ICO Community Management in general is incredibly tough.
This is why I write things like the 3 Ultimate Rules.
The market population has been increasing over the past decade, and that means rude, nasty people are popping up more frequently as well. My team spends a major portion of their day answering questions, dealing with trolls, and battling scammers. This may sound more complicated than you think
For example, have you considered the speed of a legitimate community management team’s answers? This is a fundamental.
ICO communities are quick to anger and scare. The thought of their questions not being immediately can send a majority of them into a FUD-ridden panic. The quicker you are at giving accurate answers, the more likely investors and community members will be incentivized to participate. For my team, this translates into lightning fast response times and high information retention rates. This is just basic ICO marketing.