What is the B2B SaaS industry?
Top B2B SAAS Investors, B2B SaaS stands for business-to-business Software-as-a-Service. It encompasses cloud-based software used by businesses for various tasks, such as accounting, office productivity, customer relationship management (CRM), and other work-related activities. Companies often subscribe to B2B SaaS solutions and pay on a recurring basis, usually monthly or yearly.
How we Rank these B2B SaaS Firms
- 1. Deal frequency: The most prominent and active investors in the B2B SaaS space.
- 2. Deal Size: How large are the investments, although this may vary by stage of investment.
- 3. ROI/Success: How successful have these firms been when investing in B2B SaaS?
- 4. Peer ranking: How well do the peers of these companies recognize their impact on B2B SaaS?
B2C SAAS
These B2B SAAS Investors Firms share their expert insights on many of the most frequently asked questions in the industry.
What is the B2B SaaS industry?
Who are the top B2B SaaS investors?
How many billions is the B2B SaaS industry?
What is the future of the B2B SaaS industry?
What is trending in the B2B SaaS industry?
List of Top B2B SAAS Investors
- Location: Palo Alto, California
- AUM: $1 billion
- Founded: 1983
- Number of deals: NA
- Notable Investments: Dropbox, Spotify, Slack
Based out of Palo Alto California, Accel Partners is one of the most well-known venture capital firms in the world, that invests in early-stage ventures. Their investments include SaaS leaders like Dropbox, Slack, Atlassian, Docusign and Braintree. All significant majority of their companies went onto become prominent public companies. They typically invest from series-A to Series-D.
- Location: San Mateo, California
- AUM: $2.3 billion
- Founded: 2003
- Number of deals: 6NA
- Notable Investments: Salesforce, Yammer, Zoom
Based out of San Mateo, California. One of the oldest enterprise-focused VC firms in the US. Emergence’s early invesments included the likes of Salesforce in the 90s. Since then they’v invested in Yammer, Veeva, Box, and many other SaaS market leaders. They were also early SaaS investors in video-conferencing startup Zoom, which IPO with a market cap of $17.7 billion.
- Location: San Francisco, California
- AUM: $4 billion
- Founded: 1977
- Number of deals: NA
- Notable Investments: Carbon Black, Zendesk
Based out of San Francisco California, Matrix Partners is an early-stage venture capital fund. Matrix Partners invested in Carbon Black, HubSpot, and Zendesk, among many others. Matrix Partners tends to invest early-stage companies . They’ve been expanding their reach in China and India these past few years.
- Location: Berlin, Germany
- AUM: $1 billion
- Founded: 2015
- Number of deals: 32
- Notable Investments: Luminar Proterra Arcadia
Based out Berlin, Germany, Point Nine Capital is an Angel Venture Capital firm that is focused on B2B SaaS and online marketplaces. One of the most active firms in Europe , they have invested in a number of prominent B2B SaaS companies such as, Zendesk, Geckoboard, ChartMogul, etc. The company typically looks to invest in early stage venture.
- Location: San Francisco, California
- AUM: $100 million
- Founded: 2016
- Number of deals: NA
- Notable Investments: Alogolia, Mixmax
Sasstr fund is the investment arm of entrepreneur Jason M. Lemkin. The fund has invested in many of the best SaaS businesses around the world including: Algolia, Mixmax, Talkdesk, etc. They typically look to dedicate between $500K and $6 million per startup. The team at SaaStr also manages SaaStr Annual, the largest independent SaaS conference in the world.
- Location: Foster City, California.
- AUM: $2 billion
- Founded: 2000
- Number of deals: 73
- Notable Investments: Demand Base, DataStax
Based out of Foster City, CA, Scale Venture Partners is a VC firm that focuses on early-in-revenue technology companies in software as a service, cloud computing, internet, and mobile products. Some of the companies in its current portfolio include DemandBase, Bill.com, Aviso, Datastax, Cognata, etc. The company participates majorly in Series A and B deals, investing about $10 to $15 million in $25 million deals. The fund often gets recommended by B2B companies. They have invested in more than 100 companies over the past 20 years. Their portfolio includes enterprise SaaS leaders like HubSpot and Box
B2C SAAS
How many billions is the B2C SaaS industry?
What if you could get one of these companies to invest with you?
- Location: San Francisco, California
- AUM: NA
- Founded: 2014
- Number of deals: NA
- Notable Investments: NA
Fourm Ventures has accelerators on both the East Coast (Washington, DC), and the West Coast (San Francisco). They have one of the most comprehensive accelerator programs in the world, combined with a great network of mentors. Fourm Ventures has an investment fund. Their overall focus is early-stage B2B SaaS and enterprise technology, perfect for B2B founders.
