Introduction
In this article we will talk about how to grow your community, how to sell your NFTs faster, how to create a NFT marketing strategy, how to take full advantage of one of the most important platforms: Twitter.
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Crypto & NFT Social Media Marketing
Steps to Guide Crypto & NFT Social Media Marketing on Twitter
- Twitter Set-Up
- Post Project Updates
- Announce Partnerships with other Projects
- Crypto Memes
- Quoting thought leaders
- Getting Influencers to Promote your Project
- Creating Threaded Conversations that Go Viral
- Airdrop Strategy
- Community Support Dynamics
- Community Censorship
- Crowdsourced Content
- Exclusive Language
- Show the Sweat of your Work
- Thank you content
- Motivation Content
Twitter Set-Up
Crypto & NFT Social Media Marketing
Post Project Updates
When a project goes silent, holders assume the worst. Regularly updating with information about your project helps to keep holders’ minds at ease, but also to encourage people who have not yet jumped into your project to do so.
- Keep your update short.
- Compare the update with the project objectives.
- Provide a 1-page document so that people can take away the key messages.
- Provide easy-to-understand status indicators – “Red / Amber / Green” (RAG) status for each update item.
Announce Partnerships with other Projects
The @Disney Mickey Mouse NFT Collection will celebrate some of Mickey’s most iconic moments, starting with Steamboat Willie!
— VeVe | Digital Collectibles (@veve_official) December 19, 2021
Drops Wednesday, 22 December at 12PM PT. pic.twitter.com/XtgHukhwTl
Crypto & NFT Social Media Marketing
Crypto Memes
Crypto & NFT Social Media Marketing
Quoting thought leaders
- Gary Vaynerchuk
- DCLBlogger
- Richerd.eth
- DCinvestor
- OhhShiny
- Andrew Wang
Crypto & NFT Social Media Marketing
Getting Influencers to Promote your Project
Creating Threaded Conversations that Go Viral
I went from 900 to 125,000 followers in 12 months.
— Dickie Bush 🚢 (@dickiebush) December 26, 2021
But 90% of that growth came from 9 threads - which on their own generated 20,000,000 views.
So here's a recap of those 9 threads (and what they can help you with):
Airdrop Strategy
Why are new companies/projects giving millions of dollars worth of free airdrops?
— Matty (@DCLBlogger) December 27, 2021
Will we see more in the future?
How do newbies get in?
1/ Let’s explore
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Crypto & NFT Social Media Marketing
Community Support Dynamics
Finally, a mutant I'm proud to bring home to Mom@BoredApeYC #MAYC #BAYC #apefollowape pic.twitter.com/vIWCQwHLcO
— Loco (@lowkeylocoloki) December 27, 2021
Crypto & NFT Social Media Marketing
Community Censorship
Crowdsourced Content
“The most important thing I learned about NFTs this year was _______?”
— Coinbase NFT (@Coinbase_NFT) December 27, 2021
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Crypto & NFT Social Media Marketing
Exclusive Language
- GM: “Good Morning”
- LFG: “Looking for Group”
- GMI: “Going to make it”
- PFP: “Picture for Proof”
- MM: “Metamask”
Show the Sweat of your Work
This is how #NFTs are created in REAL LIFE 😈
— Lambda Miners Club (@LambdaMinersCL) December 22, 2021
Check out @LambdaMinersCL project behind the scenes video:
RT + Like to see even more.. 🤩#NFT #NFTCommunity #nftart pic.twitter.com/fhwxBknH8h
Motivation Content
i was broke living paycheck to paycheck trying to catch up financially until i sold my first nft in like september, and it was indeed life changing
— bulma (@cryptobulma) December 27, 2021