Crowdcreate is just one of the companies that has been growing and recruiting over the past few years. Our top-rated global marketing agency specializes in helping blockchain and ICO projects explode with growth. We use a unique crypto growth marketing formula that includes Telegram community management, public relations, and working with crypto influencers – this makes us the #1 crypto Community Management & Growth Agency.
Lendingblock – A Securities Lending Platform
ICO investors need to believe in the team behind their investments. ICO companies must ensure that they are well regarded by the crypto community so investors feel comfortable with their project as a long-term investment. Investors attribute a lot of value to a motivated, reputable development team that they can feel confident in supporting.
Our ICO client, Lendingblock, wanted to make sure that their founders and team had a good reputation in the ICO investor community. Lendingblock was doing fine, they completed their ICO sale, had an active Telegram community, and the team was profiled by Forbes. But in order to push their project to the next level of relevancy, they needed to do more. A Forbes appearance is one thing, but ICOs need to make sure they are specifically reaching out to the ICO investment community.
Organic Community Growth
Crowdcreate, was managing Lendingblock’s Telegram during the interview. We made sure to immediately engage all of Ian’s fans who flooded in from the livestream, and welcomed them into the existing Lendingblock community.
The Lendingblock community introduced newcomers to the Lendingblock ‘hat’ meme, answered questions about Lendingblock, and shared excitement about the future of the platform. My team watched as the community exploded in activity, and helped manage the needs of a burgeoning new community.
Within a few hours of the stream, Ian and Steve’s interview had been viewed about 3,000 times, and the Lendingblock Telegram group had gained over 1,400 new members.
Almost half of Ian’s audience from that first day joined Lendingblock’s Telegram to check out the community. Imagine going to a blockchain meetup or convention, and trying to convince half of the crypto investors there to join your Telegram group.
This is why ICO influencers are so powerful. Ian doesn’t simply sell Lendingblock as an investment to his fans, he uses his platform to present Lendingblock and everything it has to offer to eager ICO investors. Anyone inspired to join Lendingblock’s Telegram by Ian’s interview with Steve did so because they see value in Lendingblock. The contagious excitement about a brand new project with a lot of potential is what builds communities and generates hype on the Internet, Ian just helps get the word to the right people.
With our advice, Lendingblock decided the best path forward was to reach out to the #1 ICO influencer, Ian Balina. Lendingblock scheduled a live interview on Ian’s channel with Steve Swain, one of the Lendingblock co-founders
Ian Balina is the #1 ICO influencer on Youtube, and a well regarded member of the crypto community. Ian’s ability to scrutinize the potential of blockchain companies is highly regarded in the ICO investment community, some pay $2,000 a month for weekly investment calls with him. A live, long-form interview with Ian is an opportunity for Lendingblock to present its team and platform to the crypto community.
The second Ian Balina starts his Youtube livestream, a steady stream of fans begin funnelling in to the video, and begin talking in the chat box. A simple banner is shown with music for several minutes as a few hundred loyal crypto enthusiasts trickle in. Serious discussion about ICO investment, memes, and silly banter constantly streams through the chat box in anticipation of Ian’s interview with Steve
Despite the levity, once the interview starts, the mob’s constant stream of input is focused on the Ian and Steve’s discussion. Lively debate and comedic banter ensues amongst Ian’s audience as they react in real time to the interview.
This audience may be silly, but they’re watching this interview live for serious investment advice. This is the time for Ian and his audience to ask Steve really tough questions about the Lendingblock, using Menti.com, Ian allows his audience to vote on questions he should ask Steve, and they don’t hold back.
After some introduction, Ian begins by asking Steve to compare Lendingblok to other crypto lending projects like Salt, Celsius, and ETHlend. It’s a tough question, but Steve uses it as an opportunity to discuss Lendingblock’s unique, fully cross chain crypto to crypto lending platform. Steve confidently discusses the exciting roadmap for Lendingblock’s platform, and the positive comments begin streaming through the chat. He takes the time to thank Ian’s chat and the members of Lendingblock Telegram community also watching, and the audience continues to respond positively.
Steve handled the interview fantastically, he used every tough question as an opportunity to describe the potential of Lendingblock and interact with the community. As the stream ended, members of the chat excitedly discussed Lendingblock’s inclusion on idex and potential investment opportunities, and many went on to engage with Lendingblock in their Telegram group. Hundreds of eager investors were motivated to look deeper into Lendingblock and its potential as a major platform in the blockchain space.