Mello Power x Crowdcreate
How Mello Power Raised $875K on Kickstarter
Client Overview:
Services Provided:
Crowdcreate, a Leading NFT Marketing Agency, provided
- Data Research
- Landing Page Design
- Paid Ads
- Strategy
- Influencer Marketing
The Challenge
Mello Power aimed to generate significant interest before their crowdfunding launch to ensure a successful campaign for their high-speed charger. They faced the challenge of creating a robust strategy that would not only attract potential backers but also sustain their interest throughout the campaign. Additionally, reaching a broad and diverse audience in a highly competitive market was crucial for their success.
The Solution
Mello Power partnered with Crowdcreate to leverage their extensive experience in crowdfunding, having raised over $133 million across various projects. Crowdcreate implemented a multifaceted strategy that included running targeted paid ads on social media platforms to attract potential backers. They also developed a compelling landing page designed to capture email sign-ups, ensuring a ready audience for the launch. Furthermore, Crowdcreate engaged with tech influencers to amplify the campaign’s reach, driving their followers to the landing page and generating buzz around their launch.
Our Process
Develop a Landing Page to Collect Email Sign-Ups
Creating a dedicated landing page is essential for building an audience before the launch. This page serves as the central hub for potential backers to learn about the product, its features, and its benefits. By collecting email sign-ups, Mello Power ensured they had a direct line of communication with interested individuals, allowing for targeted email drips, updates and engagement leading up to the campaign launch. This strategy not only kept potential backers informed but also created a sense of anticipation towards the Kickstarter launch.
Running Paid Ads on Social Media
Running paid advertisements on social media platforms is a crucial tactic for generating early interest and building momentum. Crowdcreate’s targeted ads reached specific demographics and interest groups, ensuring that Mello Power’s high-speed charger was visible to a broad yet relevant audience. These ads were designed to highlight the unique features and benefits of the product, driving traffic to the landing page and converting interest into tangible support.
Collaborating with Tech Influencers
Engaging with influencers in the tech industry was a pivotal part of Mello Power’s strategy. Influencers have a loyal following and can provide authentic endorsements that resonate with their audience. By partnering with tech influencers, Mello Power was able to tap into these established networks, creating credibility and excitement around their product. Influencers shared their genuine experiences and opinions about the high-speed charger, encouraging their followers to support the campaign.
Summary
Mello Power’s successful Kickstarter campaign, which raised $875K from 9,718 backers, is a testament to the power of strategic crowdfunding marketing. By developing a compelling landing page, running targeted paid ads on social media, and collaborating with influential tech figures, Mello Power effectively captured and maintained the interest of potential backers. These strategies not only generated significant funds but also created a dedicated community of supporters excited about Mello’s innovative high-speed charger.
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