In the AI age, what others say about you matters more than what you say about yourself. Crowdcreate earns your company features in respected media outlets, “best of” lists and the niche publications your buyers read, so you show up when customers search Google, ChatGPT and Claude. And our model is performance-based, not another retainer.
Our clients have been featured in
The right mix depends on who you sell to. A national feature builds credibility; a trade publication or a “best of” list often drives more leads.
Founder interviews, expert commentary, data stories and company news in top-tier business and news media.
Launches, funding news and product stories for tech and startup audiences.
Consumer stories, trends and gift guides that reach mainstream audiences.
Listicles, rankings, buyer’s guides and reader-voted awards in your category and region.
The industry publications your buyers read every week, where a feature often drives the most leads.
Guest spots and mentions with the hosts and writers your audience already trusts.
Creator reviews and mentions that reach buyers on YouTube, TikTok, Instagram and LinkedIn.
Associations, member communities, Slack and LinkedIn groups where your customers trade recommendations.
We’ll map the angles, outlets and lists for you in a free PR plan.
Get my free PR planThe traditional PR industry is broken: big monthly retainers, templated press releases and reports full of “impressions.” So we moved to a performance-based model, where you pay for results, not for activity.
AI slop has commoditized content. Anyone can publish a thousand blog posts overnight, so Google, ChatGPT and Claude have to decide who to trust and who to rank. Third-party trust is the next stage of attention.
Your own content still matters, but it’s now the same as everyone else’s.
This is what AI assistants cite, what search engines trust and what buyers believe.
When someone asks ChatGPT, Claude or Google for a recommendation, the answer leans on sources those tools trust. Earned media puts you in those sources.
Buyers research you before they reach out. A feature in a publication they already read does more than any claim on your own website.
We’ve landed clients earned media in respected outlets and niche industry publications that drive real leads and revenue, not just a logo for the website.
The holy grail of PR in 2026 is the listicle. It matches exactly what customers type into Google and ask ChatGPT, and it’s what AI assistants quote when they answer.
Inside tip: when we spoke with USA Today, we learned their respected lists are crowdsourced from their internal reader database. The lists are built from signals, and we help you earn them.
AI assistants answer “what’s the best…” questions by pulling from ranked lists and reviews they trust.
“Best [service] in [city]” and “best [product] for [industry]” are high-intent searches from buyers ready to choose.
A strong list placement keeps sending traffic, links and credibility long after it’s published.
The trick isn’t a bigger media list. It’s highly personalized, catchy outreach to the right news outlets, journalists, influencers and private customer groups.
We dig for the stories editors want: data, trends, contrarian takes, founder stories and “best of” list fits. Then we map the outlets, journalists, list editors and communities that matter to your buyers.
Every pitch is written by people, with industry consultants who know your space. Short, specific and catchy, built around what each writer covers.
One-to-one outreach to news outlets, journalists, influencers and private customer groups, with follow-ups and fast answers when a writer bites.
Coverage goes to work on your site, sales decks, ads and social, and as the third-party proof that helps you show up in Google and AI answers.
We keep what gets replies and cut what doesn’t, so each month’s outreach is sharper than the last.
ChatGPT and Claude are awful at writing pitches. Journalists can tell. That’s why ours are written by people.
For 21D’s U.S. launch we mixed niche trade press, healthcare, tech and business media, including a “best systems” review. Every card links to the published feature.
Client case studyDigital PR for 21D, the AI full-arch implant company, around the U.S. launch of its ArchOS platform: dental trade news, clinical explainers, tech analysis and business press.
We’ll map the stories, outlets and lists in your free PR plan.
Get my free PR planGet expert strategy and our research list and pitch it yourself, or have us land the coverage for you. Both placement plans come with a placement guarantee, and you save up to 15% on a longer term.
For founders and teams who want to pitch themselves, with a PR expert in their corner.
Month-to-month
For companies that want steady, high-quality coverage without running PR in-house.
3-month minimum
For brands that want to own their category in the press, on Google and in AI answers.
3-month minimum
Buy on their own or add to any plan.
How ChatGPT, Claude, Perplexity and Google’s AI Overviews answer 25 buyer questions in your category: who they recommend, which sources they cite, and the outlets and lists that would put you in the answer. Includes a 30-minute walkthrough.
