Leveraging influencer marketing emerges as a pivotal strategy for Amazon FBA sellers aiming for exponential growth. However, navigating this landscape poses challenges, from identifying influencers to crafting compelling content.
Crowdcreate is a premier Amazon Influencer Marketing Agency spearheading transformative campaigns for e-commerce brands. Over the past five years, we’ve cultivated an extensive network of influencers and thought leaders, fueling the success stories of the biggest brands in the world.
Anker (Eufy), a powerhouse in electronics retail with annual revenues surpassing $1 billion USD on Amazon, understands the significance of influencer collaboration. They entrusted Crowdcreate with a mission: to amplify global product sales through strategic influencer partnerships. Their objective? To emerge as the top choice for families worldwide. By harnessing influencer endorsements and leveraging our established rapport with influential mommy bloggers and industry leaders, Crowdcreate engineered a bespoke influencer strategy, finely tuned for ROI optimization, propelling the brand towards unparalleled sales achievements.
The Data Behind Crowdcreate's Influencer Outreach Strategy
It’s all a numbers game. The more influencers you reach out, the higher the likelihood of a successful product launch.
By the Numbers:
- 2-Month Engagement with Crowdcreate
- Number of Influencers Researched: 4,082
- Email Open Rates: 62%
- Responses: 15%
- Number of Influencer Phone Calls: 39
- ROI: 10 to 1 on paid influencer engagements
Amazon Influencer Marketing Agency Success: $8K Investment Yields $80K Revenue
- Katy Hearn: 1.7 million followers on Instagram
- Instagram Giveaway Cost: $8,000
- Revenue Generated: $80,000
Discovering influencers and content creators on social media can be a game-changer for your Amazon FBA store. Take for instance Katy Hearn, boasting a staggering 1.7 million followers on Instagram. Investing $8,000 in a giveaway collaboration with such a prominent influencer yielded remarkable results, with revenue resulting to $80,000. This just shows the immense potential of strategic influencer partnerships in driving substantial returns for your business.
A $2 Billion Dollar Amazon FBA Electronics Seller
Anker (Eufy) is a brand focusing on developing technology solutions to make the home safer and more efficient. They’ve introduced new product categories ranging from smart robotic vacuums to wireless security systems. Their parent company. Anker is one of the world’s largest electronic sellers on Amazon doing over $1 billion USD annually. They are a consistent innovator in bringing new technologies into everyday electronics found in BestBuy and Walmart.
Our Proven Amazon Influencer Marketing Strategy
Finding good social media influencers that deliver ROI.
- Working with influencers is time consuming and costly. Most brands don’t know who to work with, or how much to spend.
- Anker (Eufy) is the world’s largest Amazon seller, they understand that influencer marketing is the biggest opportunity to grow their sales and get more exposure. They approached Crowdcreate because of their track record, years of experience in influencer marketing, massive database of influencers, and previous relationship working on over 5+ crowdfunding marketing campaigns together yielding over $6 million dollars in funds raised.
A proprietary database of top social media influencers.
- Leverage Crowdcreate’s network of influencers, years of experience, and industry know how to get connected with the perfect e-commerce mom blogger influencers at the right price.
- Most companies don’t know where to start with influencer marketing. Dollars have flooded into the space and influencer marketing is on track to be a multi-billion dollar industry, nearly half of marketers say it works better than other marketing channels.
- Crowdcreate also provided weekly reports and feedback insights that helped the Anker (Eufy) team understand reactions from their core audience.
How do you work with top e-commerce social media influencers?
Strategy #1 - Build a highly targeted list of influencers
We identified the key target audience for Eufy by looking at customer and engagement data points and determined that their ideal influencer were young mommy bloggers with a unique set of interests and hashtags. Our research teams were able to find these influential leaders across all social channels.
Strategy #2 - Ensure a brand fit and negotiate influencer rates.
As an agency we represent hundreds of the top brands globally, so we are able to leverage group agreements and share our existing relationships to decrease influencer costs by up to 75% off rates compared to what you would get by yourself.
Strategy #3 - Leverage existing networks and ask for introductions.
Ask for referrals from your existing network to get properly introduced. From strategic relationships with influencer networks and agencies, to community driven online groups. Crowdcreate introduced Eufy to the biggest communities around families and home product recommendations.
Strategy #4 - Track your ROI driven results.
Each influencer is given a trackable link that gives us performance metrics, retargeting across social channels, and insights into tracked conversions. Our formula can accurately predict the ROI for influencers to ensure that influencer budget is best used.
Through the use of Google Analytics report we sent to our clients weekly, we can make sure that every data we provide is mainly to improve our engagement tactics. Being hands-on on what truly matters for our clients brand/product is our top priority, that’s why we let the numbers and results speak for themselves.
$8,000 influencer spend turned into $80,000 in purchases.
Strategy #5 - Use multi channel funnels.
We developed a strategic funnel from the first point of contact to the final conversion. By developing targeted content that follows the customer across multiple channels such as an advertisement on their Facebook feed, to a customized paid post on Instagram we use data to pinpoint and maximize conversion rates.
Hire an Amazon Influencer Marketing Agency
In this post, we’ve uncovered invaluable insights into propelling your business to new heights with the assistance of an Amazon Influencer Marketing Agency. From strategic partnerships with influencers to data-driven outreach strategies, the journey to exceptional growth begins here. With real-world examples showcasing the transformative power of collaboration, including the remarkable $8,000 investment that yielded $80,000 in revenue, the potential for success is limitless.
