Marketing Strategies Behind a Successful NFT Project

Introduction

Every week, hundreds of new NFT collections are released. The NFT marketing field is becoming increasingly competitive. Users are also becoming increasingly knowledgeable and choosy. With so much buzz in the space right now, it will be difficult to grasp the attention of users with so many new NFTs launching.

Case Study of Marketing Strategies

If you have heard of NFTs, you’ll probably also hear about Bored Ape Yacht Club and CryptoPunks. Both these NFT projects have always been constantly in the spotlight for its sky high selling price. Or wondered what makes the World of Women (WoW) so valuable? VeeFriends, CloneX, Karafuru, Azuki, Doodles and Cool Cats NFT will be some of the projects that we will be exploring in this article.

Things to Know About CryptoPunks

What are CryptoPunks?

CryptoPunks is a non-fungible token (NFT) collection on the Ethereum blockchain. CryptoPunks are commonly credited with starting the NFT craze of 2021, along with other early projects including CryptoKitties and Bored Ape Yacht Club.

Being one of the early pioneers in the NFT space, CryptoPunks is Ethereum’s oldest NFT project which has turned into sort of a cult-like culture.

In its initial days, CryptoPunks was even handed out for free. About 20-30 punks were claimed following the launch. It was until a week later, an article by Mashable (https://mashable.com/article/cryptopunks-ethereum-art-collectibles) helped propel and within hours every punk was gone. Several punk owners feel that holding a portion of the CryptoPunks’ finite quantity has become a “digital flex” in its own right as values have risen, especially when used as an avatar on social networking platforms. Outside of the blockchain industry, this has attracted a slew of affluent purchasers, including YouTuber Logan Paul.

Larva Labs is unlikely to produce any more CryptoPunks, given their limited availability and status as one of the oldest NFTs on the market. This is also what makes CryptoPunks even more valuable. As CryptoPunks were one of the early starters, many are starting to replicate its attributes; some have succeeded while some have failed.

Bored Ape Yacht Club Marketing Strategy

NFT Project

What is Bored Ape Yacht Club (BAYC)?

It’s a collection of non-fungible tokens, or NFTs, launched by a startup called Yuga Labs in spring 2021. Each NFT corresponds to a cartoon ape customized with unique color schemes, facial expressions, and outfits.

Eric Siu breaks down on BAYC’s marketing – that is the gold standard for NFT marketing – from capitalizing on exclusivity, to creating utility, to cultivating community. He speaks on the utility to go on a yacht with other apes and house parties with celebrities.

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And each time a celebrity buys it, people are getting more interested in the Bored Ape Yacht Club.

Jimmy Falloon: Bored Ape #599

Stephen Curry: Bored Ape #7990

Logan Paul: Bored Apes #207 and #1442

Justin Bieber: Bored Apes #3001

Buying an ape also brings admission to a club with exclusive membership, enforced with tokens. And being part of the community is cool As the community is tight and the follow back ratio is huge.

World of Women NFT

NFT Project

World of Women is a collection of 10,000 illustrated portrait NFTs that was introduced in July 2021 and is described by its creator, Yam Karkai, as a “community supporting representation, inclusion, and equal chances for all.” WoW, which debuted in the summer of 2021 among a slew of other avatar collecting projects, has continued to stand out as not just one of the few significant NFT projects designed and operated by a female crew, but also as one of the most aesthetically appealing PFP projects accessible.

Was Gary Vee the cause of the explosion? When Gary Vee released an Instagram video promoting the NFT collection for its “fire art” and immense potential, the trend that led up to the large sale took off. As a result, we’ve seen the trading of World of Women shot up from roughly around 3 Eth to 20 Eth, it has retracted to trading around 10 Eth floor price since then.

Celebrities like Reese Witherspoon also own one of WoW’s NFT and used Twitter as a social platform to engage with her fans on what to name her WoW NFT.

