In this interview, you will learn exactly how to launch your Crypto Token project step by step through the eyes of Michael Wagner, the founder and CEO of Star Atlas. Learn the secrets of how he launched a record shattering token sale on Solana and FTX for a metaverse gaming company.
How did Michael Wagner build a massive community of gamers and creators to launch this AAA title metaverse game within the Solana ecosystem? At the time of the interview, both Atlas and Polis now have a combined market cap of over $6 billion dollars. Their IEO reached an oversubscription rate of 5,000% on FTX, and an oversubscription rate of 3,400% on Solana’s IDO Raydium.
Star Atlas is also a client of Crowdcreate. Listen and you’ll learn how he did it in this interview.
What is Star Atlas?
Launching an ICO, IDO, and IEO
Which Blockchain is Best? Solana, NEAR, or Polygon
How do you make money with NFTs?
How to get more NFT Gaming Users?
Gaming Strategy and Project Management
NFT Gaming PR and Marketing
What is a Crypto Launchpad?
Who is the Target Audience for Crypto Tokens?
Featured on This Episode
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And so that all that started with the NFT marketplace that we created, it was the first delivered on Salona. And we developed that platform exclusively for NFTs that would be sold from star Atlas, but really for the rebirth campaign. So that was the digital art multimedia Mehta poster campaign that was over 14 weeks. You know, that event generated some six and a half million dollars in revenue for us. But I’d say more importantly is that was our first opportunity to present to people, the immersion and the, the experience that would be the S the, the metaverse in the future, right? So we started to reveal some of the background of Laura at the game. We had the, these posters were all augmented with augmented reality or enhanced with augmented reality. And we collaborated with a number of mainstream musicians like audition based jackers and dead mouse to produce audio soundscapes behind these.
And there were a ton of people to sharing them on social media. So that was one of the coolest things for us to see is, you know, these were digital collectibles. They were the first experience of star Atlas and people absolutely loved them. So that felt really good. That kind of propelled us through July and July was just an absolutely massive month. We released our game economics and token ops white paper. We released a brand new website. That’s also really immersive and draws you into the metaverse the cinematic teaser trailer that you referred to. You know, I’ll, I’ll give a lot of credit to Danny Floyd, our chief product officer here, because he is really, really good at balancing the masculine and the feminine. You would be surprised how often that comes up in our conversations, kind of behind the scenes, you know, because gamers tend to it like generally is over-weighted towards males, right? Men play more games than women, that demographic is shifting. But yeah, I think he found a great balance in the production of that cinematic trailer and in attracting the attention of women as well, you know, in a very subtle way. So anyway, that came out and then we launched our TGE token generation event that was across FTX and radium and Apollo. That was a massive success. And most recently
Michael Wagner: Right, Yeah No. And we have a super supportive, you know, if you want to call them, the K-12 are influencers as well. They, so many people are producing content on Star Atlas right now. So I do feel like we’ve reached the critical mass where enough people want to talk about the, you know, about star Atlas itself. And so between myself providing interviews, but also, you know, the, the difference people producing content on YouTube, it’s, it’s almost unavoidable at this point, which is just amazing for us to see internally, you know, it’s just so rewarding.
But what we underestimated was the amounts of interest we have from the new, the nascent gaming and crypto community or user, right? So people that really have never interacted with a metal mask wallet or a Phantom wallet, you know, an in browser plugin, and don’t understand that they have to purchase these secondary tokens and stake them ticket access, things like this. So in hindsight, there’s a few things that we would have done differently for the IDEO. It really on paper looked pretty straightforward. And the reason we split it up across the three venues is that we really do care about providing fair access to everyone. And so there were different mechanics for each, you know, two lotteries through FTX and through radium. And then one that was, we actually had a dedicated pool for people that had purchased posters in the rebirth campaign. So we, we created this ticketing system that meant that they would get guaranteed access to that, that one isolated pool. And then the other one was the, you know, for the paid community. So yeah, you know, I think, I think again, room for improvement, great lesson for us. It’s still obviously sold out. I mean, it, it blew out, but we want to make these experiences friendly, seamless, and, and kind of like better response moving forward,
So that was really the kicking off point. But everything that we’ve executed on has been tailored towards also forming and solidifying the community and making sure that people feel valued. We hear their feedback, they’re able to contribute. We listened to people when we implement changes like quite rapidly when we get feedback, either positive or negative, but, you know, from the value equation, once again, looking at what we accomplished with rebirth, that wasn’t just about making money for us. It was about getting people interested in what star star Ellis would be common, rewarding. Those people for kind of taking the chance of purchasing a piece of digital art from us. So I think having, and I would also add there, you know, I’m, we all are very transparent with the public. We host regular town halls in our discourse, and this is an open Q and a for anybody in the public, we bring people on stage, they can ask any question they want, and then we address those questions. We address concerns. And we also, you know, we, we certainly appreciate any of the positive feedback that they give us, but I think it’s just largely, we’re interactive. We’re there, we’re talking, I’m in discord with, with the community I’m on telegram with the community. And, you know, we just make sure that people aren’t ignored and, and they appreciate that. And it’s, it’s certainly helped us bro.
But it’s for securing your, your handle inside star Atlas. Those things are all coming online next week. And you know, within four to six weeks from today, you should see the rollout of ship missions in the mini game. Now the mini game is the in-browser experience that we’re delivering early. So people have the ability to utilize their assets and start earning right away, should still be very fun as well. Denny’s put a lot of work into, into the design of the ship missions with, you know, different ship type requirements. And, but from ship missions, we’d lead into land development. That will be the next phase where you can actually place mining equipment or you can place farming equipment. And that creates a crafting gameplay loop. Following that we’ll have orbital space stations rolling out. And then finally the three-dimensional star Atlas, the namesake of the game, which is the map of the, of the universe.
And so that will be a web GL in browser map with geographic coordinates of all of the assets across the game. So that’s all kind of rolling out through the end of this year and into the beginning of next year. Now, concurrently we’re we’re, we’re already building an unreal engine and we think that we’ll be, might have an unreal engine experience by the end of this year, this would be a showroom. So it’s kind of multiplayer based. You can enter the showroom, you can complete ship configuration, you can purchase and sell assets on the decks and you can deploy it missions there, but it’s in 3d and possibly VR enabled too. So it’s also a place for social interaction with other people. And, and, you know, there’s not much to do except for configure your ship and, and walk around the showroom, but that would be the first experience.
And then, you know, we have a longer roadmap ahead of us with unreal engine, but the, the core ideas that we can deliver fund gameplay via the web browser, and people can start earning and start participating in governance and staking and yield generation and defy integrations that that’s all expected to take place, you know, by the end of this year and going into January, but unreal, engine’s a much longer road ahead, but we will be rolling out iteratively with these modules. So there’s new experiences that people can participate in and continue with that earning process.