How Crowdcreate built search visibility for SJ Food Brokers, a family-owned closeout food brokerage, starting the month their new site launched.
Closeout & discount food brokers · Boca Raton, FL
SJ Food Brokers is a brother-sister team that buys closeout, short-dated, discontinued and overstock food from manufacturers and distributors, then places it with discount grocers, wholesalers, foodservice buyers and food rescue programs.
Their business runs on being found at the right moment: when a supplier needs to clear inventory, or a buyer is looking for deep-discount product. In December 2025 they launched a new website with no search visibility behind it.
Instead of launching first and fixing SEO later, we started with the site itself and grew it month by month.
We mapped how suppliers and buyers actually search, from “closeout food brokers” to “discount food distributors” and surplus and liquidation terms, and gave each intent its own page.
On-page optimization, technical fixes, local signals for Boca Raton and structured data, so Google could understand exactly what SJ Food Brokers does and who it serves.
Clear answers, FAQs and entity-rich content written so ChatGPT, Perplexity and Google’s AI Overviews can quote the brand when people ask who to call about surplus food.
Organic keywords ranking in Google’s top 100 grew steadily through 2026, with the biggest jump over the summer as new pages and content were indexed.
We’ll show you how buyers search for what you sell, where you rank today and what it takes to reach page 1 and AI answers.