Guy Oseary has been named WoW’s new manager. Madonna, U2, BAYC, Beeple, and The Red Hot Chili Peppers are among Guy’s other clientele. Furthermore, WoW has amended the IP rights to give holders entire control of their World of Women NFT, adding to the excitement.

Without such a strong and dedicated community, the World of Women team would not be where they are today. WoW thinks that it is critical for women to be active members of their communities, particularly those who have a say in what happens there.

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VeeFriends

NFT Project

What exactly is the point of VeeFriends?

It’s a place where individuals can share their biggest victories and establish online and offline friends. I am so convinced of Discord’s importance that I feel everybody interested in forming a meaningful community should learn how it operates.

There’s the VeeFriends Discord. The VeeFriends Discord server has quickly become the go-to place for everyone interested in all things VeeFriends. The community has been caring, sensitive, and hungry. The VeeFriends Discord isn’t only for VeeFriends. It’s a safe haven for anybody interested in bitcoin, digital art, or networking with like-minded individuals. It’s a place where individuals can share their biggest victories and establish online and offline friends. To help users get even more active in the community, VeeFriends introduced individual Discord roles and channels. They’ve built a community, “the VeeFam”. Individuals can truly feel a part of and by choosing some of their most devoted members as moderators.

Clone X Project by RTFKT

Many people in the crypto, fashion, and arts industries were anticipating the CloneX NFT launch. What is clear is that everyone who joins CloneX will be a part of the RTKFT ecosystem, which will undoubtedly play a role in bringing the metaverse to life. After its release, CloneX exploded into Opensea and is now ranked 6 as of Feb 2022.

The Clone X Project by RTFKT had 20,000 avatars ready to mint. The first 10,000 will be reserved for current RTKFT NFT holders in a pre-sale, with the remaining 10,000 accessible in a public sale.

While 20,000 may appear to be a large number in comparison to previous NFT mints, the team has said that they intended to reach out to those outside of the NFT community as well.

Clone X was able to generate a lot of buzz before the formal marketing campaign even started. As the launch date approaches in mid-October, the team has been progressively revealing surprises, but there appear to be plenty more in the bag.

NFT Project

Karafuru

The project was launched by Wede and Meseum of Toys. Karafuru NFTs is a 5,555-piece collection of Japanese cartoon art. In Japanese, the word karafuru means “bright.” The artist is WD Willy, an Indonesian illustrator. This series was also made in collaboration with the Museum of Toys, an Indonesian designer toy museum. We know that the karafuru world will include 12 official characters. With over 1000 characteristic combinations to choose from, your character will be really one-of-a-kind.

Since its arrival, it has expanded its social reach to over 68,000 followers on Twitter and its Discord server has over 70,000 members.

Azuki NFT

What exactly is Azuki NFT? On the OpenSea Ranking Board, a Manga-Style NFTs is causing quite a stir? Azuki NFT has risen to the top of the rankings to become a major player in the NFTs market.

When we searched on Google for Azuki, we saw that they had a lot of PR releases. This is also a good marketing strategy for exposure and for users to learn and read more on your NFT project.

Azuki had suddenly became the world’s best selling NFT collection according to Forbes.

While the whole team is anonymous, Arnold Tsang joins the team and is relatively well known as a conceptual artist. “The dream is for Azuki to have such big IP (intellectual property) that there’s an animated series, maybe even games and all kinds of merch,’’ Tsang says. Tsang adds that he chose to make his identity public “as a pledge of trust. This is who I am, this is what I’ve done. Put your trust in me that I’m not going to run away after making money and just go off to a deserted island.”

Azuki started off already having its fans based on the topics revolving around the artwork. There is also a surge of demand for anime art which is lacking in the NFT space. Tsang’s theory: Azukis capture “the rebellious culture of skateboarders,” which connects well with those into crypto and NFTs.

NFT Project

Doodles

Doodles is a collection of 10,000 generative NFTs created by Evan Keast, Scott Martin, and Jordan Castro. Keast and Castro were already well-known in the NFT world before Doodles, having helped build the iconic NFT project CryptoKitties in 2017.

