What is Paid Advertising?
Paid advertising is an internet advertising technique in which advertisers bid in real-time auctions to have their adverts shown in certain slots on a platform or network. In the crypto space it might be something new and we see alot of fake advertisements on Paid Ads.
There are certain requirements that you’ll have to fulfil ads for initial coin offerings, Defi trading protocols, or promoting the purchase, sale, or trade of cryptocurrencies or related products are still not permitted.
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Be careful about Crypto Google Ads running scams
Crypto Paid Ads
The crypto space is still very new to most people. And some users who would want to get in would rely on paid marketing ads. And sometimes, they are scam ads. In the crypto space, when you get to know of a cryptocurrency token or an NFT, it is usually through an influencer or word-of-mouth. When it comes to paid ads, we don’t really see it that often. And should we trust ads that were placed on Google/Facebook/Twitter or Instagram?
These are some examples of scammers advertising their fraudulent websites in order to gain access to users existing wallet’s seed phrase. Scammers would place a Google Ad so that any related search to a Phantom or Metamask wallet would appear as the first result and users will usually click on it. This is where the fake website attempt to steal user’s seedphrase and gain access to their wallets and steal the funds out of their wallets.
How to Spot Crypto Scam Ads?
There are many ways that scammers would think of to run any type of crypto scams. As the space is so new and unregulated it would be advisable to be cautious at all times.
Watch out for the following warning signs:
Guaranteed returns: Because investments can go down as well as up, no financial investment can guarantee future returns. Any cryptocurrency promotion that guarantees you will make money is a red sign.
A weak or non-existent whitepaper: A whitepaper is one of the most important parts of an initial coin offering, and every cryptocurrency should have one. The whitepaper should describe how the cryptocurrency was created and how it will function. If the whitepaper isn’t clear – or worse, doesn’t exist – proceed with caution. But that being said, sometimes a super well written whitepaper might be copied and pasted into a scam project. Selecting the right project to invest can be a tedious process.
Getting to mint an already sold out NFT project at a low price. This is one of the common scams going on. For example, an NFT project that sold out and while scrolling through Instagram, you see an “opportunity” to mint the already sold out NFT at below mint price. This is an obvious NFT scam but they managed to bypass Instagram and get the paid ads running.
Phishing Scams: These scammers specifically target information about online wallets and pretending to host websites which resembles the real one. Scammers are particularly interested in crypto wallet private keys, which are the keys needed to access the wallet’s funds. Their style of operation is similar to that of many common con artists. They send an email that directs recipients to a custom-built website where they must enter private key information.
The cryptocurrency stored in those wallets can be stolen once the hackers get this knowledge. Another phishing scam example would be the OpenSea migration, where the hackers planned for a period of time and sent a phishing email to OpenSea’s existing database. Users who were not aware clicked on the phishing link and had their NFTs stolen, thinking it was a new update by OpenSea.
Full story can be found here: $1.7 million in NFTs stolen in apparent phishing attack on OpenSea users – The Verge
Crypto Paid Ads Marketing Agencies
Crypto Paid Ads
With these scams around? Should you still use Crypto Paid Ads?
Crypto marketing agencies can help crypto startups gain buyer attention. They offer multiple services, including crypto SEO, social media marketing, influencer marketing, press releases, email marketing, and affiliate marketing. Crypto marketing agencies are businesses that can handle the Marketing aspect of the project, assisting in increasing awareness and improving results, therefore making them a valuable tool in today’s business environment.
Looking for a Crypto & NFT Marketing Agency for your Project?
Crowdcreate is a leading crypto & NFT growth marketing agency and advisory. Crowdcreate is an award-winning full-service consultancy being named “Top Crypto Marketing Firm” by Forbes, CoinBureau, and Clutch.
Working with Crowdcreate on Paid Ads
Crowdcreate creates the ideal balance of technology, insight-driven creative, and optimized media buying combined with a talented, diverse, and experienced team to target your media spend. Your project gains instant exposure to your desired audience by amplifying your message through paid media. Contextual, retargeting, look-a-like modeling and geographical targeting allow us to reduce wasteful ad spend and help accomplish your ROI goals.
Crowdcreate works with the following Ad platforms such as:
- Google Adwords & Display Network
- Native Advertising – Taboola and Outbrain
- TikTok
- Snapchat
- Crypto Ad Networks
- More information on how we run Paid Ads can be found here: – What are the Best Crypto Advertising Platforms and Agencies? | Crowdcreate
Summary
Crypto Paid Ads
Looking to hire a Crypto & NFT ad agency with deep experience in blockchain technologies to grow your project? That’s what we do at Crowdcreate, have the expertise and experience to be able to help your project grow.
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