The real estate industry traces its roots back to the late-19th century, but it has been largely unchanged for centuries. In recent years, the industry has seen tremendous innovation due to digital content and social media.
Now, the next big wave is on the way with the blockchain revolution. Tokenization of real estate, also known as tokenized property ownership, is a new version of a traditional fractionalized property ownership. This solution helps asset or fund owners raise capital more efficiently and gives investors unprecedented access to private real estate investments, transparency, and liquidity.
This solution combines the financial advantages of owning real estate – one of the best ways to hold and grow wealth – with the incredible transactional advantages of blockchain technology.
What Does It Mean to Tokenize Real Estate?
What Are the Benefits of Tokenization of Real Estate?
There are numerous benefits to tokenization of real estate, including:
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Top Real Estate Projects That Include Tokenization Features
Wondering about the best real estate tokenization platforms?
- Roofstock onChain
Marketing & Raising Capital for your Tokenized Real Estate Project
Once you have your tokenized real estate project setup, now you need to start marketing your project, and raise capital/sell shares.
How do you do that?
First, you need to create a deal that’s attractive for investors. A good property, in a good location, and put together by an expert term. You need to create a financial model that makes sense, has well thought about projections, and also highlight why this property, and why now.
Second, you need to profile your ideal buyer or investor. The easiest is go to your immediate social network. Most real estate deals are invested through brokers, professional networks such as accountants & lawyers, or friends & family.
Third, you need to run an effective marketing campaign. This can range from paid ads on different real estate websites, to email marketing and PR campaigns. If you’re promoting an entire platform itself, you can go much wider and broad, if you’re marketing a single asset in a specific geographic location, it would be best to partner up with people most familiar with the project in that area.
At Crowdcreate, we help companies launch full service marketing campaigns and provide strategy on the best ways to launch your blockchain real estate project.
Advantages of Tokenization of Real Estate
Tokenization of Real Estate Is the Future of the Market
Hire a Blockchain Real Estate Tokenization Consultant
At Crowdcreate, we help companies navigate the complexities of blockchain, crypto, NFTs, and tokenization of real estate. Tap into our network of experts that help advise you and strategize how you can take advantage of this technology shift. Contact our team today.
Frequently Asked Questions About Real Estate Tokenization
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