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Discord Community

How to Build an Engaged Discord Community

See how our marketing agency can help your business grow. Since 2014, we’ve worked with hundreds of businesses across multiple industries to help them with marketing. From startups to billion dollar brands, we share the strategies that’s working and what you need to know.

The Importance of Discord in the NFT Space

Discord has been an important platform since the NFT boom. Discord is the backbone of any NFT communities. Telegram used to be the norm in the crypto space and Discord was for gaming but we are seeing how fast things change in the crypto and NFT space. Discord has been a fantastic platform for projects to get to know their users better. And is a fantastic method for companies and local communities, no matter how niche, to connect and discuss common interests. The NFT space has moved so quickly, what worked 2 months ago, the strategies do not work anymore now.
We also do not see NFT groups on Telegram anymore and they have all moved to Discord. Discord has the tools and easy to install bots in order to build an engaged community. And this is what it takes for your crypto or NFT project to be successful.

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Optimizing Your Discord Community Engagement

The whole point of having a community is to keep them engaged. You’ll need to keep your members involved by starting new conversations, participating in discussions, and overall enabling a fantastic community to create a great atmosphere. This can be accomplished through posing questions, responding to messages, and making members feel welcome to contribute in general. There are various ways of increasing community engagement.
Here are some recommended ways to get your community going.

Assigning community managers to moderate the channel

This might be your brand’s community managers or chosen community members who desire to play a bigger part in the server’s management. This aids in the organization and smooth operation of the business. Users will turn to these individuals if they have any inquiries or concerns. In addition, these moderators should be very active and engaged on the server. Moderators can help welcome new members, guide them around the project and explain the process and FAQs of the project which might seem confusing initially to new users who just jumped onto the channel.

Getting the right bots into your server

Discords have the best places to get bots to work to make your server into a more engaging space. With the help of these bots, you’ll be able to help track and retain users on your server. You can find out about things like peak hours, or when the majority of users are online. You can use this information to plan a variety of activities during that time range, including simple talks, competitions, giveaways, and other sorts of community interaction.
Here are some examples of bots commonly used in Discord communities
Mee6.xyz
From channel verification to embedding messages, awarding users xp points – mee6 is the basic bot to every Discord server for engagement.

Server Stats Bot

Server Stats Bot
Showcase your server’s statistics on the main Discord page

Invite Tracker

Invite Tracker
Need to audit the marketeer that you’ve engaged? The invite tracker would probably be the best bot that does the job well. You will be able to track which user invited who, when the user has joined Discord and if the user leaves the channel. This serves as a good tool to monitor your userbase.
audit the marketeer

Tweet Shift

Managing multiple platforms can be very time consuming, thankfully, there is a Twitter bot on Discord that does the job for you. Invite this bot to the server and it will be automatically updated on your server.
Discord Community
Managing multiple platforms

Collabland

Collabland
How to Build an Engaged Discord Community
Collabland allows users to verify themselves by connecting their wallet to Collabland and showing proof that they own the asset and this opens them up to a new Discord channel where only holders hang out. Usually these channels would provide users privileged information where the general non-holders have no access to.
Collabland
Discord Community

Introduce Activities to keep the community active

Host events like competitions, freebies, tournaments, rumbles, and games to make your server worth spending the time for your users. Bots can also help to promote game play.
These game bots can help you with your server engagement

Mee6

Mee6
Users can check in daily and win coins. The default coin is “Mee6” coins, which the server owner is able to change the name to suit their Discord channel’s theme. Users check in and earn coins in exchange for a prize.

Rumble Royale Bot

Rumble Royale Bot
Rumble Royale is a battle royale bot; every player will be put into a game where they fight against each other till there is only one winner +

Gartic Bot

Gartic Bot

Giveaway Bot

Giveaway Bot
Let users raffle for a Giveaway and stand a chance to win prizes. This can be used to gauge how many users are actively keeping an eye on your server as well!
win prizes

Have Quiz And Trivia

Gaming nights are a popular Discord event idea and consist of members playing games or quiz nights. You might also have themed quizzes with questions based on a specific theme. You might conduct a poll to see whether members want to participate in a quiz night and be a part of a team. Then, based on the members that responded, you might assign them to different teams at random. This quiz bot would be able to do the job
Have Quiz And Trivia
How to Build an Engaged Discord Community

Create Poll - Discord Poll

Polls are another great engagement idea, which can help gauge opinions of server members about particular topics. They’re also a great way to help encourage engagement in your server and to spark new discussions also since many of those who voted in the poll might also want to express why they’ve voted a particular way.
Create Poll

Meme or Art Competition

Another event idea is a competition, in which members compete for a range of exciting rewards. It’s entirely up to you whether or not to add prizes; members may prefer to compete for the title of winner instead. Including a little award at the end, on the other hand, may help to increase participation. If you promote the competition on social media, it might be a great method to increase the number of people who join your server. Contests are a great method for your members to demonstrate their abilities. It’s a fantastic approach to provide creators with a platform to share their work with the rest of the world.
Participants may also have a sense of contribution to their community as a result of the contents, as they will have contributed to the server’s development. A great example of this would be art contents for emojis, profile pictures of self-hosted bots, the server icon, and even the server banner. Artists can give back to the community and gain exposure, and the community can show appreciation to artists.
Meme or Art Competition
How to Build an Engaged Discord Community

Start Building your Discord Community

Community building has always been our expertise. If you are looking for organic user growth, you have found your way to the right place. Book a call with us to connect to discuss plans on your community growth strategy.

See how our marketing agency can help your business grow. Since 2014, we’ve worked with hundreds of businesses across multiple industries to help them with marketing. From startups to billion dollar brands, we share the strategies that’s working and what you need to know.

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