What are Amazon FBA Seller Influencers?
Poppi is an alternative prebiotic soda drink that launched on e-commerce in March 2020 and has investors like Russell Westbrook, Chainsmokers and Rohan Oza on Shark Tank.
A year later, the founder Allison Ellsworth reveals that her marketing budget has been increased to 500% for Amazon marketing and at least 60% is spent on influencer marketing alone. In June 2021, Poppi’s Amazon sales were more than $712,000, compared to just $9,000 in March 2020. Why?
The Poppi brand went viral through many amazon influencers on Tiktok under the hashtag #drinkpoppi and #amazonmusthaves.
Example of YouTube Influencer
Example of TikTok Influencer
From emerging businesses to large companies, influencers have become one of the most effective ways to promote their products.
With Amazon being the e-commerce solution that customers go to for all types of products, the rise and prevalence of Amazon influencer marketing are now more evident than ever.
We’ll explore the benefits of Amazon influencer marketing, how to capitalize on these partnerships to boost your sales, and how to find the best influencer for your startup.
You’ll learn the best practices to reach your influencer marketing goals and the best strategies to launch successful marketing campaigns for your Amazon store.
Looking for an Amazon Marketing Agency?
If you need Amazon Influencers for your FBA Business, contact us at Crowdcreate. We’re one of the leading ecommerce marketing agencies, and have helped with some of the most successful companies in the world. Book a call with our team to learn more.
How Amazon Influencers Get More Reviews & Increase Sales
It’s been reported that the influencer marketing industry was valued at $1.7 billion in 2016, and it grew to $13.8 billion in 2021. Why do businesses continue to shift in this direction? What are some of the specific benefits that Amazon Influencers can bring to your e-commerce store or product?
Increase Sales on your Amazon Store
Engagement prevails over other types of media when it comes to influencer marketing. The influencer is like any other customer, thus; the customer has a voice and is part of the conversation. The customer has gained power and gets to be part of the selling process.
Get More Positive Reviews on your Amazon Store
Find TikTok Influencers for Marketing Your Amazon FBA Business
Ultimately, the customer can get a “human’ feeling from the brand that’s been promoted and ends with more information to make the purchasing decision. Do you want to find the top Amazon product reviewer influencers? Read more about it here.
Find Amazon FBA Influencers in Health, Electronics, Clothing, Home & Garden, Toys, and More
Target your Amazon Product Category Niche
Track Amazon Sales Influencer KPIs and Metrics
Crowdcreate is an expert Amazon FBA Seller marketing agency. We’ve worked with top tier brands including Anker/Eufy, Lenovo, IBM, Thrasio, and more. Read our case studies and see our work here.
What are the options available to create your influencer marketing program?
Amazon Associates or Amazon Influencers?
First, the Amazon Associates Program allows content creators, bloggers, and publishers to share customized links for product purchases.
Find Amazon Affiliates
Here are the commission income rates for the different product categories:
Amazon Affiliates Create Content to Generate Sales
The second alternative is Amazon’s Influencers Program. Again, the influencers earn affiliate commissions from Amazon for qualifying purchases. However, this program scrutinizes and qualifies influencers according to their trackable engagement metrics and follower counts.
Amazon Reviewers Streaming Live Videos
Looking for Amazon Influencers for your FBA Business?
How to Find Amazon Influencers
Influencers typically include on their bios or “about” sections their contact information for business inquiries. To find macro-influencers you can also search on the platform’s “Amazon Live” to find the content creators that will be live-streaming or have done so before.
If you are considering micro-influencers for your Amazon business, you might have to do more research to discover the influencers with higher engagement rates.
How Do You Contact Amazon E-commerce Influencers?
As micro-influencers are aiming to grow and monetize their social presence, offering to partner through Amazon’s Associate Program or incentivizing them with extra commission or other perks can be an attractive opportunity for them. Read more about micro-influencer marketing strategies.
Create Brand Ambassadors from Amazon Influencers
How to Find and Negotiate E-Commerce Influencer Partnerships
Are you unsure about how to partner with Amazon influencers to launch your marketing campaign? Schedule a free consultation with Crowdcreate’s experts.
Best Strategy to Launch an Influencer Marketing Campaign on Amazon
1.) Understand the Buyer's Problem
2.) Highlight your Product as the Solution
Oh! And by the way, I buy this product or this ingredient on Amazon to make the snacks, link below. The customer knows that they do have a problem and easily rationalizes the purchases because the influencer also solved it with the product on the video.
How can I feed the children healthy foods? The influencer shares about the problem of finding healthy and tasty ways to feed children. The Solution? Healthy Snack Ideas Kids Approved.
3.) Offer a Clear "Buy Now" Call to Action With a Discount
Frequently Asked Questions to Improve your Amazon FBA Seller Listing
Q1: I know that I want to buy the Dyson Supersonic Hair Dryer. Should I get the regular one, the professional edition, or the multi-styler? What’s the difference? Is it worth the extra bucks? Which one is heavier?
Learn how CrowdCreate has helped other businesses increase sales with influencer marketing.