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Top Fashion NFT Projects

By Kaleem Abbasi

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As an art form on its own, the world of fashion has jumped on board with the creation and support of fashion platforms or marketplaces for users to create, own, and wear digital fashion and accessories.

Everyone – including luxury fashion houses – have gotten into NFTs. The first recorded sale of a fashion NFT was an iridescent dress created by The Fabricant and sold for the equivalent of $9,500 in May 2019.

The first recorded sale of a fashion NFT was the iridescent dress created by The Fabricant and sold for the equivalent of $9,500 in May 2019. The first luxury brand entrant was Gucci’s Aria film, auctioned for $25,000 in May 2021.

Since then, a growing number of brands have introduced NFT projects, including Burberry, Louis Vuitton, Gap, Adidas, Balmain, and Levi’s.

Learn how some fashion brands are utilizing this future-forward technology to enhance their brand and promote a better user experience.

What is NFT Fashion?

An NFT is a type of asset that consists of digital data stored in a blockchain. When the NFT is purchased, sold, or exchanged, the ownership is verified and recorded in the blockchain as well.

For some, owning an asset that you can’t physically possess is challenging to grasp. Ownership of an NFT doesn’t mean that others can’t view it – like a video or image online – just that you are the sole owner.

In this way, an NFT is similar to owning an original painting vs. a print or reproduction. Others may be able to download the NFT’s image or video, but only the owner has the exclusive, unique original.

Create Fashion in the Metaverse with NFTs

Imagine experience a virtual mall where you can try on clothes with a headset, and have them delivered to your house. Also imagine that the clothes you were in the metaverse will be just as important as the clothes you wear in real life. That, is the potential of this is industry.

Are you a Company?

Top NFT Fashion Projects

RTFKT Studios

Launched in early 2020, RTFKT is new to the scene. A year after its founding, RTFKT was acquired by the prominent brand Nike.

Last year, the brand collaborated with a young artist known as FEWOcious to produce digital sneakers, which then sold for $3.1 million within minutes. Nike’s acquisition made it skyrocket in the Metaverse, so it’s likely that the brand will continue to develop its unique digital sneakers and other assets.

The Adidas Kobe 2 walked so @elonmusk’s Cyber Sneaker could launch into space.
📸: @RTFKTstudios pic.twitter.com/6Ydp1t9Lfz
— Complex Sneakers (@ComplexSneakers) February 8, 2020

RTFKT did a collaboration with teenage artist FEWOCiOUS to sell real sneakers paired with virtual ones selling 600 pairs/NFTs in just 6 minutes, netting over $3.1 million at the time.

They are “a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture and gaming”, said Nike in their official report announcing the acquisition of the brand.

Fashion NFT

Dolce and Gabbana

Dolce and Gabbana is a prominent and respected Italian luxury fashion house. After decades in the fashion world, the brand ventured into NFTs with a nine-piece series of NFTs known as the Genesis Collection (Collezione Genesi’).

The nine art pieces comprised three crowns, three jackets, a complete suit, and two dresses, each with virtual and physical creations. The collection was displayed in the UNXD marketplace on Polygon.

The collection auctioned for $5.7 million. Shortly after, the crypto value rose by 10%, thus boosting the collector’s investment to $6.1 million. One of the physical dresses sold individual for $820,000.

Chito x Givenchy

Givenchy, a French fashion house owned by LVMH, released a rare set of 15 NFT graphic designs in a collaboration with Chito. The rare pieces haven’t been selling for spectacular prices, but they’ve helped to bring more fashion into digital transformation and more forward-thinking marketing.

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Crowdcreate is a leading crypto, NFT, web3, and metaverse marketing agency that’s helped some of the top projects in crypto create buzz, grow a digital community, and connect with influencers & investors.

Fashion NFT

Gucci x Superplastic

SUPERGUCCI is a collaboration between the renowned Gucci fashion house and Superplastic. The highly exclusive NFTs were designed by Gucci’s Creative Director Alessandro Michelle and synthetic artists Janky & Guggimon.

The NFTs feature House codes from the Gucci Aria collection and include an 8-inch-tall white ceramic SUPERGUCCI SuperJanky sculpture crafted by Italian ceramicists.

KLxEndless

Endless, a London-based artist, created a custom purple design for the limited-edition NFT collectible based on Ikonik by Karl Lagerfeld. The collection ran for 500 pieces and offers exclusive access to new items and behind-the-scenes content.

