Cryptocurrency Bear Market Marketing Strategies

By Jeffrey Maganis

Introduction

Like the saying goes, Bull markets create wealth. Bear markets create fortune. Even in the midst of a major market slump, certain cryptocurrencies maintain their worth. These frequently correspond with market segments that are experiencing rapid expansion as coins and tokens.

Cryptocurrencies employed in the online gambling and video gaming industries, for instance, have done well despite market downturns. DeFi-related coins, fan-based NFT markets, cross-chain communications, and other applications are all worth looking into, especially if you have in-depth understanding of how a certain market segment operates.

Bear Market

Are you a Company?

Looking for a Blockchain Marketing Agency? Crowdcreate is a leading crypto, NFT, web3, and metaverse marketing agency that’s helped some of the top projects in crypto create buzz, grow a digital community, and connect with influencers & investors. We’ve been called one of the best agencies in the world because we have the track record and case studies to prove it. Book a call with our team to learn more.

Think Beyond the Price

In a bear market, a cryptocurrency’s purchase price may decline, but holding the coins or tokens may still be profitable. The average bull market’s price increases endure six years on average and result in a cumulative return of more than 200 percent. Bear markets typically last 18 months or less and cause losses of 39% on average. If you own a business in crypto during the best market, this might be the best time to start building.

Additionally, time in the market, not market timing, is a key component of crypto marketing. In order to not only survive but also grow during bear markets, it is essential to develop a long-term marketing strategy. By offering you a less chaotic environment to stand out and enhance your marketing plan, bear markets give you a tremendous opportunity. Here are some tips for enhancing your marketing approach during a bad market.

Where in a bear market should you focus your marketing efforts? Influencer Marketing

As popular social media platforms like Twitter and Facebook do not allow paid ads for cryptocurrency marketing, people have turned to influencers to learn more about a crypto or NFT project. During the bear market, when it’s quiet, influencers themselves do not have much “advertisements” as well as projects tend to slow down on their efforts to expand. This might be the best time to engage them at a better negotiated rate to create more buzz in the space as it’s all quiet and dull.

Bear Market

Looking for a Blockchain Marketing Agency?

Crowdcreate is a leading crypto, NFT, web3, and metaverse marketing agency that’s helped some of the top projects in crypto create buzz, grow a digital community, and connect with influencers & investors.

Book a Call

Bear Market

Summary

Cryptocurrency Bear Market Marketing Strategies

Bear markets present some fantastic chances for crypto marketing. We know what it takes to market your project during the bear market. Work with us and we’ll propel your project and be ready when the bull arrives. If you need a crypto marketing agency to do the work for you, book a call and contact us at Crowdcreate. Or get access to our do-it-yourself crypto influencer database

Author

Jeffrey Maganis

I’m the co-founder of Crowdcreate, a leading marketing & consulting agency. Crowdcreate has been a global pioneer in marketing some of the most successful businesses around the world ranging from tech and blockchain, to lifestyle and business. Crowdcreate is an award-winning full-service consultancy winning multiple awards such as “Top Marketing Firm” by Forbes, CoinBureau, and Clutch. Crowdcreate also runs one of the largest networks of founders, investors, influencers, and creators. Follow me on Twitter and connect on LinkedIn to suggest updates to the list.

See author's posts

Author

Jeffrey Maganis

Follow Us On Social

Subscribe to our Free Email Newsletter

Learn the secrets from the top thought leaders, investors, influencers, and founders around the world. Get notified first when new posts, interviews, and events go live so you can grow.