This is your entire campaign for your project for the year. This contains every project, bounty program, and events you will be running. This is the most important timeline to create because it will serve as a foundation for all of your other timelines.
It is important to note that there will be different stages and goals for different parts of the year. We organize our schedule in quarters, half years, then full years. We give ourselves a goal for each of these deadlines. Plan for the tools and strategies that you will be using in advance. The same tools/strategies that you will be using in the first quarter of the year will not be the same ones you will be using in the last.
ICO Marketing is an ever-changing field so be aware that the annual marketing timeline may change rapidly as you pivot. Be ready to adapt and accommodate changes as you move forward.