During the project’s launch, Doodles did something that appeared to have never been done before by a PFP initiative. The Doodles team shuttered the Discord around a month before the project went online for minting, when membership counts had reached little over 1,000. This made it such that no new members could join, giving the project’s community an added layer of exclusivity.

Voting in the Community

Every Doodles owner has a say in what that DAO does, and the entire Doodles ecosystem is essentially one DAO. Keast outlined the DoodleDAO treasury’s operation early on, claiming that 1 Doodle equals 1 vote in any and all DoodleBank decisions.

Doodles members have had the opportunity to vote on suggestions for Doodles team scaling, Doodles live events, sponsoring a 3D Doodles project, and more thus far. For each suggestion, the Doodles Forum and Doodles Discord provide an additional level of discussion.

NFT Project

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Cool Cats NFT

Cool Cats is an Ethereum-based collection of 9,999 randomly generated NFTs. The project and surrounding community have grown considerably since its launch in July 2021, and the project is often viewed as one of the 2021 “blue-chip” NFT in its early phases.

Cool Cat holders receive:

Access to the Cool Cat community
Random airdrops
Access to future Cool Cat events
A non-exclusive license to do anything with their personal Cool Cat NFTs.

The Cool Cats project also utilizes a “coolness” scale. The bulk of Cool Cats are worth between 3 to 6 points:

Cool: 4,599 cats are between 3 to 4 points
Wild: 3,000 cats are between 5 to 6 points
Classy: 1,750 cats are between 7 to 8 points
Exotic: 650 cats are between 9 to 10 points

On the first page of Google search engine, we could also see a long list of PR releases. Which makes DYOR easy. As users get to read up more and the project gets more exposure via these crypto news outlets.

Owners of Cool Pets embark on missions to acquire $MILK in exchange for goods that affect their NFT’s final shape. On the new Cool Cats marketplace, owners may buy, sell, and trade assets, making it simple to monetize or add to their collection. Celebrities like Mike Tyson also owns a cool cat.

Like all other NFT initiatives, the Cool Cats NFT project’s hype is borne by its dynamic and engaged community, which can be found on the Cool Cat Discord and all over crypto-related Twitter.

Phanta Bear

The first NFT project, Phanta Bear, was released by Ezek and Jay Chou’s brand PHANTACi (Phantom Bear). 10,000 Phanta Bears were sold out in just 40 minutes. PhantaBear is a collection of 10,000 algorithmically generated digital collectibles that double as membership cards for the Ezek Club. Each PhantaBear has a unique set of traits and unlocks varying, unique levels of access and perks for its owner.

Ezek Official Website Disclaimer

While we know Phanta Bear as Jay Chou’s NFT, Ezek released a statement stating that Jay Chou did not launch the project. But it certainly got a good amount of exposure and when fans knew about Jay Chou’s NFT, it was already snapped up upon release. “Jay Chou only received the ‘Phanta Bear’ NFT gift from PHANTACi, which was also used for the promotion of the product,” Jaywell Music, which belongs to Jay Chou, issued an urgent statement, indicating that the NFT was not launched by Jay Chou himself and that he did not earn a dime, “Jay Chou only received the ‘Phanta Bear’ NFT gift from PHANTACi, which was also used for the I am pleased with the sale’s outcome, but Jay Chou was not involved in the design or management of this economic activity, and he has not profited, therefore I must explain.” (source: CoinYuppie).

Phanta Bear also has a great utility use case for its NFT. Owners of NFT will become members of the Ezek Club and will be able to use their NFT tickets to access VR/XR virtual concerts built with cutting-edge technology, as well as associated virtual properties in the future.

Summary

NFT Project

What marketing strategies will you be using for your NFT project? Use our do-it-yourself crypto influencer database, or if you need a crypto marketing agency to do the work for you, book a call and contact us at Crowdcreate.

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