2024 has been the year of tap-to-earn games. Popular Telegram games raked in millions of users driven by the power of social media buzz, referral programs, and word of mouth.
From Hamster Kombat to Notcoin, Catizen, and TapSwap, tap-to-earn games are the new growing trend in game marketing, particularly in the crypto space.
As a marketer, here is what I learned from tap-to-earn games in 2024:
- The age of viral games is back.
Hamster: over 300 million players; Notcoin, over 35 million players; Catizen, over 34 million players; TapSwap, over 70 million players.
Traditional marketing is losing its grip; tap-to-earn is the way to go, and it is all about translating hype into revenue.
- The power of incentives
Users are not just tapping; they stay in expectation of a huge but probable future reward. Tap-to-earn games thrive on speculation and a lot of talking.
Like Hamster Kombat, users get more points when they refer their friends and as they rank higher on the leaderboard.
- Tap to engage users
Hamster’s easy-to-play nature and gamification were key to drawing in lots of users. The same tactic can be applied to marketing and products, i.e., building gamified marketing campaigns, product features, and loyalty programs that engage users.
- Community is Power
Tap-to-Earn is built on communities; with over 13 million followers on X, Hamster’s strong community was able to drive a high level of engagement and millions of users even before it launched its token in September.
Head to where the traffic is and build off the hype. Tap-to-earn games are popular on Telegram, so many projects now follow Hamster’s example to build games on the platform.
- Build off the hype
Furthermore, tap-to-earn games can also be used to test product features or offers and get feedback.
6. Use psychological triggers to keep people interested.
Hamster utilized gamification, such as competition, rewards, and progress, to motivate users to play.
Also, Notcoin used the scarcity of coins to be mined each day and social proof (displaying the top earners) to psychologically trigger users to keep playing.
Now, over to you,
What else did you learn from tap-to-earn games in 2024?