Get the auditGuest interviews on the podcasts your buyers already listen to. We research shows, pitch hosts, book the interviews, prep your talking points and send clips you can share.
Add a podcast tourA 30-day push to get you on the lists that matter. We find the “best of” roundups, rankings and reader-voted awards that rank and get cited for your category, then pitch editors and submit nominations.
Start a list sprintOn Growth and Authority, if we land fewer than your guaranteed minimum in a month, the shortfall rolls over to the next month at no charge, or we refund it.
A published article, feature, list inclusion or interview on a site with 10,000+ monthly visitors, or a podcast with 1,000+ listeners per episode, in an outlet you approved.
Prices in USD. Strategy is month-to-month. Growth and Authority have a 3-month minimum, and guaranteed placements start in month 2, once we’ve built your angles and outlet list. Term discounts (10% on 6 months, 15% on 12 months) are billed monthly for the full term. Each placement range is guaranteed at its minimum (1 on Growth, 2 on Authority). We’ll always tell you whether a placement is editorial or sponsored before it runs. Need a custom plan or a one-time launch? Book a call or get a free PR plan.
Tell us about your company and what you want to be known for. We’ll come back with the angles we’d pitch, the outlets and lists we’d target, and how performance-based pricing would work for you, whether or not you hire us.
Grab a time and we’ll share what’s working in PR right now, including the lessons we’ve learned the hard way.
Book a strategy callA digital PR agency earns coverage for your company in media outlets, “best of” lists, trade publications, podcasts and creator channels by pitching stories that journalists and editors want to run. Crowdcreate focuses on earned media that builds trust with buyers, helps you show up in Google and AI assistants, and drives leads and revenue.
It comes down to a strong angle, the right writer and a personalized pitch. We research what each journalist and list editor covers, write human pitches with industry consultants who know your space, test 5–10 variations a month and follow up. Editors always make the final call, so we pitch a mix of top-tier outlets, “best of” lists and niche trade publications.
Plans start at $299/month for a monthly strategy call and access to our journalist and outlet research list. Growth ($2,999/month) includes 1–3 guaranteed placements a month, and Authority ($4,999/month) includes 2–5, plus a dedicated “best of” list campaign and keyword and AI-visibility tracking. Placement plans have a 3-month minimum, and if we land fewer than your guaranteed minimum in a month, the shortfall rolls over free or we refund it. You save 10% on a 6-month term and 15% on 12 months. Add-ons include a one-time AI Visibility Audit ($499), a Podcast Tour (from $999/month) and a “Best of” List Sprint ($1,499). Compare plans.
“Best of” lists, like “best <product/service> for <industry/local area>,” match exactly what customers search for, and they’re among the sources AI assistants cite when someone asks for a recommendation. Some respected lists, like USA Today’s, are crowdsourced from reader input, so earning a spot takes the right signals as well as the right pitch.
Yes. AI assistants lean on third-party sources they trust when they recommend a company. Coverage in respected outlets, lists and trade publications gives them something credible to cite. We also track how often your brand shows up in AI answers for the searches that matter to you.
Not the pitches. ChatGPT and Claude are awful at writing pitches, and journalists can tell. Ours are written by people, with industry consultants who know your market, and we test 5–10 variations every month to keep what gets replies.
It depends on your angle, the outlets and the news cycle. Trade publications, podcasts and list placements can move within weeks, while top-tier features usually take longer and depend on timing. Your free PR plan includes a realistic timeline for your goals.
Startups, growth-stage companies, established brands and founders building their personal brand. We’ve run PR for companies in tech and AI, healthcare and dental, and finance. If your buyers read it, we can pitch it.
A press release is your announcement, in your words. Wire services can publish it widely, but few journalists turn releases into stories. Digital PR earns coverage that journalists, editors and creators write themselves, which is why buyers and AI assistants trust it more.
We report on published features and list placements, referral traffic and backlinks, branded search, visibility in AI answers, and the leads and revenue you can trace back to coverage. No vanity “potential reach” numbers.
Tell us what you want to be known for, and we’ll show you the angles, outlets and lists to get there. We’re always happy to share our lessons learned and marketing insights so you can save time and stay ahead.
