Play-to-Earn Gaming Marketing Strategies

Best Play-to-Earn Gaming Marketing Strategies in 2022

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Cryptocurrency and blockchain innovations are making waves in many industries worldwide. Perhaps its biggest impact is seen in the gaming sector, where it has transformed the conventional gaming experience. With the introduction of NFT technology and crypto tokens to the game mechanics, play-to-earn (P2E) games have become more exciting than ever before.
According to the Q1 2022 DappRadar and BGA Games Report, the blockchain-based play-to-earn gaming experience has improved by 2,000% from last year. Moreover, it also reported $2.5 billion in fundraising from different crypto venture capital finds during Q1 of 2022. At this rate, the 2022 blockchain play-to-earn gaming and metaverse investments will be 150% higher than the last year.

Play-to-Earn Gaming Market Strategy You Need to Know

Splinterlands Cards
Due to the ongoing excitement in the blockchain gaming industry, a lot of start-ups and entrepreneurial developers are entering the P2E gaming sector in hordes. However, as so many P2E projects are popping up everywhere almost every day, it is becoming harder to stand out from the crowd.
To set your project apart from everyone else out there, you need a well-planned marketing strategy that focuses on sustainability in building a community around your gaming platform.
This article will guide you on creating a lethal play-to-earn gaming marketing strategy from scratch and hit all the growth milestones on your roadmap.

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Create a High-Quality Crypto Website Landing Page

A nicely designed landing page is the key to an effective marketing strategy. While the rest of the growth plan is important, and so are the ad campaigns which support them, the first thing any visitor is going to come across is your landing page. That’s why a landing page that grabs the attention at the outset and encourages website visitors to join the platform is a must for every crypto play-to-earn gaming marketing strategy.
Crypto Website Landing Page
Moreover, the landing page is the first place where you get to establish your brand identity and tell the users about your product. Here, you need to ensure that anyone visiting your website knows what the game is about and what to expect at a glance.
A good crypto website landing page has to be minimalist and neatly organized. You need to make sure that creating a new P2E account or downloading the game application is as simple as possible. Confusing the visitors with a complex layout will adversely affect the number of people who decide to try your game.
Let’s take the example of the landing page of Gods Unchained – an Ethereum-based P2E game. Not only does it immerse you completely in the game’s unique atmosphere through rich and captivating animations, but you can easily navigate across the entire page in a few seconds.

Post Organic Content on Crypto Twitter or Reddit

To spread the word for your blockchain game, you need to target the platforms where the crypto community is most active, i.e., Twitter and Reddit. To start things off, both rank as two of the most visited websites on the entire World Wide Web. The effective use of these social media sites can help you reach out to their massive user base as well as build a fanbase around your blockchain gaming platform.
On top of that, everything about these social media platforms suits the people in the cryptocurrency and NFT space. Twitter’s 280-character limit is perfect for developers and founders to make concise announcements, while Reddit is probably the best social media site to post in-depth updates regarding the project. The algorithm of both these platforms allows you to potentially reach up to thousands and millions of people who might be interested in your project.
Hence, consistently creating and posting organic content on Twitter and Reddit that educates users about your crypto game should be essential to every play-to-earn gaming marketing strategy. Communicate with your audience, encourage them to engage, and initiate trends that will make people discuss your game far and wide.
As far as the type of content goes, post your older and newer blog posts, gameplay guides, project news, industry events, crypto memes, etc., to maximize your user engagement. Moreover, the cross-channel nature of these platforms allows you to integrate other popular social media, such as Facebook, Instagram, TikTok, etc.

Create Crypto Memes that Go Viral

Crypto Memes
Arguably, the best way to acquire a large audience and user base on the internet these days is to go viral. And, there is no better way to go viral than creating memes everyone in your industry can relate to.
Meme marketing is a newly-emerging tool that is getting extremely popular for marketing crypto projects and play-to-earn games. It is a much more cost-effective and engagement-generating alternative technique to traditional ad campaigns and promotional strategies.
Instead of relying on repetitive commercial advertisements, meme marketing converts your social media marketing assets into an entertainment medium. In this way, not only can you avoid displeasing potential users by bombarding their feeds with unwanted, annoying promotional posts, but it also maximizes engagement by making people share the content with their friends.

If you are still not convinced, you will be surprised to know that a Reddit community, named Wall Street Bets, caused the giant investment firm Melvin Capital to shut down after a 53% loss on its short position on Gamestop’s stock. Any idea how this happened? Yep, the memes!

