How to Get PR for your Crypto & NFT Project
Most Crypto/NFT Founders ask, is PR or getting press for your project still important?
Are you a Company?
Looking for a Blockchain Marketing Agency? Crowdcreate is a leading crypto, NFT, web3, and metaverse marketing agency that’s helped some of the top projects in crypto create buzz, grow a digital community, and connect with influencers & investors. We’ve been called one of the best agencies in the world because we have the track record and case studies to prove it. Book a call with our team to learn more.
Say Goodbye to the Old Token Sale (ICO, IDO, STO & IEO) PR Marketing Tactics....
Blockchain marketing is constantly changing. Before we dive into strategies that work today, we need to revisit 2017 and the old strategies from the ICO era of PR and Crypto PR ads.
At that time, 10 of the most popular 11 social media sites banned crypto ads. Sites like Facebook, Twitter, and YouTube are declaring their ban against crypto-related subjects across their channels. These are three of the biggest social media networks in the world.
At this time, the PR world faced tightened global restrictions on cryptocurrency and crypto related content. This made it even harder for ICOs to outsource or produce their own ICO PR.
So, who did the top CEO’s and CMO’s trust to help them navigate this new marketing landscape? Crowdcreate.
(UPDATED) CRYPTO & NFT PR STRATEGIES IN 2022
At this time, the PR world faced tightened global restrictions on cryptocurrency and crypto related content. This made it even harder for ICOs to outsource or produce their own ICO PR.
So, who did the top CEO’s and CMO’s trust to help them navigate this new marketing landscape? Crowdcreate.
Picture of Crowdcreate with Laura Shin of Unchained Crypto Podcast and previously with Forbes.
BUILD RELATIONSHIPS WITH CRYPTO & NFT JOURNALISTS
The best way to connect with Crypto & NFT PR journalists are in person at events & conferences, through introductions & referrals, or by supporting & engaging in their current work. These relationships should be genuine and should not be you always pitching your project.
The best pitches to journalists include a well crafted message that is engaging, straight to the point, and helps the journalist do their job. It’s the reason why websites such as Help a Reporter out exist.
NETWORK THROUGH VIRTUAL CRYPTO & NFT CONFERENCE EVENTS
CREATE THE PERFECT PITCH
Ideally, you want to give journalists an exclusive interview about you and your project. Share something that is different and will help them get more readers to their publication.
In your pitch, be straightforward and the point, but also be human and approachable.
BE A STORYTELLER WITH YOUR VISION
“The Core of a Great Strategy is PR with Storytelling about Your Vision for the Project.
PR is a great tool for crypto companies that wants to tell a story and establish themselves as authorities in a market.
To build a marketing strategy there are different strategies needed, however at the core of a great strategy is PR with storytelling about your vision for the project.”
FREQUENTLY ASKED QUESTIONS ABOUT PR
Whether you’re looking to do-it-yourself or hire a PR agency, here are the most frequently asked questions.
How much does Crypto & NFT PR cost?
First, you need to understand the difference between Paid Media and Earned Media when it comes to PR.
Typically, Earned media is getting a story in the Wall Street Journal, Bloomberg, Coindesk, or other highly reputable websites.
Paid media is a more straight forward pay for placement model where you submit your press release for feature on Yahoo Finance, Benzinga, CoinTelegraph, and other websites.
Both are beneficial to your overall PR strategy to promote your crypto & NFT project.
You must consider how much money you are willing to pay for your service. There are a range of companies to choose from, especially with crypto & NFT PR. The reason behind this is that there are simply way too many publications on the internet. With the range of publications, you also get a range in the quality of work.
It is without doubt that the more money you pay, the higher the quality of service will be. No one organization can promise you X amount of placements of Y company. The government and company crypto PR crackdowns have made this an impossibility.
However, Crypto & NFT PR and crypto marketing is a necessary social proof for companies that want to appear as legitimate as possible. Within the realm of ICO publications, there are tiers. The high quality, expensive placements can be offered by companies such as Waschman or Melrose PR.
PR firms can target mid-tier publications such as TechBullion.com, Coinmarketnews, and Coinspeaker.com. Crowdcreate can easily guarantee these article placements.
If you wish to go the cheapest and most extensive route, you can simply run a bounty campaign for written publications. However, these articles are usually poorly written or simply not written at all.
Other marketing routes is that you can hire non-crypto related publications to place your article. There are third party companies completely outside of the cryptosphere that do incredible work. These companies are usually priced slightly higher but may be worth the price.
What is the Marketing Scope of Work for Your Token Sale (ICO, IDO, IEO & STO) or NFT Project?
