What is Web3?
To understand Web3, let’s first go back a few decades.
Web1
Web2
Web3
Are you a Company?
Types of Web3 Apps
There are many kinds of Web3 Apps that have different use-cases and communities. The type of app you want to promote will be a factor in your PR strategy.
- DeFI and DAOs: These allow users to stake their crypto tokens as an investment.
Audience: Finance executives and crypto investors
- Social Networks and Messaging Services: These apps allow users to interact online and share messages and content.
Audience: Content creators, influencers, journalists
- Metaverse and Games: These are gaming apps where users can play to earn cryptocurrency rewards.
Audience: Early tech adopters, streamers, gamers, crypto investors
- Exchange Services: These allow the exchange of cryptocurrencies for fiat currencies and vice versa.
Audience: Finance executives, crypto traders, and investors
- Streaming services: These allow users to download or share audio or video content.
Audience: Content creators and general consumers
What is PR, and how can it benefit your Web3 project?
How is Web3 PR different?
Looking for a Blockchain Marketing Agency?
Things that make Web3 PR strategies Work
Here’s what you need to know about the key elements of Web3 PR strategies.
Demonstrating Use-case
Understanding crypto tokens and their value
Understanding NFTs and personalization
Using the Web3 metaverse
Hello! We are new! We are building stuff for #Decentraland. Checkout our first creation - A Gallery for Gemstones and Minerals. All pictures are our own. You will get access all with the purchase of this building. https://t.co/u7odC0aYGT pic.twitter.com/GZZoTfU1kd
— Decentraland Stuff (@DecentralandS) June 6, 2021
Involving the community
Best Practices for Web3 PR
Honesty and Transparency
Community-centric Interactions
Focus on SEO
Build an Information Resource
Use Different Channels for Specific Activities
6 Steps to start your Web3 PR campaign
Here’s a list of steps that will guide you when launching your PR campaign:
- Define your PR goals: What do you want to achieve with your PR campaign?
- Learn about your target audience: Who are you trying to reach through your PR efforts? Is it a niche community, or a mainstream group?
- Write down your key message: What do you want your audience to know about your Web3 app? What are the key narratives in your story?
- Create a PR plan: What are your PR objectives, strategies, budgets, channels, and timelines?
- Explore your channel options: Do the channels suit the PR objective? Where can we reach the intended audience? Is it within my budget?
- Execute your PR plan. Spread the word about your Web3 app!
Tribo has raised $1.17 million for a new game studio that is making multiplayer games with Web3 technology. https://t.co/eFaVE72adz
— GamesBeat (@GamesBeat) October 10, 2022
Final thoughts
Contact us today for a free, no-strings-attached Web3 PR consultation!