Just by capitalizing on the power of meme trends, the community caused Gamestop to go on a historic stock rally, increasing the price from less than $20 to over $350 within a few months. Another classic example is Dogecoin.
Crypto Memes
Dogecoin is currently the 10th largest cryptocurrency in the world, with a market capitalization of more than $8.5 billion even during the ongoing crypto bear market trend. But, what’s so special about the project, and how does it beat innovative blockchain technology solutions like Avalanche and Chainlink?
Dogecoin, as apparent by the name, was created as a joke inspired by the Doge meme in 2013. Even to this day, the project remains just a meme. The only factors driving its demand are the meme trends on social media and the enormous community around it. The token appreciated by almost 1,800% in price during 2021.
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Become a Crypto Thought Leader through PR, Interviews, and Medium.com

No play-to-earn gaming marketing strategy is successful without building trust in the brand and the people behind it. The only way to convince people to join your platform is by establishing yourself as an expert and thought leader in your niche. When it comes to the cryptocurrency world, users usually tend to put their trust in individuals and businesses with a large following.
One of the sure-fire ways to establish your authority in the crypto and NFT space is by deploying effective PR (press release) strategies. Instead of spending your money running paid ad campaigns across different platforms and diluting their impact, you can build more trust around your brand by getting featured in some of the popular media publications in the industry. Collaborating with well-known crypto magazines like Bitcoinist and 21 Cryptos, which have thousands of dedicated readers, can instantly boost your brand image and encourage users to trust your offering.
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Image source: CoinTelegraph
Another way to become a crypto thought leader and build trust in your brand is by building your presence on Medium.com. It is an online publishing platform that allows users to express their thoughts and opinions by writing articles. It has over 100 million active monthly users who visit the website to get insight on a variety of topics.

The platform is quite popular among the online crypto community. Various cryptocurrency and NFT projects maintain dedicated Medium.com profiles where the team posts regularly, educating users about their products. You can find even some of the blockchain P2E industry giants, such as The Sandbox and Splintersland, on Medium.com.

Leverage Play to Earn Social Media Influencers

Play to Earn
Both the cryptocurrency and the gaming industries are mostly frequented by the younger population. According to a recent report by Split, a whopping 94% of cryptocurrency buyers are Millennials and Gen Z. Moreover, another report shows that 58% of the video game audience is under 35.
To target such a young population, you need to partner up with individuals they trust the most, i.e., social media influencers. Most youngsters these days follow at least a few influencers from the area of their interest. This makes social media influencers an essential part of a successful play-to-earn gaming marketing strategy.
You can partner up with these individuals to promote your P2E game to their loyal following. Getting your game streamed on platforms such as Twitch and Youtube can help you reach out to an audience of thousands and direct significant traffic to your product. Many crypto gaming companies offer some sort of ambassador program to social media influencers. Through it, they can earn several perks and exclusive rewards on the game platform by promoting it to their fanbase.
game platform
Some of the key benefits of crypto social media influencer marketing are discussed next.

1. Instantly Builds Trust

By partnering with crypto influencers, you can leverage their already established trust and credibility among their followers. It allows you to develop brand authority much more quickly than it would normally take you to do it on your own from scratch.

2. Improves Your Content Strategy

By making influencer marketing a part of your play-to-earn gaming promotion strategy, you can further enrich your content creation and management. Sharing influencers’ posts can fill the gap in your own content.

3. Reach Only Your Target Audience

One of the biggest drawbacks of traditional marketing techniques is that they end up being annoying for individuals who are not interested in your product. By collaborating with influencers in the P2E gaming industry, you are targeting only the audience that is relevant to your product and interested in your niche.

5. Suitable for Cryptocurrency Businesses

Despite the ongoing craze, cryptocurrency and blockchain gaming is relatively still quite a new industry. The space is full of scams and fraud, which makes it harder for users to trust newer projects. These factors make crypto influencer marketing the perfect way to promote your play-to-earn game, as you can quickly establish yourself as an authentic and credible brand.

Build an Organic Play to Earn Community on Telegram or Discord

We have already discussed how you need to engage and interact with your target audience using social media platforms like Twitter and Reddit. Though these channels are exceptionally efficient in reaching a large audience in real-time, you can face challenges when trying to build an organic crypto community for your play-to-earn game.
This is where Discord and Telegram enter the picture. Firstly, they provide a fitting place for everyone who is a part of your platform and interested in your crypto game to come together and discuss it. Secondly, these platforms have many great tools at their disposal, such as auto bots, which makes it incredibly easy for creators and developers to manage a large number of users at once effectively.
Organic Crypto Community
For instance, you can set up Discord and Telegram bots to answer common questions immediately when someone in the channel asks them. Furthermore, these sites give you a close observing lens to analyze how your user base is responding to your product.

Create Educational Play to Earn Marketing Videos

As mentioned before, the crypto industry is still in its early stages despite being around for some time now. Blockchain technology is still alien to most people on the planet. Most people are still unaware of how crypto tokens and NFTs work. Hence, unlike marketing in other industries, which is focused only on promotional aspects, play-to-earn gaming marketing strategies are supposed to educate the potential user as well.
To achieve this purpose, most crypto game developers create and post educational videos on sites like Youtube. This lets them spread the word about the game as well as give users all the necessary information they need on the project.
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Looking for Play to Earn Marketing Strategies for your Project?

That's what we do here at Crowdcreate. We're rated the #1 Gaming Marketing Agency and have helped with some of the most successful companies in the world.

Overview of Play to Earn Marketing Strategies

No matter what play-to-earn gaming marketing strategy you adopt, it should be designed and implemented in a way that helps you to reach out to the maximum number of people while establishing a credible brand authority in the crypto space.

Crowd Create is a leading-edge marketing agency for crypto, NFT, gaming & Web 3.0 projects. Contact them today for a free consultation.

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