How Pastel Network Grew Their Social Media & Established Partnerships With NFT/Crypto/Gaming Companies

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Crowdcreate NFT Marketing Agency Introduction

Want to get introduced to influencers who are actively talking about NFTs? Need digital artists/creators to onboard as users and create NFTs using your platform? How about collaborating with fellow crypto projects?

Crowdcreate connects companies with the leading influencers worldwide. Over the past 6 years, we’ve built a network of different influencer groups in the crypto & gaming space that can help grow your business. Crowdcreate pushed it up a notch with their campaign for Pastel Network.

Pastel is the world’s first fully dedicated, decentralized NFT platform allowing users to register, store, and trade ‘provably rare’ assets. The platform gives creators a way to securely connect with fans and sell unique, limited edition digital assets –without the high fees or storage constraints of other crypto projects. Pastel also allows for the development of third-party applications to sit on top of the Network, enabling developers to enjoy the scalable registration features, storage processes, and security of the broader network. By leveraging a purpose-built native blockchain, Pastel deploys a number of key features such as a deep-learning-based duplicate detection system to ensure proven authenticity.

Pastel Network approached Crowdcreate with their layer one platform – powered by their native, purpose-built blockchain – with a user-first mentality for creators who have little to no experience with NFTs/crypto/blockchain. Crowdcreate immediately knew there would be a strategic fit with our existing NFT influencer network, and understand through our weekly progress meetings that we can help with their goals of onboarding digital artists/creators and collaborating with the top crypto brands to use their technology.

Crypto Marketing Strategies Used:

Develop a Crypto & NFT Marketing Strategy

Research the Top Crypto Influencers on YouTube

Research the Top NFT Influencers on YouTube & Twitter

Research the Top Digital Artists/Creators on Different Online Art Galleries & Communities

Research Blockchain/NFT & Esports Companies For Strategic Partnerships.

Create different pitch styles for each prospect type.

By The Numbers

  • 3-Month Engagement with Crowdcreate
  • Number of influencers reached out to: 625
  • Influencer Email Open Rates: 75.04%
  • Influencer Response Rates: 16.93%

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  • Number of artists/creators reached out to: 229
  • Artists/Creators Email Open Rates: 75.11%
  • Artists/Creators Response Rates: 7.86%

Sample of artists/digital art creators that we’ve connected with:

  • Number of collaborative platforms reached out to: 650
  • Collaborative Platforms Email Open Rates: 60.38%
  • Collaborative Platforms Response Rates: 11.82%

Sample of crypto companies/esports brands that we’ve connected with:

Outline

The Challenge

Onboarding digital artists, connecting with strategic partners, and collaborating with NFT influencers is difficult and extremely time-consuming. Now, imagine doing all of these at once.

As Pastel Network prepared to launch their marketplace, they knew they would need a lot of exposure for not just crypto and NFT enthusiasts, but even digital artists who may have not heard of NFTs and their benefits. How do you connect influencers that can help you get mentions through their channels and networks?

How do you get digital artists on different art communities to try out your platform and help them get monetized? How about connecting with the Tier 1 Crypto and eSports brands for strategic partnerships? You do that by reaching out to them with something engaging and interesting. Crowdcreate provided the NFT marketing expertise and know-how considering that crypto and NFTs are just starting to rise.

Hiring an NFT Marketing Agency vs In-House Team

Rather than hiring an in-house team of data researchers to manage, or buying email lists that are extremely outdated or don’t work, or hiring a dedicated person to handle email outreach and responses, Andrew Amarosa, the Chief of Strategy of Pastel Network, engaged with Crowdcreate.

The Crowdcreate team was able to quickly identify qualified prospects that met their needs. This includes NFT platforms and gaming websites. Crowdcreate thoroughly checked and made sure that every contact matched the client’s need. It helped the client countless hours for Andrew and provided meaningful relationships for growth.

The Solution

Leverage Crowdcreate’s data research team to find qualified prospects and explore strategic partnerships through outreach. Potential partnerships explored included top NFT influencers, digital artists/creators from different art communities, and tier-1 crypto/Esports companies.

