As government restrictions are slowly lifted, and crypto becomes more accepted, traditional social media is likely to return to the mix. Even recently we have seen Facebook soften their stance on crypto ads.
But with more projects than ever, the market seems saturated and people are divided between an ever-increasing number of projects, which makes growing a vibrant community harder than ever. Community managers are now tasked with the problem of creating a community that is actually actively valuable to its members,
And valuable communities don’t come cheap—retention rates for crypto community management rooms are rapidly dropping, because creating real value for community members comes at a price.
Thankfully, clients are also starting to appreciate the benefits of good community management. In fact, the number of people asking for community management metrics has gone up so much that we now add it as part of Crowdcreate’s crypto community management package, because It is crucial to have the ability to track your progress.
As we move further into the future, we can expect that community-hired moderators will no longer be relied on so much, as ICOs outsource their work to more established moderation companies that have a reputation for delivering.