Discord is becoming more popular and is the preferred social messaging platform in the NFT space. The neat organisation of the channels in Discord allow users to find information about your project easily and is used by crypto projects to engage with their community. This post is to help new server owners understand and learn the basics on how to set up their Discord server to grow your communities.
Are you a Company?
Ways to Grow your NFT Discord Server
Discord Community
Keeping up with your community.
Users new to your project would want to see an active community. Keep your servers active by actively engaging your community with information on your projects or simply by asking how they chanced upon your project and use these ways to target marketing to gain even more traction to your server.
How to create an NFT server
On the bottom left of the Discord app, you can find the “Add a Server” button which you can then create a new server for your new NFT/crypto project.
To add display on your server settings, you could go to Server Settings on the top left of your server profile.
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Boosting your NFT server
Boosted servers at level 3 get to have a Vanity URL for the server which looks more professional when sharing your discord link.
Organizing your NFT channels
Discord Community
Make your server focused on the project and sub-topics that people like.
Take for example, Axie Infinity’s Discord server, the channels are arranged so that new users and existing user know where to navigate within the server. The new user will first check out #announcements and #newbie-chat and as they are more familiar, other channels can be explored within the server such as #general and #land.
Create NFT Sub Topics
Example of topics that you want your community to be engaged in. You can have an unlimited amount of channels you wish to create.
And also different languages so users feel more connected with their own language
Customize your Discord Welcome Screen
Before joining your channel, users are welcomed with a welcome screen with rules and regulations before joining your server.
Setup Discord Roles to Empower the Community
Discord Community
Discord gives the server a lot of personalisation options. You are able to assign roles to users in your server. Such as labelling different roles for different functions in the channel. Especially for NFT projects, where if a user has minted one of your NFTs, you are able to assigned a “verified” role to the user and allowing them into a “hodlers” only channel.
You could also target messages according to different groups assigned to the users’ role assigned.
Provide Customer Support and NFT Community Management
Discord allows server owners to provide support if the project requires it. Users can open support tickets and admins/mods will attend
Setup/Install Discord Bots
Discord Community
Discord Bots
- There are many available bots that you can invite to manage your server.
- Bots can help with your welcome messages, ban and delete spammers. And other functions such as statistics such as giving users levels by their activities on the server.
Install Dyno.gg
Dyno is a fully customizable bot for your discord crypto server with a web dashboard, moderation, autoroles, automod, reaction roles, starboard, and more
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Crowdcreate is a leading crypto, NFT, web3, and metaverse marketing agency that’s helped some of the top projects in crypto create buzz, grow a digital community, and connect with influencers & investors.
Install Mee6 Discord Bot
MEE6 provides you complete power over the command you’ve always wanted! Create commands that and remove responsibilities and deliver messages in the existing channels or the user’s DM automatically.
Install Carl-bot
Discord Community
Tweetshift NFT Bot
Automate your tweets everytime you post on Twitter. It will also automatically post on your Discord channel so you do not have to do twice the work.
Example of a tweet that was automatically tweeted by the Tweet shift bot
Identify Holders
Collab Land enables you to verify that you’re an owner of the NFT by connecting your wallet and allowing Collab Land’s bot to verify. This would allow holders to open up to a holders only channel on Discord so that they have access to other specials than non-holders. It could be an announcement of an airdrop, or cross collaboration whitelist from other projects.
Follow the steps according to this guide, and you’ll be able to have Collab land set up to verify holders.
Activities for Community Members
Activities are important to keep your community members engaged and grow your Discord server. One of the more commonly used bots for tracking invites is the Invite Tracker bot
You’ll be able to track which user has invited how many members to your server and can reward users according to the number of invites they have to your server.
Giveaway bot
An example on how a GiveawayBot is being used in a Discord channel.
Community Management with Moderators
The community is the backbone of every project. If your project has an extremely good utility and lack of community management, users would feel that there is no community support. Without a strong and engaging community, your project will see little success. As your project and server grows, good communities are able to have enthusiastic volunteers which would then build the community up organically. However, for a start, you’ll definitely be needing someone to manage your communities so that users will know that there is support in the community.
Moderators/Community Managers are important to hype the community.
This example shows that there are users but there is no moderator to engage users and users are at loss on what is going on with the project.
Our community managers are trained to drive user engagement by creating individual experiences with customized content. Engaging community members with well-thought replies, getting users to be excited about your project. This is extremely crucial if you are trying to build a community. As your community members get more involved in the project, you’ll keep more diamond hands and users contributing back into the project. Ensuring that there is long-term sustainability for the project’s growth.
Great community management delights their community! Even when there is a lot of FUD, with building the groundwork for good community management, problems get addressed immediately as a community. Members resolve and think of ideas together and a greater community bond can be fostered by building positive relationships within your community.
Discord Community
Looking for a Blockchain Marketing Agency?
Crowdcreate is a leading crypto, NFT, web3, and metaverse marketing agency that’s helped some of the top projects in crypto create buzz, grow a digital community, and connect with influencers & investors.
Summary
Use our community management service to get your community built up! We provide 24/7 round the clock trained moderators. Providing support and ensuring that all
Do you require marketing to get new users into your Discord channel? Use our do-it-yourself crypto influencer database, or if you need a crypto marketing agency to do the work for you, book a call and contact us at Crowdcreate.