- Location: Ottawa, Ontario, Canada
- AUM: NA
- Founded: 2015
- Number of deals: 47
- Notable Investments:, Coursera, Houzz, Hire.com, InMobi, Peleton
L-Spark is a Canadian enterprise SaaS accelerator. Their goal is to help enterprise SaaS and cloud startups secure Series A investment. They have worked with 47 B2B SaaS startups.
- Location: Menlo Park, California
- AUM: $100 billion
- Founded: 2008
- Number of deals: NA
- Notable Investments: Order Dynamics, Dynamic Action
Based out of, London, UK, Frog Capital was founded in 2008 with a focus on funding software startups in Europe. It covers two specific areas: Smart Data and Digital Infrastructure. The firm invests in range of B2B startups. Frog Capital invests €5m to €20m in its portfolio companies, including SHE, OpenSignal, Order Dynamics, Dynamic Action, etc.
- Location: Boston, Massachusetts
- AUM: $8.9 billion
- Founded: 1983
- Number of Deal: NA
- Notable Investments: Amplitude, 6Sense.
Based out of Boston, the company is an early-stage venture capital firm. A global, technology-focused VC firm, Battery Ventures has 37 years of expertise in the industry. The firm has invested in more than 300 companies, including many prominent B2B startups such as Amplitude, 6Sense, BlueKai, Brightree, Practice Fusion, ProfitLogic, etc. The company invests in companies at all investment stages, ranging from seed to growth. This can be any amount from $2m to $100m.
- Location: Santa Clara
- AUM: NA
- Founded: 1991
- Number of Deal: 54
- Notable Investments: Synack, Eclypsium, Fortanix
Based out of Santa Clara, California, Intel is an active investor across a range of industries. It typically invests in early-stage startups. The company has invested in startups such as Airship, CognitiveScale, Proprio, Catalytic, EasySend, etc.
- Location: New York City, New York
- AUM: $30 billion
- Founded: 1995
- Number of Deal: NA
- Notable Investments: Shopify, Exacttarget, Qualtrics
Insight Partners (previously Insight Venture Partners) is an American venture capital and private equity firm based in New York City. The firm invests in growth-stage technology, software and Internet businesses Insight Partners (previously Insight Venture Partners) is an American venture capital and private equity firm based in New York City. The firm invests in growth-stage technology, software and Internet businesses. They have invested in a range of B2B companies including Shopify, Exacttarget, Qualtrics.
What is the future of the B2B SaaS industry?
The B2B SaaS industry continues to evolve. With enterprises increasingly looking to reduce their costs B2B has become increasingly prominent in helping businesses find solutions. Increased integration and implementation remain key to the industry.
- Location: San Francisco, CA
- AUM: NA
- Founded: 2010
- Number of Deal: 37
- Notable Investments:
Fieldwide, Beamery
AngelPad is an American seed-stage incubator based in San Francisco, CA. The firm has raised over $2.2 billion for its companies, with the average funding standing at $14m or more. The program has supported over 150 companies since its launch in 2010. The companies that join the program receive usually between 120,000 USD to 300,000 USD as a part of the incubator program. The company has invested in a number of B2B SaaS companies including Fieldwire, Beamery.
- Location: Mountainview, California.
- AUM: $1.8 billion
- Founded: 2011
- Number of Deal: NA
- Notable Investments: Docket, Innertrend.
500 Startups is an early-stage venture fund and seed accelerator founded in 2010 by Dave McClure and Christine Tsai. The company has invested in over 2400 startups, including key B2B companies. The company primarily invests 150,000 USD in companies. The company has invested in a range of prominent B2B companies including Docket and Innertrend.
What are the trends in B2B SaaS startups?
B2B startups are witnessing a revolution across the board with investors increasingly focusing on the sector. The market is expected to grow at 20% over the next 5 years, and investors are keen to partake in the growth and find the next big thing in B2B. 44% of IT leaders suggested that cloud-based approaches to software could be key factors in reducing costs in the future. 40% of any modern IT budget, that kind of investment in mobility is a strong indictment on how the workforce is moving.
- Location: London, United Kingdom
- AUM: $1.8 Billion
- Founded: 1996
- Number of deals: NA
- Notable Investments: Truspilot, Personio.
Headquartered out of London, United Kingdom, the firm targets early-stage venture capital, that targets both European and North American companies. The company primarily focuses on seed, series A, and series B rounds. Investments usually range from $1.5-$25 million. They have invested in a number of key B2B companies including, TrustPilot and Personio.
- Location: Mountain View
- AUM: NA
- Founded: 2005
- Number of deals: NA
- Notable Investments: NA
- Location: Menlo Park, California
- AUM: $90 billion
- Founded: 1911
- Number of Deal: 60
- Notable Investments:Wix, Atlas
Based out of Menlo Park, bessamer are the creators of the Top 10 Laws of Cloud Computing and SaaS. They’re one of the most respected SaaS VC firms on the market with more than $4 billion invested in over 130 companies worldwide. They have invested in a number of famous companies including Wix, Rupifi.
B2C SAAS
