Crypto Paid Ads Marketing Agency

1. Understand Specialized vs. Full-Service Advertising Agencies
It’s rare to find a single agency that crushes it across all marketing channels. Most agencies begin with a core specialty—such as Meta (Facebook and Instagram) ads—and later add more services to expand their offerings. However, they often lack true expertise in these additional areas. It’s more realistic to separate social media advertising (Facebook, Instagram, TikTok) from search-based PPC (Google, Bing), as these require different skill sets. Be cautious of any agency claiming to be “full-stack” without demonstrated proficiency in each area. The best agencies are able to bring on experts and be a one-stop shop by curating the best talent across an ever changing network and landscape.

2. Aligning Agency Services with Your Brand’s Needs
While some brands find success with outsourced marketing, many struggle to align agency pricing with tangible outcomes. It’s not impossible, but finding a good fit is difficult. Make sure the agency’s fee structure works for your margins and goals. Every business and situation is different. Asking for custom quotes and proposals, or doing test engagements is a good idea.

3. Agency Fee Structures to Watch Out For
Be wary of agencies that charge based on a percentage of ad spend or gross revenue. This model incentivizes them to spend more money, rather than focusing on generating profitable revenue for your brand. You should have regular check-in’s to evaluate KPI’s.

4. What Makes an Agency Worth Hiring Today
Simply managing ad spend isn’t enough value to justify an agency’s fees in today’s market. Look for agencies that offer a holistic approach, including creative strategy, copywriting, video production, and landing page optimization. Automated tools handle much of the budget allocation now, so the real value lies in creative execution and testing.

6. Don’t Obsess Over Brand Consistency
Sometimes unconventional, quirky ads perform the best, leading to efficiency and scale. This could be testimonials, raw video shot on a mobile phone, highly polished studio level production, animated videos, comedic, or a hybrid of all of the above. From meme coins to highly regulated crypto exchange, know your crypto audiences first and foremost. Avoid being overly rigid about maintaining brand voice if it hinders your ultimate goal of profitable growth.

7. Learn the Basics of Crypto Ads Manager Yourself
Before outsourcing your advertising efforts, ensure you understand the basics of Ads Manager and ad reporting. This will help you avoid bad hires and hold your agency (or in-house team) accountable for performance. you can also ask your crypto ad agency to do a screen share walkthrough of the platforms they are using.

8. Our Experience with In-House vs. Agency
An in-house crypto paid ads marketing specialist is usually paid $95k per year, with bonuses tied to net profit goals. This person would handle creative strategy, video editing, landing page development, asset generation, copywriting, and media buying, with a focus on Meta platforms. You can also try hiring agencies and fractional hires, but results were underwhelming, leading us to bring things in-house. While it’s early days with our new hire, she has already shown more engagement and thoughtfulness than previous hires.

9. Agencies vs. DIY Marketing: Lessons Learned
After early experiments with our own agency and mini-agency freelancers, we found that performance often declined after initial success, depending on the crypto markets, we will hire in-house or use fractional ad buyers.