Giving your consumers a voice in the product development process ultimately serves to create a long-standing relationship with users. The time you spend listening and responding is what establishes the long-term trust that extends your products longevity. When consumers feel heard, they become engaged in the product’s journey. They want to see the product succeed. This can be seen when startups choose to launch a second campaign as an updated version of their initial product. In many crowdfunding campaigns, customers will often comment “I like the the product, but I wish it had x feature” or “I wish they did x better.” After taking in consumer insights about their version one product, these companies create an even better version two product, addressing concerns brought up by their users. Many startups and designers often become so desperately afraid to fail that the pursuit of presenting the perfect product to consumers ends up isolating them instead. The result is a loss of customer interest and trust, which ultimately makes for an irrelevant product.
When building a product, motivating your users to create alongside you is the most effective and most powerful way to build the product that people want. Consider this, if every detail and feature is exactly what you’ve wanted, then you’ve built a product for one user — yourself. But if you’ve listened to the feedback and validation of thousands, then you have thousands of customers waiting to buy your product. Remember, it is not always about building the perfect product, but building a product that resonates with your consumer and keeps the consumer’s needs at the forefront.