To spread the word for your blockchain game, you need to target the platforms where the crypto community is most active, i.e., Twitter and Reddit. To start things off, both rank as two of the most visited websites on the entire World Wide Web. The effective use of these social media sites can help you reach out to their massive user base as well as build a fanbase around your blockchain gaming platform.
On top of that, everything about these social media platforms suits the people in the cryptocurrency and NFT space. Twitter’s 280-character limit is perfect for developers and founders to make concise announcements, while Reddit is probably the best social media site to post in-depth updates regarding the project. The algorithm of both these platforms allows you to potentially reach up to thousands and millions of people who might be interested in your project.
Hence, consistently creating and posting organic content on Twitter and Reddit that educates users about your crypto game should be essential to every play-to-earn gaming marketing strategy. Communicate with your audience, encourage them to engage, and initiate trends that will make people discuss your game far and wide.
As far as the type of content goes, post your older and newer blog posts, gameplay guides, project news, industry events, crypto memes, etc., to maximize your user engagement. Moreover, the cross-channel nature of these platforms allows you to integrate other popular social media, such as Facebook, Instagram, TikTok, etc.
Arguably, the best way to acquire a large audience and user base on the internet these days is to go viral. And, there is no better way to go viral than creating memes everyone in your industry can relate to.
Meme marketing is a newly-emerging tool that is getting extremely popular for marketing crypto projects and play-to-earn games. It is a much more cost-effective and engagement-generating alternative technique to traditional ad campaigns and promotional strategies.
Instead of relying on repetitive commercial advertisements, meme marketing converts your social media marketing assets into an entertainment medium. In this way, not only can you avoid displeasing potential users by bombarding their feeds with unwanted, annoying promotional posts, but it also maximizes engagement by making people share the content with their friends.
Just by capitalizing on the power of meme trends, the community caused Gamestop to go on a historic stock rally, increasing the price from less than $20 to over $350 within a few months. Another classic example is Dogecoin.
Dogecoin is currently the 10th largest cryptocurrency in the world, with a market capitalization of more than $8.5 billion even during the ongoing crypto bear market trend. But, what’s so special about the project, and how does it beat innovative blockchain technology solutions like Avalanche and Chainlink?
Dogecoin, as apparent by the name, was created as a joke inspired by the Doge meme in 2013. Even to this day, the project remains just a meme. The only factors driving its demand are the meme trends on social media and the enormous community around it. The token appreciated by almost 1,800% in price during 2021.
No play-to-earn gaming marketing strategy is successful without building trust in the brand and the people behind it. The only way to convince people to join your platform is by establishing yourself as an expert and thought leader in your niche. When it comes to the cryptocurrency world, users usually tend to put their trust in individuals and businesses with a large following.
One of the sure-fire ways to establish your authority in the crypto and NFT space is by deploying effective PR (press release) strategies. Instead of spending your money running paid ad campaigns across different platforms and diluting their impact, you can build more trust around your brand by getting featured in some of the popular media publications in the industry. Collaborating with well-known crypto magazines like Bitcoinist and 21 Cryptos, which have thousands of dedicated readers, can instantly boost your brand image and encourage users to trust your offering.
Another way to become a crypto thought leader and build trust in your brand is by building your presence on Medium.com. It is an online publishing platform that allows users to express their thoughts and opinions by writing articles. It has over 100 million active monthly users who visit the website to get insight on a variety of topics.