In years gone by, when there were only a few ICO’s, marketing wasn’t a big deal. Projects with very good concepts could get by on the strength of their ideas. However, this has changed drastically in recent times.
In 2017, the cryptocurrency community witnessed a meteoric rise 1COs launched, especially in the last quarter of the year. There were over 700 ICO’s, but less than 30% reached their soft cap. The glut of ICOs and scams confused potential investors, with many spending considerable time trying to figure out where to invest. Often, ICO’s with more visibility, usually come out on top.
The ICO process of raising money for start-ups is still in its infancy. A lot of ICOs failed because they did not have solid marketing plans to back their strategy. Some of these unsuccessful ICOs have great ideas and vision, however, their marketing lacked purpose and direction.