastructure/AI, and security. The company although isn’t primarily focused on B2C, has made a number of key investments including iZettle.

What is the future of the B2C SaaS industry?

Product experiences are becoming the drivers of demand. Selling a product or a service used to require persuading — via ads or reviews, for example. Consumers also increasingly care about privacy. And finally, marketplace and brands are increasingly coinciding.

Lakestar

Lakestar
  • Location: Geneva, Switzerland
  • AUM: NA
  • Founded: 2012
  • Number of Deal: NA
  • Notable Investments: Opendoor, Spotify, Omio
Lakestar, which is headquartered out of Geneva, Switzerland, is an early-stage venture capital fund that invests primarily in Europe. One of the most prominent investors in the European continent. Lakestar has invested in many startups that define today’s digital economy, including Spotify, and Skype, and more recently Opendoor, Omio, FiveAI and Revolut. The fund has been one of the most successful B2C investments firms within Europe, and globally.

TCV

TCV is growth equity firm
  • Location: Menlo Park, California
  • AUM: $10 billion
  • Founded: 1995
  • Number of Deal: NA
  • Notable Investments: Spotify, GoDaddy
Founded in 1995, TCV is a growth equity firm based in Menlo Park, California. The firm prefers to invest in seed-stage, early-stage, later-stage, and growth-stage companies. The firm prefers to invest in business-to-business (b2b) and business-to-consumer (b2c) technology companies with a focus on internet & mobile technology, e-commerce, digital media & entertainment, marketing & advertising technology, tech-enabled services, and enterprise information technology sectors including vertical marketplaces and e-services businesses.

Balderton Capital

Balderton Capital
  • Location: London, United Kingdom
  • AUM: $2.7 billion
  • Founded: 2000
  • Number of Deal: NA
  • Notable Investments: Yoox
Based out of London, United Kingdom, Balderton Capital is Europe’s leading early-stage venture capital investor, focused exclusively on European founded tech companies. Balderton invests in companies with the potential to disrupt huge industries, and the ambition to scale globally. Companies ranging from MySQL to Yoox. The company tends to invest primarily in Series-A and B.

NorthZone

NorthZone
  • Location: London, United Kingdom
  • AUM: $1.8 billion
  • Founded: 1996
  • Number of Deal: NA
  • Notable Investments: iZettle
Headquartered out of London, United Kingdom, the firm targets early-stage venture capital, that targets both European and North American companies. The company primarily focuses on seed, series A, and series B rounds. Investments usually range from $1.5-$25 million. They have invested in a number of key B2C companies including iZettle.

What is trending in the B2C SaaS industry?

The three big trends going forward for the B2C SaaS industry is AI, Machine Learning and Micro-SaaS and the integration/implementation of these three. Businesses are increasingly looking to deploy personalized SaaS solutions, and have the backend be run by AI. These trends are expected to continue through the decade.

Permira

Permira
  • Location: London, United Kingdom
  • AUM: $6 billion
  • Founded: 1985
  • Number of Deal: NA
  • Notable Investments: GWI Insights, Mirakl
Based out of London, United Kingdom, Permira is a multinational investment firm and one of the largest private equity firms in the world. Founded in 1985, the firm advises funds with a total committed capital of approximately €58 billion, or $65 billion USD. The Permira Funds have made over 250 private equity investments in four key sectors: Technology, Consumer, Services and Healthcare. The firms has made a number of prominent B2C SaaS including Mirakl.

Amizad Partners

Amizad Partners
  • Location: Palo Alto, California
  • AUM: $NA
  • Founded: 2000
  • Number of deals: NA
  • Notable Investments: Slack
Amidzad Partners was a venture capital firm founded in 2000 and based in Redwood City, California. The firm invested in seed and early-stage growth companies. They were early investors in key B2C SaaS startups such as Slack.

Fuel Venture Partners

Fuel Venture Partners
  • Location: Miami, Florida
  • AUM:
  • Founded: 2016
  • Number of deals: NA
  • Notable Investments: Taxfyle
Headquartered in Miami, Florida, and founded in 2016, Fuel Venture Capital is a venture capital based in Miami, Florida. The firm prefers to invest in seed-stage, early-stage, and later-stage companies. The firm seeks to invest in financial services and information technology sectors. They have made a number of key invesments in B2C SaaS companies such as Taxfyle.

Y-Combinator

Y-Combinator
  • Location: Mountain View
  • AUM: NA
  • Founded: 2005
  • Number of deals: NA
  • Notable Investments: NA
Based out of Mountain View, California, Y-Combinator is the largest accelerator of (B2B and B2C combined). Although YC companies almost never tend to be only B2C the company is always on the lookout for hybrid models and is one of the most prominent seed-investors for such companies.

B2C SAAS

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B2C SAAS

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Author

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Jeffrey Maganis

I’m the co-founder of Crowdcreate, a leading marketing & consulting agency. Crowdcreate has been a global pioneer in marketing some of the most successful businesses around the world ranging from tech and blockchain, to lifestyle and business. Crowdcreate is an award-winning full-service consultancy winning multiple awards such as “Top Marketing Firm” by Forbes, CoinBureau, and Clutch. Crowdcreate also runs one of the largest networks of founders, investors, influencers, and creators. Follow me on Twitter and connect on LinkedIn to suggest updates to the list.

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Author

Jeffrey Maganis

Jeffrey Maganis

I’m the co-founder of Crowdcreate, a leading marketing & consulting agency. Crowdcreate has been a global pioneer in marketing some of the most successful businesses around the world ranging from tech and blockchain, to lifestyle and business. Crowdcreate is an award-winning full-service consultancy winning multiple awards such as “Top Marketing Firm” by Forbes, CoinBureau, and Clutch. Crowdcreate also runs one of the largest networks of founders, investors, influencers, and creators. Follow me on Twitter and connect on LinkedIn to suggest updates to the list.
Jeffrey Maganis

Jeffrey Maganis

I’m the co-founder of Crowdcreate, a leading marketing & consulting agency. Crowdcreate has been a global pioneer in marketing some of the most successful businesses around the world ranging from tech and blockchain, to lifestyle and business. Crowdcreate is an award-winning full-service consultancy winning multiple awards such as “Top Marketing Firm” by Forbes, CoinBureau, and Clutch. Crowdcreate also runs one of the largest networks of founders, investors, influencers, and creators. Follow me on Twitter and connect on LinkedIn to suggest updates to the list.

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