Are you a Company?
Are you an Investor or Fan?
What is the GTM Strategy?
And within all the variables that can have they are usually composed of:
- Product-Market Fit: What problem(s) does your product solve?
- Target Audience: Who is experiencing the problem that your product solves?
- Competition: Who already offers what you’re launching?
- Distribution: Through what mediums will you sell the product or service? A website, an app, or a third-party distributor?
How to build a go-to-Market strategy?
Identify your Target Audience
Here is some insight that we can provide you:
- The majority of people interested in NFTs (14%) are between the ages of 18 and 24. Followed by 25 – 34 year olds where 8% of respondents are interested in NFTs.
- Those earning less than $25,000 (lower-income) are investing in NFTs equal to those making more than $150,000 annually (upper-income.) Both of these demographics said they have invested in non-fungible tokens.
- NFT flipper: The NFT flipper is motivated to buy low and sell high. Getting their hands on a highly sought-after NFT and turning it around to sell for a profit is all a part of their strategy and they will be the early bird every time.
- NFT Collectors: Profit is not always the motivator of an NFT purchase. Collectors want a coveted historical piece. This NFT buyer loves everything cool, novel or interesting.
Research your competitors
Develop your Value Proposition
Here are some examples of different projects:
- CryptoPunks are a sign of early adoption.
- BAYC offers you access to a private club.
- By buying RTFKT you can request the physical counterpart of the digital shoes.
- PROOF grants you access to the best NFT alpha group.