Find NFT YouTube Influencers

YouTube, Twitter, and TikTok are the main social media channels for NFTs. Crowdcreate helped Andrew Amarosa & Pastel Network connect with influencers on these platforms via email, and also coordinate meetings.

Find NFT YouTube Influencers

Crowdcreate’s data research team went through different art galleries & communities to find artists that can join the Pastel platform and help them get monetized through the power of NFTs.

Find Top Esports and Crypto Strategic Partners

Crowdcreate also researched the right people in charge of these companies to help save Andrew’s time and booked these introductions.

In addition to all these, Crowdcreate provided weekly reports and feedback insights that helped Andrew & Pastel Network understand responses coming from our outreach campaign. Every week, we would pivot as needed.

How does it work?

Technique #1

Build a Highly Targeted List of Qualified NFT/Gaming, Digital Artists, and Tier-1 Esports/Crypto Companies.
  • Find influencers that are actively making content around NFTs in the blockchain.
  • Find digital artists/creators who have large followings and views.
  • Find Esports & Crypto Companies

Technique #2

Create a Compelling Outreach Pitch Email

  • Pastel has different target prospects (influencers, artists, companies), how do you get all of their attention? By highlighting what makes Pastel Network special based on who we’re reaching out to.

Different prospect types = Different email hooks

Technique #3

Follow-up and Make Micro Adjustments

  • As the saying goes, fortune is in the follow-up. Trust is built and maintained by many small actions over time. It’s not what people say they will do, but what they actually do.
  • Crowdcreate handled all of the follow-up to contacts we reached out to and managed their outreach inbox during this process.
  • Iterate, iterate, iterate. Again, storytelling is important to get someone else’s attention.

NFT Marketing Agency Case Study Summary

Crowdcreate offers a wide range of NFT marketing services including growth strategy, influencer marketing, and business development.
The NFT industry is a rapidly growing part of the crypto & blockchain industry. Pastel Network partnered with Crowdcreate to accelerate its NFT and gaming network by connecting with some of the top crypto/NFT influencers, digital artists, and strategic partners around the world. Their goal was to raise awareness, build hype, onboard new users, and reach out to other NFT and gaming platforms that could use it’s proprietary features.
Rather than hiring an in-house team of data researchers to manage, or buying email lists that are extremely outdated or don’t work, or hiring a dedicated person to handle email outreach and responses, Andrew Amarosa, Chief of Strategy of Pastel Network, engaged with Crowdcreate to quickly identify qualified prospects and create all these meaningful relationships.
Finding the right people, reaching out to them, and coordinating these meetings are all challenging and time-consuming. Crowdcreate helped Pastel Network manage all these different prospect types and accelerate this process. Crowdcreate conducts weekly progress meetings to make sure that we’re on the right track, are able to deliver the right message, and that everything gets approved by the Client before anything gets sent out.
Crowdcreate has been hands-on with this campaign, which ultimately helped achieve Pastel’s goal of making these connections.

“They’ve taken the burden and saved me so much time with regards to 1.) researching and finding different NFT and gaming platforms to reach out to 2.) putting together outreach pitches 3.) responding to these pitches. They have been phenomenal and really saved me a lot of late nights. They know what they’re talking about. They’re doing a phenomenal job. And again, the professionalism with Crowdcreate is just there.
– Andrew Amarosa, Chief of Strategy of Pastel Network”

Crypto Marketing Strategies Used:
  • Develop a Crypto & NFT Marketing Strategy
  • Research the Top Crypto Influencers on YouTube
  • Research the Top NFT Influencers on YouTube & Twitter
  • Research the Top Digital Artists/Creators on Different Online Art Galleries & Communities
  • Research Blockchain/NFT & Esports Companies For Strategic Partnerships.
  • Create a Crypto & Gaming Focused Pitch Email

Contact Crowdcreate’s NFT marketing team today if you need help growing your project.

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