Nicholas Kirkwood x White Rabbit

The renowned shoe designer Nicholas Kirkwood released an NFT collaboration with White Rabbit for THE DEMATERIALISED platform. The NFT holders gain a lot of perks for owning the pieces, including a chance at winning a masterclass, tickets to a VIP event, and an opportunity to buy the exclusive boots from the Nicholas Kirkwood site.

https://t.co/twC3VikWPx
NFT drop with @WhiteRabbitGATE

Using the newest innovation in alternative leathers, these Pixel-Leather combat boots are not only vegan but 100% plastic-free. Be amongst the first to show off the magical iridescent edition boots.#NFTCollection #NFTdrop pic.twitter.com/QAxmHoSwYj
— NK-NFT (@NKirkwoodLondon) April 25, 2022

Overpriced Hoodie

The Overpriced NFT-associated hoodie was sold at auction for $26,000 on Blockparty.co. It features a logo inscribed with a neon green color font. Each hoodie features a special V-code that can be nullified if it’s stolen or defaced. Along with the digital hoodie, a physical copy was available.

Press Release: Overpriced.™ Designer NFT Clothing Brand Puts The First NFT Authenticated Hoodie Up For Auction on https://t.co/UCcZ6qU1ii https://t.co/88fn7NGPJI pic.twitter.com/YOiRQsqU5A
— Overpriced.NFT (@Overpriced_NFT) April 13, 2021

Overpriced is aiming to become the first NFT fashion brand on the scene and was founded by a group of artists who are reshaping the idea of physical fashion through digital fashion.

DRESSX

DRESSX is an international digital fashion multi-brand retailer that carries digital fashion collections from contemporary brands and designers. The brand just launched an app where digital looks can be applied in AR on real-time videos and photos.

Though aiming to provide digital-only clothing, DRESSX features collections from some of the hottest brands in the world. These include Balenciaga, Off-White, Dolce & Gabbana, Palm Angels, Burberry, and more.

DRESSX offers three fashion options:

Digital fashion photo dressing, in which you can purchase an item, add it to cart, upload an image of yourself, and complete the order with fiat currency. Then, you’ll receive your digital item with your image in 24 hours.
AR fashion, which is a free experience that allows you to wear digital garments live using an augmented-reality camera.
NFTs, which are wearable in the digital space.

Fashion NFT

neuno

neuno is a platform to buy, sell, and trade fashion NFTs. The platform aims to connect the fashion industry with the crypto world and act as a virtual wardrobe. One of the aspects of this platform that’s unique is that it works directly with the world’s largest fashion houses.

Specializing in bespoke fashion content, neuno offers collaborative pieces with luxury brands, artists, directors, and photographers, lockable content, bonus assets, and authentic content owned by users.

THE DEMATERIALISED

THE DEMATERIALISED is a web3 digital fashion marketplace where creators and consumers can buy, sell, and experience authenticated virtual goods. This marketplace stands out because the items are released as NFTs that are generated and authenticated on the LUKSO blockchain.

Each virtual good has a unique identifier. By entering the code, users are put into a three-dimensional space to interact with the digital garments. When they click on a product to get more information, they can learn more about the designer and their creative process.

Users can also bring the garment to their own environment using AR. They can zoom into the detail and admire the craftsmanship. THE DEMATERIALISED accepts both FIAT and crypto, making digital fashion assets accessible to a non-crypto audience.

Each garment can be experienced in multiple ways:

WEAR: getting digitally dressed
PORT: direct to an avatar in a game
TRADE: peer-to-peer marketplace
DISPLAY: showcasing assets that have been collected

Fashion NFT

Looking for a Blockchain Marketing Agency?

Crowdcreate is a leading crypto, NFT, web3, and metaverse marketing agency that’s helped some of the top projects in crypto create buzz, grow a digital community, and connect with influencers & investors.

RedDAO

RedDAO is a new player in the growing digital fashion movement. RedDAO supports, purchases, archives, collects, and invests in digital garments.

In fact, RedDAO won Dolce and Gabbana’s “The Doge Crown” NFT in October and two digital “Impossible” jackets, totaling nearly $1.9 million in Ethereum. The crown included both the digital image and the physical item, which totaled $1.27 million.

Initially, RedDAO will have 45 members, but new members can connect and contribute to be added to the platform and Discord community.

Phygital NFT Fashion

Phygital brings the physical and digital worlds together. An example is you buying your favorite pair of sneakers or sweater, and with it comes an NFT of that sweater that you can hold onto for it’s collectibility, but also inclusion in a virtual metaverse or game.

Fashion NFTs Will be in the Metaverse

Fashion is already making waves in the digital world. As the interest grows, the fashion industry is likely to experience a creative and artistic renaissance that includes the new ecosystem for authentication and ownership.

Hire an NFT Fashion Consultant

With the emergence of innovative marketplace and opportunities, users can create wealth and earn more for their NFTs. If you’re interested in venturing into the space as a creator or collector, Crowdcreate offers a private network of thought leaders and investors, as well as marketing services for some of the most successful companies in the world. Book a call to see what we can do for you.

See how our marketing agency can help your business grow. Since 2014, we’ve worked with hundreds of businesses across multiple industries to help them with marketing. From startups to billion dollar brands, we share the strategies that’s working and what you need to know.

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About The Author

Kaleem Abbasi

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