As the popularity of the blockchain and crypto keep growing, more and more crypto projects are hitting the market. It’s only going to get more competitive, which is why you need a robust crypto marketing strategy to attract enthusiastic users and eligible investors.
Promoting crypto is a bit trickier than other products or services. Paid ads are a must to increase awareness and reach, but it’s not as simple as placing some ads and waiting for traffic to pour in.
Along with other elements of the marketing mix, paid ads can give you incredible return on investment for your crypto marketing efforts.
Learn more about paid crypto ads, the best crypto paid advertising platforms, and how you can get started.
Crypto is exploding in the market. The demographic is unique, however. If you want to create a successful marketing campaign, especially with paid ads, it’s vital to understand the unique attributes of your audience before you put money in ads.
According to research, the younger generations are the main demographic for crypto investments.
Of all investors, millennials comprise 44.3%, Gen X comprises 28.6%, and Gen Z comprises 17.8%. A small percentage (8.2%) are Baby Boomers. When you consider the technological sophistication and trendy nature of crypto, these numbers are expected.
Millennials and Gen Z are the most tech-savvy of the current generations. These two generations grew up with technology and are considered digital natives, which is why they’re more comfortable with crypto and other emerging technologies. They tend to be innovators and early adopters.
Crypto users often invest in crypto for different reasons, whether it’s to be part of the trend or to make worthwhile investments.
Unfortunately, some crypto users have lost money in the crypto crashes, and that may lead them to approach crypto investing more conservatively. They prioritize value over impulse and may seek opportunities with currencies that are successful, more thoroughly vetted, and less volatile than others.
Decentralization is a big deal in cryptocurrency. It’s one of the primary functions that users support, since it allows buyers and sellers to transact directly instead of through a traditional buying exchange. The crypto demographic embraces the shift from centralized institutions, like banks, to a distributed network.
Paid advertising platforms are platforms that offer ads you can pay for to promote your business. You can choose from services like ad marketing or banner marketing.
There are numerous paid advertising platforms you can use to develop your crypto advertising network. Still, it takes some marketing spend for paid advertising, so it’s important to choose the best platforms for your needs.
Facebook and Google offer paid ads for crypto marketing, but they come with significant restrictions. As crypto became more mainstream, they’ve both eased on restrictions. We may expect fewer restrictions in the future.
That said, either Facebook or Google can choose to impose any restriction at any given time. Because of this, it’s best not to put all your eggs in these two baskets.
Diversifying your advertising platforms is ideal for weathering shifts and changes in the market.
Bitcointalk offers a highly active crypto community of over 2.6 million users. These users aren’t like searchers typing queries into Google with the intent to learn, explore, or purchase. With Bitcointalk, every user in the community is looking to conduct crypto business.
Bitmedia is another great platform for crypto marketing. Since its launch in 2015, Bitmedia grew to over 20 billion visitors each day and over one billion impressions each month.
Currently, Bitmedia has over 5,000 crypto websites and over 20,000 campaigns running. It offers a variety of targeting options for crypto advertising, including frequency, geolocation, and timing. You can also choose between CPC and CPM models.
BuySellAds is an advertising platform with a significant crypto community. The platform makes advertising simple and straightforward, allowing marketers to advertise their business on a single platform.
While BuySellAds isn’t specific to crypto, it has the freedom for crypto business owners to diversify their advertising strategy. You can choose from banners, ads, or content marketing, all at a low price with a wealth of target audiences.
CoinZilla is a trusted crypto advertising platform that can help to generate significant traffic with crypto marketing. The platform currently hosts hundreds of crypto projects each day, and that number is only growing.
The platform also offers personalization to maximize your budget. Currently, the platform is targeting over 280 million impressions each month, over 300,000 clicks per month, and 450 websites per month.
Dragon X (formerly Ad Dragon) launched in 2019 as the world’s first decentralized crypto advertising platform. It also offers a unique peer-to-peer model, which means it can match every marketer with a potential buyer.
There’s another major benefit to Dragon X – privacy. This platform is the premier choice for privacy concerns because it collects no personal data from users or customers.
Coinverti launched in 2017 as a reliable platform for crypto marketing. It offers a wide range of features and tools, including native ads, banner ads, in-feed ads, and pop-up ads for cryptocurrency businesses.
Another unique feature of Coinvert is that it’s one of the few platforms that uses anti-fraud mechanisms to identify bot and spam traffic. You can feel secure and confident advertising on this platform and knowing your ads are reaching real users, not bots that will skew your numbers.
But that’s not all. Marketers have additional benefits with real-time performance metrics of ads on the platform, allowing you to optimize your campaigns for the best possible outcomes. If you need help, the platform offers ad banner assistance.
AdEx Network is one of the first decentralized platforms for real-time reporting and transparency. The platform has over 300 hand-picked sellers on the platform to reduce the likelihood of scams. For advertising, AdEx Network uses a CPM model.
CoinMarketCap is a user-based platform that’s a trusted choice for people who typically use other media for cryptocurrency advertising. The platform offers high visibility in the crypto community with enthusiastic and engaged users.
For many, DIY is part of the fun of starting your own business, crypto or otherwise. This market is competitive and challenging, however, especially with the limited platforms for advertising and the restrictions on more conventional advertising outlets like Facebook and Google.
You also need resources. As the name suggests, paid ads require ad spend. If you’re not careful, you can blow your crypto marketing budget on ineffective campaigns while you’re learning the ins and outs.
With a crypto paid ads marketing agency, you can fast-track your success with crypto backed by proven strategies and a network of influencers, thought leaders, investors, and users. Whether you lack the marketing knowledge or time – or both – a crypto marketing agency ensures that you make the most of your marketing budget and get results with less time and less hassle.
Crowdcreate has been a leading crypto marketing agency since its launch in 2017. We’ve worked with major brands and boast a huge network of influencers, investors, and thought leaders to help your project get off the ground.
After our years working with some of the largest and most successful crypto projects in the world, we know what it takes to achieve rapid user adoption, oversubscribed investor rounds, and viral marketing campaigns.
Paid ads may have some obstacles with crypto vs. other industries, but they tap into a vibrant and engaged community that’s eager to be part of the emerging trends. Whether you do it on your own or consult with a crypto paid ads marketing agency, including paid ads in your marketing mix is a must to gain traction for your crypto business.