Twitch is seen as the leading social media platform for gamers and Esports professionals. The top gaming influencers on Twitch have large followings and even though this space is still dominated by male streamers, female streamers are on the rise too.
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Twitch vs. YouTube is fast becoming as contentious as PlayStation vs. Xbox, or even—dare we say it—PC vs. console. With Covid only accelerating the meteoric explosion of gaming video content (GVC), video game marketers are more eager to capitalize than ever. Here we’ll break down the essential criteria video game marketers should consider when deciding which platform—Twitch or YouTube—is best for the influencer campaign success.
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Jeffrey Maganis
I’m the co-founder of Crowdcreate, a leading marketing & consulting agency. Crowdcreate has been a global pioneer in marketing some of the most successful businesses around the world ranging from tech and blockchain, to lifestyle and business. Crowdcreate is an award-winning full-service consultancy winning multiple awards such as “Top Marketing Firm” by Forbes, CoinBureau, and Clutch. Crowdcreate also runs one of the largest networks of founders, investors, influencers, and creators. Follow me on Twitter and connect on LinkedIn to suggest updates to the list.