Crypto & Blockchain PR Agency
The second important thing you must consider is what you want the ICO PR firm to actually do for you. This may sound like a silly question, but I can provide a multitude of questions you probably have not considered yet.
- Who will write the article?
- Who will post the article?
- What will the article be about?
- How many times will your company be mention in said article?
Pricing isn’t everything. Relationships without clear boundaries end up becoming stressful and mutually destructive. What may seem like the perfect fit can become a nightmare if things like messaging, links, and length are not defined.
Different ICO PR firms also specialize in different thing. If you would like to blast out as many articles as possible in one sitting, maybe a larger ICO PR firm like Melrose Public Relations is right for you. They have a large reach of both high, mid, and low tier publications. If you are looking for sheer numbers for SEO rankings, this may be a good plan
However, if you are looking for something long lasting and organic, ICO PR companies like Crowdcreate may be right for you. We target mid tier publications for a reason. They are niche, grab a lot of traffic, and do not fall under as many regulations as top tier publications.
You can also write your own articles and ICO PR and post if on amazing websites like Hackernoon and Medium. They have options for crypto PR that are blockchain focused that provide incredible value. I write on Hackernoon for a reason. The team is disciplined, have an eye for amazing writing, and provide excellent feedback.
The point is that when you are interviewing these companies, you should already have defined the scope of the work. Work gets delayed and you end up paying more for a service if you are making the rules up as you go along. Communication is key between partnerships, especially when it comes to ICO and crypto PR.
One huge problem ICO and crypto PR agencies run into is ICO companies that want service a week or two before their sale date.
BIGGEST CRYPTO & NFT PR MISTAKES PROJECTS MAKE
How Close Are You To Your ICO Sale Date?
Poor Quality of Work
In tandem with point 1, the less time you have, the lower the quality of work. It takes an investor a couple of days to get comfortable with an ICO company’s whitepaper. This rule applies to the average PR writer as well.
If you give an ICO PR professional a day or two to fully consume your whitepaper, you will see an increase in the length and quality of writing. With more to work with, the person has more material to create content out of. They may even sound like they know what they’re talking about for once.
Looking for a Blockchain Marketing Agency?
Not Enough Time
Crypto & Blockchain PR Agency
You can write the best article in the entire world today and you will still have to wait for views. Articles simply take time to get read. When you provide crypto PR firms with a week deadline, it simply isn’t enough time for it to get read. It takes time for people to come across your article.
A key growth method that I learned from Neil Patel is to optimize your articles. As you learn new things about a project, updating your articles will increase its chances of getting ranked on Google. No ICO PR firm can guarantee accurate, valuable updates within a week’s time.
Overpaying for Expensive PR Features
It is not an uncommon practice for businesses to charge for priority services. This practice applies to PR firms. They may have to push your article over companies that have been loyal customers for months. This means you essentially have to prove your dedication by networking or by paying.
Ideally, you want to be releasing PR a couple months prior to your main sale date. It helps you maintain relevance within your growing community as well as allows your ICO PR firm to create high quality content. You also want this content to be read. Time allows for that.
What type of messaging do you want in your ICO and Crypto PR?
My final advice is to define your messaging prior to engagement. It makes the process much easier for both parties when your ICO or Crypto marketing company knows exactly what to say.
This also allows your ICO PR agency to target the correct publication as well. If you are a fintech specific platform, you don’t need a placement in the biggest Green Energy publication in the world. Defining your messaging allows the ICO PR company to target the correct publications as fast as possible.
Defining your messaging gives your writers material as well. If they understand the messaging to be focused on the team, than the writer can create a piece featuring prior achievements of individual team members. Writers and Crypto PR firms work in tandem with the company. The more information, the more harmonious the interaction.
How long does it take to get featured in Crypto, Web3, & NFT Press & Media Publications?
Larger publications can take several months because of their editorial review process, and smaller publications can turnaround things in a couple weeks because they have smaller teams. If it’s a strict pay-for-placement model, the placement is usually much faster.
Remember that the stronger your company is, the more likely that your article will be placed. You can review Crowdcreate’s growth audit score if you would like an idea on where you stand amongst your competitors.
Hire a Crypto & NFT PR Agency
Please study up on the companies you hire. Understanding what each publication specializes in can help you save a ton of money, time, and stress.
If anything contact us here. We can walk you through what we’re good at and what else to be looking for. While we are biased, we’re also good friends with most of the blockchain companies out there, PR firms included. Where we cannot serve you, we can recommend one of our friendly rivals.
