Want to get introduced to influencers who are actively talking about NFTs? Need digital artists/creators to onboard as users and create NFTs using your platform? How about collaborating with fellow crypto projects?
Crowdcreate connects companies with the leading influencers worldwide. Over the past 6 years, we’ve built a network of different influencer groups in the crypto & gaming space that can help grow your business. Crowdcreate pushed it up a notch with their campaign for Pastel Network.
Pastel is the world’s first fully dedicated, decentralized NFT platform allowing users to register, store, and trade ‘provably rare’ assets. The platform gives creators a way to securely connect with fans and sell unique, limited edition digital assets –without the high fees or storage constraints of other crypto projects. Pastel also allows for the development of third-party applications to sit on top of the Network, enabling developers to enjoy the scalable registration features, storage processes, and security of the broader network. By leveraging a purpose-built native blockchain, Pastel deploys a number of key features such as a deep-learning-based duplicate detection system to ensure proven authenticity.
Pastel Network approached Crowdcreate with their layer one platform – powered by their native, purpose-built blockchain – with a user-first mentality for creators who have little to no experience with NFTs/crypto/blockchain. Crowdcreate immediately knew there would be a strategic fit with our existing NFT influencer network, and understand through our weekly progress meetings that we can help with their goals of onboarding digital artists/creators and collaborating with the top crypto brands to use their technology.
Onboarding digital artists, connecting with strategic partners, and collaborating with NFT influencers is difficult and extremely time-consuming. Now, imagine doing all of these at once.
As Pastel Network prepared to launch their marketplace, they knew they would need a lot of exposure for not just crypto and NFT enthusiasts, but even digital artists who may have not heard of NFTs and their benefits. How do you connect influencers that can help you get mentions through their channels and networks?
How do you get digital artists on different art communities to try out your platform and help them get monetized? How about connecting with the Tier 1 Crypto and eSports brands for strategic partnerships? You do that by reaching out to them with something engaging and interesting. Crowdcreate provided the NFT marketing expertise and know-how considering that crypto and NFTs are just starting to rise.
Rather than hiring an in-house team of data researchers to manage, or buying email lists that are extremely outdated or don’t work, or hiring a dedicated person to handle email outreach and responses, Andrew Amarosa, the Chief of Strategy of Pastel Network, engaged with Crowdcreate.
The Crowdcreate team was able to quickly identify qualified prospects that met their needs. This includes NFT platforms and gaming websites. Crowdcreate thoroughly checked and made sure that every contact matched the client’s need. It helped the client countless hours for Andrew and provided meaningful relationships for growth.
Leverage Crowdcreate’s data research team to find qualified prospects and explore strategic partnerships through outreach. Potential partnerships explored included top NFT influencers, digital artists/creators from different art communities, and tier-1 crypto/Esports companies.
Crowdcreate also researched the right people in charge of these companies to help save Andrew’s time and booked these introductions.
In addition to all these, Crowdcreate provided weekly reports and feedback insights that helped Andrew & Pastel Network understand responses coming from our outreach campaign. Every week, we would pivot as needed.
Create a Compelling Outreach Pitch Email
Different prospect types = Different email hooks
Follow-up and Make Micro Adjustments
“They’ve taken the burden and saved me so much time with regards to 1.) researching and finding different NFT and gaming platforms to reach out to 2.) putting together outreach pitches 3.) responding to these pitches. They have been phenomenal and really saved me a lot of late nights. They know what they’re talking about. They’re doing a phenomenal job. And again, the professionalism with Crowdcreate is just there.
– Andrew Amarosa, Chief of Strategy of Pastel Network”
Contact Crowdcreate’s NFT marketing team today if you need help growing your project.
